Agenda
Sun – Mar 12, 2023
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New Monsters Survival Guide
5:30pm – 6:00pmAre you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.
Networking -
Publishers Welcome! A Workgroup Networking Reception
6:00pm – 7:00pmMeet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.
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Publisher Forum Welcome Dinner
7:00pm – 9:00pmWe kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees!
Mon – Mar 13, 2023
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Breakfast
8:00am – 9:00amBest get a big helping of this scrumptious breakfast because you've got a long day ahead!
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Welcome
9:00am – 9:15amA big welcome from AdMonsters Content Director Lynne d Johnson. She will share the house rules, introduce the AdMonsters team, and give an overview of the next few days.
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Keynote - Minority Report Podcast: Developing a Leadership Career in Digital Media and Ad Tech
Career GrowthCTVDigital Trends9:15am – 9:50amIn this live session of Minority Report Podcast, hosts and ad ops veterans Kerel Cooper, President of Advertising, Group Black, and Erik Requidan, CEO, Founder, Media Tradecraft, sit down with Chris Contreras, Chief Customer Officer, MNTN, whose career has spanned sell side, buy side, social media, ad tech companies, as well as leadership roles at startups. They will focus on his career development, from starting as a financial analyst at HBO to deep diving into the fascinating world of digital media and ad tech. The conversation will also explore what it means to be LatinX in the industry, and why we need more diversity. We'll hear what excites Contreras about his current role and hot takes on where the TV industry is headed next.
What You'll Learn:
- How do you grow into leadership in digital media and ad tech?
- How you can become a more inclusive leader?
- What skills (both hard and soft) are necessary for being successful in this industry?
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Kerel Cooper
Co-Founder / President of Advertising // Minority Report / Group Black -
Erik Requidan
Co-Founder / CEO and Founder // Minority Report / Mediacraft -
Chris Contreras
Chief Customer Officer // MNTN
Keynote -
Retail Media: Where the Industry is Heading Next
Retail MediaMonetization9:50am – 10:10amDigital advertising is undergoing a massive transformation in retail media. This session will explore these newest modes of digital advertising, which aim to monetize retailers’ existing businesses beyond product sales alone. Industry giants like Amazon and Walmart paved the way, and now retailers of all sizes are getting in the retail media game within the ever-changing retail landscape. Retail media offers a powerful option to any retailer – additive to the overall user experience, while still yielding strong revenue growth. Data trends from analysts at eMarketer, BCG, McKinsey & Company, and others have continuously proven that retail media presents a clear path to competitive advantage amid the digital frontier. But retailers can’t act alone. They’re also building bridges with an array of publisher partners to further extend the reach and impact of their retail media offerings. So, what’s next in the retail media revolution? How will retailers continue harnessing the vast potential of retail media to grow their revenue further, and help grow the revenue of publishers as well? Above all else, where does the industry go from here and what should savvy retailers be doing now to get ahead?
What You'll Learn:
- How can retailers and publishers continue to create mutually beneficial partnerships to extend retail media offerings?
- What steps can retailers and publishers take to combat the digital advertising challenges we face today?
- What does the future hold for retailers?
Full Group Session -
The New Age of CTV
MonetizationCTV10:30am – 11:15amStreaming’s share of TV viewing time has finally eclipsed cable and the ad spend is pouring in right along with that growth. According to the IAB, advertisers’ investments are expected to grow 14.4% this year, and other predictions suggest that CTV will be even bigger than mobile. And now that both retail media and CTV are both leading the pack for digital ad spend, the two are joining forces to offer advertisers the same targeting capabilities on TV screens as they’re used to with digital and social on mobile. But there are growing pains for sure. This session will explore challenges and opportunities in the new age of CTV.
What You'll Learn:
- Tips to help your company get the most bank for your buck in CTV
- How are retail media and CTV collaborating to offer more robust deals to advertisers?
- How can the ad tech industry work together to combat the bumps in the road associated with the new age of CTV?
Breakout -
Cashing in on the Future of Direct Sold: PMPs, PGs, PDs, and More
Direct Sold10:30am – 11:15amAd revenue is down and ID signals are fading fast, but PMPs and PDs are emerging as a path for publishers to reclaim revenue. And for some publishers, direct has always been the best, and sometimes only option. Direct deals give publishers more control over their inventory and pricing, and advertisers get brand-safe, quality placements with targeting precision. What are the best practices for direct-sold deals, and how can the buy and sell sides work better together to improve the infrastructure necessary to make direct a great solution for the industry?
What You'll Learn:
- Why direct-sold? - Explore the best practices when it comes to direct-sold
- Learn why direct-sold is the preferred revenue driver for publishes when compared to programmatic deals
- Methods for the buy and sell sides to collaborate to make direct-sold better
Breakout -
Digital Media and Ad Tech Data Privacy: The Coming Storm (...Or Is It Already Here?)
PrivacyFirst-Party Data10:30am – 11:15amGoogle’s Privacy Sandbox is coming. Chrome is phasing out third-party cookies…eventually. Apple’s walled-garden is getting higher. Regulators on both sides of the Atlantic are pursuing antitrust enforcement actions as big tech’s dominance is being closely scrutinized. Meanwhile, five states in the U.S. have enacted consumer data privacy laws that take effect in 2023, GDPR fines are increasing and compliance obligations are ballooning. What are the best steps to take toward preparedness? How should digital media and ad tech adjust their strategies not only for compliance but to future-proof themselves for any other regulatory or big tech changes that are likely to come?
What You'll Learn:
- What are the best steps to take toward preparedness?
- How should digital media and ad tech adjust their strategies not only for compliance but to future-proof themselves for any other regulatory or big tech changes that are likely to come?
- Where do we see data and privacy in 5 years?
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Gary Kibel
Partner // Davis+Gilbert LLP
Breakout -
Automating Ad Ops
Digital Trends11:25am – 11:55amEfficiency in ad ops depends on automated ad ops. Ad ops is still too bogged down by repetitive, menial tasks. Ad ops pros should be spending more time on strategic tasks like providing insights to advertisers and helping sales sell better. Welcome to the world of ad ops automation, advanced campaign reporting and optimization tools, where the tech helps scale processes and campaign trafficking to make ad ops more efficient.
What You'll Learn:
- Strategies to reduce manual ad ops by as much as 50% and improve overall output and advertising revenue
- A detailed scope of the tools your publisher peers are utilizing to analyze and manage campaign performance
- How these same inefficiencies are showing up in rising media networks (CTV, retail media, and streaming) and how to combat them
Full Group Session -
Digital Media Drilldown
Digital TrendsTech Discovery11:55am – 12:05pmAdMonsters content team digs into the topics at the forefront of digital revenue professionals' minds.
Full Group Session -
Question The Tech
Tech Discovery12:05pm – 12:20pmWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Lunch
12:20pm – 1:20pmAfter a crazy morning of content, we bet you could use a bite!
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Question The Tech
Tech Discovery1:20pm – 1:30pmWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Publisher Career Development Town Hall
Career Growth1:30pm – 2:05pmCreative. Analytical. Collaborative. Those are just some of the skills required of the rev ops pro. It is the ideal career to get your start in any role in digital media and digital advertising. Since the job requires a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. In this community discussion, we’ll talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow.
What You'll Learn:
- Proven ways to survive in rev ops through a shifting advertising ecosystem and economic uncertainty
- Vital approaches for rev ops professionals to take to best meet their companies' needs
- How can the worlds of advertising and revenue ops meet in the middle?
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Kerel Cooper
Co-Founder / President of Advertising // Minority Report / Group Black -
Erik Requidan
Co-Founder / CEO and Founder // Minority Report / Mediacraft
Full Group Session -
No Cookies? No Problem: Get Prepped for the Post-cookie Era
First-Party DataIdentity2:05pm – 2:25pmWithout third-party cookies driving targeted advertising — publishers without a strategy to drive user authentication and first-party data, can expect lower CPMs and less revenue. So what’s the solution? Post-cookie solutions like alternative IDs, authentication tools and data clean rooms are the future to reaching the right audiences and building deeper relationships with your advertisers.
What You'll Learn:
- Reasons why companies are investing in more privacy-preserving technology
- Why using a combination of technologies can contribute to more organized data collection, analysis, and measurement
- How have data clean rooms proven themselves essential for privacy-compliant data matching, activation, and measurement?
Full Group Session -
Leadership in the Era of Quiet Quitting, Firing and Promoting
Career Growth2:35pm – 3:20pmQuiet quitting, firing, and promoting have become all too common in the new worlds of hybrid and remote work. How can managers and their direct reports come together to best tackle these challenges — especially when you throw in the communication difficulties of working in a multigenerational workplace? In this open discussion, come share your stories of working in this new era, and together, we will build a roadmap for success.
What You'll Learn:
- How to maintain a nontoxic work culture
- What are some ways we can bridge the multigenerational gap in the workplace?
- Should a 4-year degree be a deal breaker when hiring new employees?
Breakout -
Combatting the Cookieless Future with Prebid
First-Party DataPrivacy2:35pm – 3:20pmAs we approach the cookieless era, Prebid has become more critical to publishers than ever. Prebid.js + Prebid Server are gaining steam as an industry standard, as moving to a server-side solution moves the industry away from its reliance on header bidding in the browser. Likewise, movements with Prebid’s user ID modules and SharedID are underway, increasing the value of header bidding and providing a scalable identity to third-party cookies respectively. In this workshop-style discussion, led by Patrick McCann, SVP Research, Cafe Media, and chair Prebid.js, attendees will share learnings about building a cookieless future with Prebid.
What You'll Learn:
- Reasons why presiding is the preferred method of ensuring the highest eCPM with the lowest latency.
- What can folks expect from Prebid's user ID modules and SharedID?
- Prebid in 2023 and beyond
Breakout -
Seller Defined Audiences: All You Need to Know
Seller Defined AudiencesFirst-Party DataPrivacy2:35pm – 3:20pmAs one of the many proposed alternatives to third-party cookies, Seller Defined Audiences empowers publishers to create targetable audiences for advertisers in the bidstream. Join Justin Wohl, Chief Revenue Officer, Salon, to hear what makes SDAs one of the better workarounds for balancing personalization with user privacy. In this conversational session, you’ll learn from other publishers.
What You'll Learn:
- How they are using SDAs – what is working and what isn’t
- Why SDAs solve more privacy issues than Universal IDs
- What are some of the drawbacks of using SDAs
- And let’s talk a little about bid enrichment – what’s in it for you?
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Justin Wohl
Chief Revenue Officer // Salon
Breakout -
Effectively Monetizing Mobile In-app
First-Party DataMobile2:35pm – 3:20pmApple ATT has changed the mobile monetization game for everyone and now with Android’s Privacy Sandbox, Mobile Advertising Identifiers (MAIDs) could definitely be a thing of the past. In this session, publishers will share challenges and solutions for surviving and thriving in the new mobile landscape.
What You'll Learn:
- How will publishers build anonymized IDs to target app users effectively?
- What role can device-level data and AI play in the future of audience segmentation and targeting?
- Will Apple ever align with the industry to open the floodgates for all?
Breakout -
Question The Tech
Tech Discovery3:40pm – 3:55pmWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Solving The Identity Challenge In The Privacy Era
PrivacyIdentity3:55pm – 4:25pmPublishers have long relied on cookie and subscription data as audience identifiers, but as we all know, the idea of what constitutes identity is ever-evolving. From the marketers' point of view, the identity conversation centers around the notion of dynamic consumer profiles which require the input of external data signals. So, it’s time that publishers pivot to understand the identity of key purchase influencers — and move beyond just content consumption. In this session, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson, will share his views on the evolution of identity and data and how publishers can future-proof their businesses.
What You'll Learn:
- Current challenges associated with data and identity and how to resolve them
- What are key purchase influencers, and how can you best utilize them?
- Recession-proofing your business is an ever-changing identity and data landscape.
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Albert Thompson
Managing Director, Digital Innovation // Walton Isaacson
Full Group Session -
Question The Tech
Tech Discovery4:25pm – 4:35pmWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Keynote - How Podcasting Is Transforming Brand Safety For Everyone
Brand SafetyMonetizationUX & UICTVPodcast4:35pm – 5:10pmMisinformation and disinformation are at an all-time high, causing advertisers to tighten the reins on brand safety with legit publishers losin out on revenue as a result. But the context and environment in which brand safety resides are ever-changing, as we’ve witnessed over the last three years — and the old tools just aren’t what they used to be, which has led to the evolution of brand safety into brand suitability. Armed with Global Alliance for Responsible Media (GARM) as a baseline, advertisers are learning from podcasting and CTV what it means to be aligned with content that is suitable for their brands vs managing a list of keywords. In this fireside chat, Maria Breza, Vice President, Audience Data Operations & Ad Quality Measurement at SXM Media, will share learnings from building out brand safety and brand suitability solutions for the emerging world of podcast advertising and how they might be applied to news publishing and CTV.
What You'll Learn:
- How to assist advertisers in customizing their standard GARM brand suitability levels for emerging mediums
- How the industry is working to support podcast brand safety/suitability verification
- How misinformation definitions can evolve to help increase monetization for reliable news coverage
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Maria Breza
VP, Ad Quality Measurement and Audience Data Operations, SXM Media // Sirius XM
Keynote -
Tech Crawl Happy Hour
Tech Discovery5:30pm – 7:30pmIn this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.
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The Big Dinner
7:30pm – 9:30pmA beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises!
Tues – Mar 14, 2023
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Breakfast
8:00am – 9:00amBest get a big helping of this scrumptious breakfast because you've got a long day ahead!
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Welcome
9:00am – 9:05amA big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.
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Keynote - What Would Bloomberg Do?
MonetizationFirst-Party Data9:05am – 9:40amThe ad tech industry was all abuzz when Bloomberg announced that it would stop serving open-market third-party programmatic display on its site and in-app to have more control over its inventory, user experience and revenue. But even before Bloomberg made this announcement it all started with building out a robust first-party data strategy that led to their own first-party data ad platform. This is a shift in the industry right now, where publishers are using their own first-party data platforms to differentiate themselves and their audiences in the marketplace. Plus, moves like these help publishers build deeper connections with their audiences to understand who they really are beyond the clicks. Join Bloomberg’s Global Head of Advertising Operations, Janelle Faulk, as she shares why it’s important for publishers to take back control.
What You'll Learn:
- How to safeguard your business in a privacy-safe world
- How to use first-party data to increase audience engagement to drive more revenue
- How to drive first-party data authentication and activation
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Janelle F. Faulk
Global Head of Advertising Operations // Bloomberg
Keynote -
How Can an OMS Help Publishers Accelerate Growth?
9:40am – 10:00amPublishers have incredibly complex businesses. Many have both digital and traditional advertising, global and regional sales and ad ops teams, and some with various owned and operated properties. Spreadsheets just aren’t enough to manage such businesses' inventory, campaigns, and billing. That’s where Order Management Systems come in, they provide the ability to sell and scale with efficiency. Learn to scale your orders through a combined workflow management, reporting, and analytics system to grow your advertising revenue streams.
What You'll Learn:
- Why OMS?
- What are the 5 best practices of order management?
- How does an Order Management System (OMS) work?
Full Group Session -
Testing and Adopting the Identity Solutions
IdentityPrivacy10:00am – 10:20amAs the third-party tracking cookie wanes and privacy regulations continue to gain steam, one promising alternative to gain interest in the industry is ID solutions. But with over 80 of them out there in the marketplace, how does a publisher know which one is right for their business or that their clients will adopt? Navigating this new world of audience building and targeting couldn’t be more confusing. Thankfully, Patrick McCann, SVP of Research, CafeMedia, has insights and best practices to share to help publishers in their experimentation as they get ready for the cookie crackdown.
What You'll Learn:
- How can your company guard up against the long-awaited cookie crackdown?
- What is the selection process for a publisher seeking the right ID solution?
- How can publishers continue to build their audiences in a privacy-safe way?
Full Group Session -
Question The Tech
Tech Discovery10:20am – 10:35amWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Publisher Panel
10:55am – 11:25amFull Group Session -
Question The Tech
Tech Discovery11:25am – 11:40amWhat’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.
Full Group Session -
Understanding and Driving Value for Your Inventory
CPMYield11:50am – 12:35pmThe industry has fully settled into 1st priced auctions and with that, SSPs are creating their own dynamic flooring programs to solve for efficiency and market share. The past two years have had unreliable YoY comparisons, and this year will be another tough one to predict. With the volatility and lack of transparency in CPMs and floors, how do you make sense of your performance? What is the right approach to managing your programmatic pricing and maximizing yield in a volatile market with shifting priorities from the buy side?
What You'll Learn:
- What are SSPs doing with floors, and what should they be doing?
- How can publishers drive value for their inventory?
- What are some benchmarking tactics and tools to understand your performance?
- What data and metrics are essential to understand CPM and revenue performance?
Breakout -
How Retailers and Publishers Will Shape a Better Future in 2023
Retail MediaUX & UI11:50am – 12:35pm2023 will be the year that retailers and publishers forge more strategic partnerships to fuel better advertising. With their popular loyalty programs and ecommerce hubs, retailers can directly attribute advertising impressions to in-store buying behaviors. But retailers can’t act alone. They’re also building bridges with an array of publisher partners to further extend their reach and impact. Let’s take a look at the year ahead and ways that retailers and publishers can work together to shape a brighter future for digital media and marketing.
Breakout -
Publisher Product Evolution
Product11:50am – 12:35pmIn the new world of ad ops, flexibility is the name of the game. As more direct deals surface, and as third-party data and third-party cookies become limited, figuring out how to best collaborate with clients and use your first-party data effectively to build out ad products and create solutions that speak to what matters most to them has become status quo. What changes do ad ops teams have to make to be more agile and rejigger their RFP processes and workflows to make rapid-fire changes to accommodate buyers’ needs? Learn how publishers are building out new ad products and partnering with advertisers to refine their processes.
Breakout -
Improving Workflow Processes Through Transformation and Automation
Career GrowthAutomation11:50am – 12:35pmOften in ad ops, when we talk about improving workflow processes, we focus on automating ad ops by leveraging technology to build scalable systems. But what about the people management, change management and team/organization redesign required to make it all possible? That’s where Dan Leach, Global Head of Trafficking & Reporting, Bloomberg Media comes in. In this session, he’ll help publishers think about how to best transform their teams and automate work processes, with a focus on “trafficking transformation” — upskilling your team.
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Dan Leach
Global Head of Trafficking & Reporting // Bloomberg Media
Breakout -
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Offsite Activities
1:00pm – 5:00pmYour brain needs a little break after all this thinking! Enjoy Miami's sun, surf and culture while making new connections. Pick an activity that feeds your body, soul or tummy! Miami activities include the activities below; see detailed descriptions to pick the best activity for your interests and abilities.
- Everglades Tour by Airboat
- Little Havana Food & Culture Tour
- Art Deco South Beach Walking & Tasting Tour
- Wynnwood Brewery & Graffiti Mural Tour
- Beach Party
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Pubs' Night Out
7:00pm – 10:00pmEnjoy a delicious dinner at a beautiful spot with your publisher pals.
Wed – Mar 15, 2023
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Breakfast
8:00am – 9:00am -
The Wonderful World Of Workshops
9:00am – 9:10amTypically publishers' favorite part of the conference, this is when everyone opens up and best practices get assembled!
Workshop -
Workshops Round 1
9:15am – 10:00amTopics are determined based on timeliness and attendee interest.
Workshop -
Workshops Round 2
10:05am – 10:50amTopics are determined based on timeliness and attendee interest.
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Report In & Group Discussion
11:05am – 11:50amWhat did we learn today folks?
Full Group Session
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