Yesterday I attended the IAB Ad Operations Summit. It was a packed house which I believe demonstrates how Ad Ops is at the forefront of revenue and top of mind for digital media companies.Here are some of my key observations and takeaways from the day:Breaking down offline vs onlineToday we…
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Today demand-side platform XA.net, Inc., announced the release of optim.al (http://optim.al), a multivariate text and image advertising optimization platform which allows clients to quickly and efficiently test thousands of ad variations via a single interface. According to the release, XA.net is participating in the Facebook Advertising API Beta program and…
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Editor's note: This article originally appeared on DIGIDAYDaily.Mitch Weinstein is the Vice President, Director of Digital Ad Operations at UM/J3, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are maximizing their budgets, reaching…
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Death, taxes, and yield optimization: they’re all inescapable, and each one is about as pleasant as the others. There’s no denying that yield optimization is important, especially for online video ads, which now draw a vast amount of money industry-wide. Still, having your ad operations team spend the entire day…
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Post provided by Catchpoint Systems.Counting discrepancies in impressions, page-views, and other visitor data impact every online tracking company, publisher, and marketer. The cost of such problems varies and it impacts directly everyone involved. The sooner the problem is found and solved, the better it is for all.Adservers, Ad Networks, Web…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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Maybe the title of the post is hyperbolic but at least this idea could put a big dent in their agency revenues.Note: these are my thoughts, not necessarily reflected of my employer.We talk about agencies having a digital backbone. Yet, for the most part, the technologies are licensed. For today’s…
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Chris Jay Hoofnagle will be giving the keynote address Networks, Regulation and Privacy: Understanding Where We are Today at the US Network Forum in San Francisco on June 17.We asked him a few questions in advance of his presentation about privacy issues facing the industry today.Q: Can you please give…
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There has been a lot of buzz lately about ad verification in the digital space. The media is writing about it, publishers and agencies are arguing about it, clients are asking questions about it, and providers are pushing it. The IAB even recently hosted a half-day conference to address this…
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Editor's note: This article was originally posted on the Krux Digital Blog.Overview Cookies are the primary mechanism by which publishers, advertisers, ad networks, ad exchanges, demand side platforms and data exchanges store and track information about users. Cookies are domain specific — in other words, a Cookie set by domain…
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