Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big welcome from AdMonsters Content Director Lynne d Johnson. She will share the house rules, introduce the AdMonsters team, and give an overview of the next few days.

In this live session of Minority Report Podcast, hosts and ad ops veterans Kerel Cooper, President of Advertising, Group Black, and Erik Requidan, CEO, Founder, Media Tradecraft, sit down with Chris Contreras, Chief Customer Officer, MNTN, whose career has spanned sell side, buy side, social media, ad tech companies, as well as leadership roles at startups. They will focus on his career development, from starting as a financial analyst at HBO to deep diving into the fascinating world of digital media and ad tech. The conversation will also explore what it means to be LatinX in the industry, and why we need more diversity. We'll hear what excites Contreras about his current role and hot takes on where the TV industry is headed next.

Digital advertising is undergoing a massive transformation in retail media. This session will explore these newest modes of digital advertising, which aim to monetize retailers’ existing businesses beyond product sales alone. Industry giants like Amazon and Walmart paved the way, and now retailers of all sizes are getting in the retail media game within the ever-changing retail landscape. Retail media offers a powerful option to any retailer – additive to the overall user experience, while still yielding strong revenue growth. Data trends from analysts at eMarketer, BCG, McKinsey & Company, and others have continuously proven that retail media presents a clear path to competitive advantage amid the digital frontier. But retailers can’t act alone. They’re also building bridges with an array of publisher partners to further extend the reach and impact of their retail media offerings. So, what’s next in the retail media revolution? How will retailers continue harnessing the vast potential of retail media to grow their revenue further, and help grow the revenue of publishers as well? Above all else, where does the industry go from here and what should savvy retailers be doing now to get ahead? 

Grab some coffee and snacks—Publisher Sessions are coming up fast!

Efficiency in ad ops depends on automated ad ops. Ad ops is still too bogged down by repetitive, menial tasks. Ad ops pros should be spending more time on strategic tasks like providing insights to advertisers and helping sales sell better. Welcome to the world of ad ops automation, advanced campaign reporting and optimization tools, where the tech helps scale processes and campaign trafficking to make ad ops more efficient. 

AdMonsters content team digs into the topics at the forefront of digital revenue professionals' minds.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

After a crazy morning of content, we bet you could use a bite!

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Creative. Analytical. Collaborative. Those are just some of the skills required of the rev ops pro. It is the ideal career to get your start in any role in digital media and digital advertising. Since the job requires a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. In this community discussion, we’ll talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow.

Without third-party cookies driving targeted advertising — publishers without a strategy to drive user authentication and first-party data, can expect lower CPMs and less revenue. So what’s the solution? Post-cookie solutions like alternative IDs, authentication tools and data clean rooms are the future to reaching the right audiences and building deeper relationships with your advertisers.

Get your caffeine boost because there's still more great stuff ahead!

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Publishers have long relied on cookie and subscription data as audience identifiers, but as we all know, the idea of what constitutes identity is ever-evolving. From the marketers' point of view, the identity conversation centers around the notion of dynamic consumer profiles which require the input of external data signals. So, it’s time that publishers pivot to understand the identity of key purchase influencers — and move beyond just content consumption. In this session, Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson, will share his views on the evolution of identity and data and how publishers can future-proof their businesses.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Misinformation and disinformation are at an all-time high, causing advertisers to tighten the reins on brand safety with legit publishers losin out on revenue as a result. But the context and environment in which brand safety resides are ever-changing, as we’ve witnessed over the last three years — and the old tools just aren’t what they used to be, which has led to the evolution of brand safety into brand suitability. Armed with Global Alliance for Responsible Media (GARM) as a baseline, advertisers are learning from podcasting and CTV what it means to be aligned with content that is suitable for their brands vs managing a list of keywords. In this fireside chat, Maria Breza, Vice President, Audience Data Operations & Ad Quality Measurement at SXM Media, will share learnings from building out brand safety and brand suitability solutions for the emerging world of podcast advertising and how they might be applied to news publishing and CTV.

In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

A big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.

The ad tech industry was all abuzz when Bloomberg announced that it would stop serving open-market third-party programmatic display on its site and in-app to have more control over its inventory, user experience and revenue. But even before Bloomberg made this announcement it all started with building out a robust first-party data strategy that led to their own first-party data ad platform. This is a shift in the industry right now, where publishers are using their own first-party data platforms to differentiate themselves and their audiences in the marketplace. Plus, moves like these help publishers build deeper connections with their audiences to understand who they really are beyond the clicks. Join Bloomberg’s Global Head of Advertising Operations, Janelle Faulk, as she shares why it’s important for publishers to take back control.

Publishers have incredibly complex businesses. Many have both digital and traditional advertising, global and regional sales and ad ops teams, and some with various owned and operated properties. Spreadsheets just aren’t enough to manage such businesses' inventory, campaigns, and billing. That’s where Order Management Systems come in, they provide the ability to sell and scale with efficiency. Learn to scale your orders through a combined workflow management, reporting, and analytics system to grow your advertising revenue streams.

As the third-party tracking cookie wanes and privacy regulations continue to gain steam, one promising alternative to gain interest in the industry is ID solutions. But with over 80 of them out there in the marketplace, how does a publisher know which one is right for their business or that their clients will adopt? Navigating this new world of audience building and targeting couldn’t be more confusing. Thankfully, Patrick McCann, SVP of Research, CafeMedia, has insights and best practices to share to help publishers in their experimentation as they get ready for the cookie crackdown.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

Your brain needs a little break after all this thinking! Enjoy Miami's sun, surf and culture while making new connections. Pick an activity that feeds your body, soul or tummy! Miami activities include the activities below; see detailed descriptions to pick the best activity for your interests and abilities. 

• Everglades Tour by Airboat
• Little Havana Food & Culture Tour
• Art Deco South Beach Walking & Tasting Tour
• Wynnwood Brewery & Graffiti Mural Tour
• Beach Party

Enjoy a delicious dinner at a beautiful spot with your publisher pals.

Typically publishers' favorite part of the conference, this is when everyone opens up and best practices get assembled!

Topics are determined based on timeliness and attendee interest.

Topics are determined based on timeliness and attendee interest.

What did we learn today folks?