The world of creative in online advertising is constantly evolving. It seems that every month we’re reading about new types of creative that can be implemented on a publisher’s web site. While many still use plain images to do their advertising (and there’s certainly nothing wrong with that!), we are…
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Ad Operations is the most widely used name for the department in a company that manages the advertising closed by account managers or sales reps.Fundamentally, Ad Operations is a team of ad traffic managers, although the overall team description is (or should be) more than just managing ads. These are…
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NPR was one of a few publishers to have a customized iPad application available at the product launch. The iPad app was a result of five weeks of intense development, but also, six months of learning through a successful app on the iPhone platform. Here are some things to consider…
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