It feels as if data management platforms have crossed threshold from "handy tool, nice if you can afford it" to "must-have-now" for both media sellers and buyers. The platforms were quite the talk of OPS Markets in NYC last month, where questions about what to do with the data pileup were debated…
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How does your group respond when a fastball project/request comes in and needs to be dealt with immediately? Do you take the kiddie soccer approach of everyone swarming the ball, or do you have someone on point whose role is to grab the ball (project), move it forward and get…
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Monsters Mobilize!I thought of that about three weeks ago and it's been burning to get out ever since.Phew, ok that's out of the way. Welcome to the OPS Mobile NY Live Blog coming to you direct from a somewhat overcast Soho, NY City.Stay tuned for a day of industry leaders,…
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With two days (!) left until AdMonsters OPS Mobile, we caught up with one of our keynote speakers, Michael Nicholas, Chief Strategy Officer at Roundarch Isobar, to get a sneak peek of his presentation. Michael will be discussing how tangible digital design is poised to revolutionize the way we use…
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Prior to his OPS Markets NY (April 18!) presentation on taking control of the marketing mix via a DMP, Xaxis Managing Director of North America Paul Dolan stole a few moments to detail the many facets of WPP’s audience buying platform.Xaxis launched as WPP's central audience buying platform last year…
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For the first 14 years of my career, my idea of a large company was 200, perhaps 300 people. My personal sense of scale took a whipping when I decided to go to work at the consumer division of Thomson Reuters, a company that employs 60,000 souls.I walked in with…
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So far in Ad Ops Insider's conversations with leaders in the mobile ad ops space, we've discussed developing holistic mobile strategies with Bryan Moffett, VP of Digital Strategy and Ad Operations for National Public Media and difficulties with in-app rich media intergrations with Brian Hoskins, Senior Manager of Ad Services for Disney Technology…
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There are two ways to store the user ID on the mobile device. The first is through using the impression cookie – we go into more detail in StrikeAd's full whitepaper that this article is excerpted from (PDF). On iOS, i.e. iPhones, iPads and the iPod Touch, however, it is not possible…
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Yesterday at the AdMonsters Publisher Forum in Palm Springs, Google gave us a peek into DoubleClick for Publishers (DFP) Optimization, new technology to "supercharge" the value of both premium and non-premium inventory. We caught up with Alex Vogenthaler, Senior Product Manager, to see how DFP's new solution differentiates itself and…
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We sat down with Jay Stevens, Vice-President and General Manager International at the Rubicon Project to talk all things RTB. Jay was one of our fantastic speakers at OPS Markets in London and will also be discussing all things RTB at AdMonsters Sydney. Read the full Q&A below. RTB really took…
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