In a world where brand advertisers can't rely on clicks to accurately measure the impact of their online display campaigns, a different method of attribution needs to be employed. This is where post-impression tracking comes into play. And this is why advertisers seem to be asking for post-impression tracking more…
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AdMonsters Strengthens Global Reach In Serving Digital Strategists AdMonsters Partners with Rising Media to Produce AdMonsters Conferences in UK and Europe SAN FRANCISCO - JANUARY 23, 2013 - AdMonsters, the global leader in strategic insights on digital media and advertising strategy through its conferences, website, research and consulting services, today…
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MAGNAGLOBAL's Brian Monahan is no stranger to the digital advertising world; in fact, some may even call him one of its pioneers. From laying the groundwork for some of digital advertising's earliest practices and standards to co-founding the San Francisco Bay Area Interactive Group in 2004, Monahan is an original…
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In our work at Krux, especially with our Data Sentry and Inspector products, we see many different approaches for firing pixels, some good, some not as good. We'd like to see the industry adopt better practices for delivering pixels to end users.First - when I say "pixel", I mean an…
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This wraps up my first full year at AdMonsters as US Editor, and it’s been a helluva ride. The AdMonsters editorial team has spent 2012 finding its voice in an ever-crowded landscape of ad tech trades, and the below list shows our successes, including content from our recently introduced Connect…
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AdMonsters has taken over the first level of the Brewery today, 19 Nov. – Content Czar Rob Beeler has grabbed the stage to explain that yes, we're going to talk about some ridiculously cool multi-screen tech, but AdMonsters Screens is about taking it from possible to plausible, and beyond that:…
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Morning pardners – despite chatting with our sponsors till late in the night at the YuMe-hosted opening reception, the crew here at the Westin Riverwalk in San Antonio seems bright-eyed and bushy-tailed, enjoying a little Southwestern-style breakfast and preparing for the admittedly packed first day of our first ever mobile-focused…
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Prior to joining the panel on multiscreen analytics and attribution at AdMonsters Screens on Monday, Nov. 19, Dan Robinson, Artemis Manager at MPG Media Contacts, joins his colleagues in debating "The Attribution Dilemma" alongside representatives from Google, Adobe and others. Paul Silver, Director & Chief Strategy Officer for ExchangeWire (where Dan…
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You might have read yesterday that Facebook is set to make a lot of money in mobile. The company is further along when it comes to monetizing mobile than it was believed, and this boosted confidence in Facebook stock (which rose to close at $19.88 yesterday). With all the…
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Coming to you live from New York, it's the AdMonsters OPS NY Live Blog! Advertising Week may be coming to a close, but it's not over yet. Stay tuned as we capture our lively agenda, covering digital strategy from the multi-screen experience to programmatic premium and beyond. 9:00 Rob Beeler kicks…
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