• DeLu Jackson

    DeLu Jackson

    Senior Vice President and Chief Marketing Officer

    DeLu Jackson is Senior Vice President and Chief Marketing Officer at ADT, and member of the Executive Leadership Team where he leverages his 20+ years of marketing and brand leadership with the world’s most recognizable brands to drive ADT’s transformation forward. Prior to joining ADT in 2021, he served as Vice President, Precision Marketing at Conagra Brands, where he was responsible for integrated marketing, e-commerce, brand strategy, and advertising. DeLu’s career includes senior roles for domestic and international brands, including Kellogg Company, McDonald’s, Audi, Nissan, and Subaru. DeLu holds a Master of Business Administration from the NYU Stern School of Business and a Bachelor of Arts in Politics from Princeton University.

  • Cara Pratt

    Cara Pratt

    Senior Vice President

    As Senior Vice President of Kroger Precision Marketing (KPM), Cara Pratt is a passionate disruptor in the media advertising industry. Media is an important pillar of Kroger’s alternative business, and Pratt oversees the product development, sales, and operations of in-store, onsite and off-site advertising. With a vision to create a more transparent and effective media landscape for consumer-packaged goods brands, she was instrumental in the creation of Kroger Precision Marketing which closes the loop between media exposure and store sales. She leads a growing cross-functional team committed to ensuring Kroger Precision Marketing is more addressable, more actionable and more accountable than other media options. Pratt sits on the business leadership team for 84.51°.

    Prior to 84.51°, Pratt held multiple leadership roles with dunnhumbyUSA during her 12-year tenure, including her most recent as Senior Vice President of Specialty Retail & Sector Expansion. In this role, Cara focused on loyalty design, price and promotion optimization, and direct-to-consumer activation in retail and new sectors.

    Pratt holds a Bachelor of Arts in Economics from Denison University. She’s also on the board of trustees for Mount St. Joseph University and a member of the Network of Executive Women in Cincinnati. 

  • Justin Wohl

    Justin Wohl

    Chief Revenue Officer

    Chief Revenue Officer of, driving programmatic excellence and robust reader revenue for the publication. I weave together skills and interests in product development, operations, analytics and relationship management not just for the benefit of and for where I am also CRO, but for all publishers using Sovrn Managed Services (formerly Proper Media) for programmatic monetization.


No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.




Register Now

Registration for this event is OPEN and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference


  • Cara Pratt

    Senior Vice President
  • DeLu Jackson

    Senior Vice President and Chief Marketing Officer
  • Justin Wohl

    Chief Revenue Officer
  • Kevin Antoine

    Dream Team: Head of Programmatic
  • Addy Atienza

    Dream Team: Head of CTV Revenue & Operations
  • Rob Beeler

    Founder & CEO
  • Anthony Berrena

  • Lorin E. Bona

    Head of Analytics & Revenue Optimizations for News & Media Holding Companies
  • Scott Both

    VP Programmatic Monetization & Operations
  • Sal Burns

    Head of Marketing, Ads Ecosystems
  • Jennifer Castillo

    Executive Director, Ad Operations
  • Jordan Cauley

    Senior Director of Product, Identity and Addressability
  • Raj Chauhan

    Head of Revenue
  • Jared Collett

    Sr. Director of Ad Operations & Analytics
  • Katie Conklin

    Director of Affiliate Operations and Live Operations
  • Gavin Dunaway

    Product Marketing Lead
  • Lucy Ford

    Director of Ad Operations
  • Jeremy Gan

    SVP, Revenue Operations & Data Strategy
  • Aki Garrett

    VP of Business Development & M&A, GM
  • Sharon Goldsmith

    Manager, Digital Advertising Operations
  • Robyn Roberts

    Senior Director, Ad Monetization
  • Kelly Leger

    Managing Director
  • Joe Luna

    VP Sales Operations
  • Jeff Lustig

    Product Manager, Demand Manager
  • Anna Magzanyan

    Chief of Staff, Head of Strategy & Revenue
  • Sarah Main

    VP, Product
  • John Martin

    Director, Business Development, OpenWrap
  • Stephanie Mazzamaro

    Head of Programmatic, Addressability and Ops
  • Patrick McCann

    Senior Vice President of Research
  • Omar Moukachar

    Head of Commercial & Ad Operations
  • Pamela Nguyen

    VP, Analytics
  • Zip Nguyen

    Dream Team: VP Business Intelligence
  • Jason Oates

    Chief Business Officer
  • Jacqueline O'Neill

    Dream Team: SVP Ad Products
  • Sofia Rabellino

    Senior Vice President of Global Supply
  • Sarah Ruxin

    SVP, Revenue & Operations, North America
  • Lior Shvo

    VP Marketing
  • Mike Racic

  • Geoff Schiller

    EVP of Commercial & Sales Strategy
  • Jeff Wieland

    Principal Technical Product Manager
  • Lynne d Johnson

    Content Director
  • Bill Amstutz

  • Yakira Young

    Content Manager
  • Andrew Byrd

    News Editor


Clear filters

Sunday – November 6, 2022

Monday – November 7, 2022

8:00 am-9:00 am


9:00 am-9:15 am


10:15 am-10:30 am

Morning Networking Break

11:55 am-12:05 pm

Digital Media Drilldown

12:05 pm-12:25 pm

Question the Tech Round 1

12:25 pm-1:25 pm


1:25 pm-1:45 pm

Question the Tech Round 2

2:40 pm-2:55 pm

Afternoon Networking Break

4:45 pm-4:50 pm

Monday Wrap Up

5:30 pm-7:30 pm

Tech Crawl Happy Hour

7:30 pm-9:30 pm

The Big Dinner

Wednesday – November 9, 2022

8:00 am-9:00 am


9:15 am-10:00 am

Workshops Round 1

10:05 am-10:50 am

Workshops Round 2

10:50 am-11:10 am

Networking Break

11:10 am-11:55 am

Publisher Roundtables

11:55 am-12:30 pm

Report In and Wrap Up

Peer Learning



A Powerful and Intimate Learning Community

AdMonsters Attendees Span the Digital Media Org Chart

Ad Ops

Do you… Oversee the technology and processes for executing and transacting advertising?

Ad Ops

Real Titles:

  • Director of Digital Ad Operations 
  • Director, Programmatic & Ad Ops 
  • Senior Director, Ad Operations 
  • Senior Manager, Ad Ops Strategy 
  • VP, Ad Operations & Monetization 
  • Global Head of Advertising Operations


Do you… design the advertising units and how they interplay with the rest of the  UX? 


Real Titles

  • Ad Technology Product Manager 
  • EVP, Product and Revenue 
  • Senior Product Manager 
  • SVP, Technology 
  • VP, Production, Digital Media & Design 
  • Product Manager, Product Innovation


Do you… close deals and/or manage a sales team? Do you rely on ad tech to make clients’ campaigns successful? 


Real Titles

  • Director, Sales Operations 
  • SVP, Sales & Marketing 
  • VP, Sales Operations 
  • Director, Digital Advertising Sales 
  • Manager, Digital Sales Operations


Do you.. monitor the various data streams coming in, and transform  them into actionable strategies. 


Real Titles

  • Director Data Operations 
  • Digital Data Solutions Specialist 
  • VP Research & Insights 
  • Sr. Director, Revenue Analytics 
  • SVP, Operations, Data Sciences


Do you… act as the face of the revenue operations team to your stable of clients? 

Client Service

Real Titles

  • Digital Campaign Coordinator 
  • Director, Campaign Management 
  • Senior Manager, Client Services 
  • Manager, Client Services 
  • Campaign Performance Manager 
  • Manager, Revenue & Client Services


Do you… oversee revenue, order management, and billing solutions for the entire media operation?  


Real Titles

  • Digital Commerce Team Lead 
  • Digital Strategic Revenue Planning 
  • Senior Director, Yield Optimization 
  • Exec. Director, Yield & Private Marketplace 
  • Manager, Digital Revenue Operations 
  • Senior Director, Finance & Business Operations 


Omni Nashville Hotel

250 5th Avenue South
Nashville, TN 37203

The Fall Publisher Forum will take place at the stunning Omni Nashville Hotel, in the heart of Music City – Nashville, Tennessee. 

AdMonsters Group Rate: $338/per night
Rate is inclusive of all taxes and fees – you must select your room during conference registration in order to receive this special rate



Publisher Welcome Groups | 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | 7:00-9:00 PM 
Meet. Mingle. Kick off the Publisher Forum with your fellow Ad Ops brethren.


Tech Crawl |  5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

The Big Dinner |  7:30-10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!



Off-Site Activities | Tuesday – 1:00-4:00/5:00 PM
Your brain needs a little break after all this thinking! Enjoy the city and surrounding Nashville attractions while making new connections. Pick an activity that feeds your heart, soul or tummy! Activities will include (subject to change): 

  • Bike Tour: Music & Murals
  • Backstage in Music City: Grand Ole Opry, Music Row and more
  • Ville Distilled  – Nashville Bourbon Distilleries Tour
  • Nashville Sound Tour – The Ryman Auditiorium, Johnny Cash Museum & Patsy Cline Museum
  • BBQs & Brews Tour

See detailed descriptions to choose the best activity for your interest and activity level. 

Publisher’s Night Out | Tuesday – 7:00–10:00 PM
Look forward to an unforgettable party to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage, and entertainment amidst the good company of your ad ops peers.


The Media Trust
Burt Intelligence.
Relevant Yield

Event Safety

Your health and safety is AdMonsters’ #1 priority. Current local state and city guidelines for Covid-19 safety protocols will be followed, including vaccination requirements and mask mandates. 

What to know before you go:

  • Masks are not required. We will provide a mask for any attendee who wants one.
  • Hand sanitizer stations will be available throughout the event.
  • Food and beverage functions will employ the highest standard of food safety and meals will be outdoors whenever possible.
  • The Omni Nashville Hotel is both GBAC Certified and follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
  • Capacity will be determined by current county capacity guidelines.
  • We strongly recommend testing within 72 hours before you arrive, especially if you’ve had a known exposure to someone with Covid-19.
  • Not feeling well? If you are experiencing symptoms of Covid-19, we ask that you kindly make the decision to stay home for your safety, and for the safety of your fellow AdMonsters. We’ll help you make plans to join us at a future Publisher Forum.

Should state and city guidelines change prior to the event, the information on this page will be updated and registered attendees will be notified. At this time, while vaccination against Covid-19 is strongly recommended, proof of vaccination is not required. 


Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists, data scientists, revenue, operations & technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

How many people will be attending the Publisher Forum? Are there international attendees?

Publisher Forum is a small event. At max, we allow 200 attendees (publishers + sponsors). Attendees are typically 95% from the United States and Canada, 5% from Europe. For all international attendees and sponsors, we will engage in personal conversations about quarantine requirements and testing protocols. 

What are AdMonsters event safety protocols? 

The health and safety of our conference attendees, employees, partners, and event staff is our number one priority.

  • Masks will be available for any attendee that wants one.
  • All rooms and seating environments will be configured for social distancing.
  • Sanitization stations will be on-site in all session rooms and meal functions. The CDC also recommends frequent hand-washing. We encourage attendees to refrain from handshaking to mitigate risks.
  • We will have thermometers available for anyone who may need to check their body temperature. Please visit the AdMonsters Info Desk to pick one up, or call down to the front hotel desk to receive one delivered to your room. If any attendees is unwell and requires medical assistance, we will direct off-site to the appropriate medical resource.
  • The venue is following recommendations in the U.S. EPA’s Emerging Pathogen Policy regarding the use of cleaning disinfectants effective against COVID-19. We have requested additional cleanings of our meeting room facilities, including door handles, elevator buttons, light switches, etc.
  • For your safety and the safety of all participants, please do not attend Publisher Forum if you feel ill and please notify AdMonsters if you begin to feel ill while at the Publisher Forum. 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 1:00 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Interactive sessions led by industry leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused revenue, data and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: yield management, first party auctions, ad serving technology, inventory management, organizational structure, data science, business process automation, operations policies, rich/streaming media and more.

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing    

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.


Publisher Forum Event Series