DataXu, provider of the industry’s no1 ranked DSP today (10 Jan 2012) announced that it had acquired Europe’s leading DSP platform Mexad.Read our Q&A on the thought process behind the decision and more with DataXu’s Vice President of Marketing Jule Ginches below.Rumor has it, DataXu's technology was originally developed for…
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Offering further proof of how much online display technology is inspired by the financial industry, Legolas Media announced numerous agency partners, including Horizon Media, on board with its audience futures marketplace. Employing a complex algorithm that incorporates 10,000 data points regarding audience targeting, Legolas enables publishers to sell guaranteed inventory…
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In this performance-driven medium, the push to increase performance is never-ending. I’ve seen many publishers invest deeply in people, process and technology to increase the revenue a page can yield, independent of the number of times it has been viewed. Today, it’s fairly common to have an internal discipline around…
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As we tick away the final days of 2011, hopefully you're planning your New Year's Eve party and not stressing out about yield management in 2012. Over here at AdMonsters, we're pondering the year to come for the ad operations community, and the first step is to examine what happened in…
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Recently the AdMonsters Professional Services team – Kevin LeFew, Zach Morgan and I – had the opportunity to head down to Charlottesville, Va., to speak with a class at the University of Virginia’s McIntire School of Commerce. Having spent my college years at UVA (and McIntire, in particular), I jumped…
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It was a cold time in early spring 2007, but a hot time for the ad tech market. Yahoo! was buying Right Media, Google was acquiring DoubleClick and Microsoft was scooping up AdECN and aQuantive. Major media companies were making big bets – $850 million, $3.1 billion, $6.1 billion – to…
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Read MoreI've heard from numerous publishers that they are regularly overbooked when it comes to video ads; some ad ops teams are actually seeking out ways to drive more video traffic on their sites. Overbooking has become an unwanted trend as video exploded this year ($2 billion in spend!), but the…
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When you work in digital advertising and follow industry blog after industry blog, you begin to notice a pattern. All the crowd writes about and seems to care about is data management. Data is our future! Data is our only hope! Perhaps due to the astronomic rise of Internet usage…
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Several months ago, the AdMonsters Professional Services team started a series on the Three Pillars of Success and outlined how People, Process and Technology must all be present to support and drive your organization forward. While I believe the People pillar is the most important, the Process element should not…
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