Before I get started, and in the interest of full disclosure, our company is in the business of providing a data management platform to publishers, advertisers, and just about anyone else that may benefit from one. Our product, Crowd Control, is a powerful online data management system that has served…
Read MoreInterested in the latest in Ad Operations and Ad Technology? If you are a commercial director or ad operations professional, this event is for you!Web Wednesday is partnering with AdMonsters to bring the first AdMonsters event to the Asia-Pacific region.Breaking News & UpdatesKeynote Speaker: Ruth Stubbs, President iProspect and Digital…
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On behalf of all of the founding members, I am thrilled to announce the formation of OpenRTB Mobile, a committee within the OpenRTB consortium dedicated to increasing the adoption of real-time bidding (RTB) in mobile advertising. The committee’s goal is to set standards on non-competitive features and functionality, in order…
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From Cost Center to Profit CenterFor any company that deals in digital advertising, ad operations is where the rubber meets the road. No matter how great the revenue opportunity, no matter how sweet the deal—no one profits until ops moves the ball over the goal line. And the faster, smarter,…
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Imagine walking into a bar, buying a beer, and standing there drinking it. Now imagine that another punter walks into the same bar, buys exactly the same pint of beer, and stands beside you calmly drinking it. Don't be confused. I am not suggesting they are drinking a "similar" pint.…
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Last year when I first joined AdMonsters I wrote an article about the Video Ad Serving Template, commonly know as the VAST which is a XML standard proposed and maintained by the IAB. So what has become of VAST in the 12 months since? Has the industry embraced the VAST…
Read MorePremium online ad networks in the UK are facing a challenge which requires fundamental changes to their business, and it seems likely that those who don't move quickly will be in all kinds of trouble. Until recently it was all so different - the role of a network seemed certain;…
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Recently there was an announcement introducing OpenRTB, which is a consortium made up of both demand and supply side providers. The goal of the consortium is to create less friction in an marketplace that is only becoming more and more complex. Part of that initiative includes proposing a set of…
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Last Thursday my talk on Bootstrapping Your AdServer provoked hems and haws at the AdMonsters Network Forum (Dec 9th, 2010) in New York City. My intention was to provide a bit of insight to the challenges that publishers encounter on a regular basis; especially those in the midst of a…
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Not syndicating your online video content yet? You’re missing out. You’ve already done the hard part—publishing compelling video. Now comes the fun part: spreading its reach far and wide across the Web—and monetizing it every step of the way.The fact is, publishers already want to make your video part of…
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