Publisher first-party data is universally considered to be the most valuable data on the Internet. However, actually mining the value of that data and turning them into a revenue-driving workhorse is easier said than done, especially on a multi-platform basis. During this Meetup, publishers will discuss how they're porting first-party…
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The conversation is inevitable. While the phrasing always varies, it starts along these lines:“We have some extra space in the footer, do you think we could squeeze another 728x90 in there?” or maybe, “Most of our article pages extend beyond 1400 pixels, that means we can fit another 160x600 on…
Read MoreAdMonsters Meetup at the Weather Channel: Join us after the AdMonsters Tech Forum at the Weather Channel for drinks and ad ops talk. Stay tuned for details about the event.Creative In FluxIt’s been years since Steve Jobs seemingly signed the death warrant for Flash, yet the technology is still feels omnipresent in digital…
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The chief finding from a Winterberry Group/IAB report on programmatic has been the subject of many conversations at AdMonsters lately: 99% of global publishers have some kind of programmatic offering. This runs the gamut from programmatic direct and private marketplaces to simply filling some unsold inventory via open RTB.Things are…
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For publishers, mobile is an itch spreading over greater sections of skin, tingling more ferociously every second. Scratching doesn’t make it worse, but certainly fails to relieve the symptoms. Publishers continue to struggle in their mobile monetization efforts: because there’s little incentive for direct sales to evangelize the channel (particularly when…
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Where Viewability DivergesWith the display standard officially approved and the MRC advisory lifted, publishers are bracing for a slew of viewability-laden RFPs to hit just in time for the fourth quarter of 2014. But just as viewability methodology differs from provider to provider, how viewability is transacted on differs from…
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Today marks the hottest day of the year here outside of Portland at the Columbia Gorge. Today also marks our first day of sessions at Publisher Forum. Coincidence? Maybe. But, we like to think the blazing ad ops leaders in the house had something to do with the record heat.…
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Several years ago – long before the native revolution – when I was the staff writer for trade publication called Mobility that reported on corporate relocation issues, the editorial staff was faced with a dilemma. Against the editor-in-chief’s objections, the sales team had included an editorial element within a package…
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“We assert that a common interoperable technical approach to measurement is preferable to multiple, incompatible and non-standard technologies.”Thus reads the charter of the Open Video Viewability (OpenVV) project led by TubeMogul in conjunction with 25-odd ad technology and measurement providers (the latter includes Nielsen and DoubleVerify), most of them household…
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Fifty percent of pixels in view on the in-focus browser tab for two continous seconds. It doesn’t seem like a giant barrier to cross for a video ad to be considered in-view – and that was the point.Following the June 30 lifting of the Media Rating Council’s advisory against transacting…
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