Keynotes

  • Walter Geer III

    Walter Geer III

    Executive Creative Director, Experience Design

    Has standardization crippled creativity in digital advertising? When was the last time you even paid attention to an online or mobile ad? Go ahead, we’ll wait… In its heyday, standardization made it possible to scale creative across a dizzying array of sites. But standardized cookie-cutter solutions are no longer capturing audiences attention, especially when the competition is TikTok and the digital landscape is evolving at breakneck speed. There’s a lot of opportunity to take a bolder stance in innovating dynamically creative solutions that bring people closer to brands. Geer will show us how the power of incredible creative, coupled with data, can be used to engage people by eliciting emotion.

  • Jason Adel

    Jason Adel

    CEO

    Retooling a legacy publication with a niche audience into a modern media company comes down to execution, patience and perseverance. The CEO and CDO of Golf.com will step through how a small team re-energized the brand and how that plays in the future.

  • Rob DeChiaro

    Rob DeChiaro

    Chief Digital Officer

    Retooling a legacy publication with a niche audience into a modern media company comes down to execution, patience and perseverance. The CEO and CDO of Golf.com will step through how a small team re-energized the brand and how that plays in the future.

  • Jessica B. Lee

    Jessica B. Lee

    Partner, Co-Chair, Privacy, Security & Data Innovations

    With every new Apple iOS update, GDPR mandate, or state-specific consumer privacy protection law, it can seem like the ad revenue playing field gets smaller and smaller for publishers. Add in the oversight of a Chief Privacy Officer or Senior Counsel, and the list of things ad ops teams can't do gets longer and longer. But ad tech attorney & expert Jessica B. Lee will shed light on why the future of privacy-compliant digital ad sales isn't all doom and gloom. (And she'll even answer some of the questions you've always wanted to ask your in-house counsel or legal team -- but never did).

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic]

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

ALL-INCLUSIVE REGISTRATION FEE

$1495 EARLY BIRD RATE THRU FEB 5th!

Register Now

Registration for this event is OPEN and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference
  • EVENT PROTOCOLS FOR GUEST SAFETY & SOCIAL DISTANCING

Speakers

  • Walter Geer III

    Executive Creative Director, Experience Design
  • Jason Adel

    CEO
  • Rob DeChiaro

    Chief Digital Officer
  • Jessica B. Lee

    Partner, Co-Chair, Privacy, Security & Data Innovations
  • Roxanne Allen

    Head of Ad Operations
  • Ed Arrandale

    Head of Programmatic
  • Addy Atienza

    Senior Director, Ad Technology & Operations
  • Justin Barton

    Senior Vice President of Digital Strategy and Partnerships
  • Catherine Beattie

    Director, Digital Ad Operations
  • Anthony Berrena

    CRO
  • Melissa Chapman

    Founder and Principal
  • Gavin Dunaway

    Product Marketing Lead
  • Vanessa Eng

    Associate Director, Programmatic Strategy
  • Curtis Evans

    Director of Ad Operations
  • Jeremy Gan

    VP, Revenue Operations
  • Clara Hernandez

    Senior Technical Product Manager of Marketing Technology
  • Adam Hua

    Global Head of Media and Publishing
  • Reggie Hudson

    VP Advertising Operations
  • Tiffany Johnson

    VP of Data and Innovation
  • Rajiv Khaneja

    Founder
  • Matt Knapp

    Sr. Director, Data
  • Mike Kujanek

    Founder & CEO
  • Natalie Lederhouse

    Executive Director of Advertising & Partnerships
  • David Leviev

    VP - Programmatic Product Development
  • Bill Murray

    VP, Programmatic Revenue and Ad Products
  • René Plug

    Chief Business Development Officer
  • Mike Richter

    Vice President, Global Revenue Operations, CTV & Digital
  • John Rogers

    Vice President of Business Development
  • Dan Rua

    CEO
  • Sofia Santiago

    Director, Global Pricing & Inventory
  • Cory Schnurr

    Head of Marketplace Innovation
  • Ian Wagner

    Director, Mobile & Search Marketing
  • Monique Watford

    Vice President, Operations
  • Rick Welch

    Chief Revenue Officer
  • Rob Beeler

    Chair, Advisory Board
  • Tameka Kee

    Event Host & Producer
  • Lynne d Johnson

    Content Director

Agenda

Full Agenda

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Sunday – March 6, 2022

Wednesday – March 9, 2022

8:00 am-9:00 am

Breakfast

9:15 am-10:00 am

Workshops: Round 1

10:05 am-10:50 am

Workshops Round 2

10:50 am-11:10 am

Networking Break

11:10 am-11:55 am

Publisher Roundtables

11:55 am-12:10 pm

Report in

12:25 pm-12:30 pm

The Wrap Up

Who Attends

A Powerful and Intimate Learning Community

AdMonsters Attendees Span the Digital Media Org Chart

Ad Ops

Do you… Oversee the technology and processes for executing and transacting advertising?

Ad Ops

Real Titles:

  • Director of Digital Ad Operations 
  • Director, Programmatic & Ad Ops 
  • Senior Director, Ad Operations 
  • Senior Manager, Ad Ops Strategy 
  • VP, Ad Operations & Monetization 
  • Global Head of Advertising Operations

PRODUCT

Do you… design the advertising units and how they interplay with the rest of the  UX? 

Product

Real Titles

  • Ad Technology Product Manager 
  • EVP, Product and Revenue 
  • Senior Product Manager 
  • SVP, Technology 
  • VP, Production, Digital Media & Design 
  • Product Manager, Product Innovation

SALES

Do you… close deals and/or manage a sales team? Do you rely on ad tech to make clients’ campaigns successful? 

Sales

Real Titles

  • Director, Sales Operations 
  • SVP, Sales & Marketing 
  • VP, Sales Operations 
  • Director, Digital Advertising Sales 
  • Manager, Digital Sales Operations

DATA/ANALYTICS

Do you.. monitor the various data streams coming in, and transform  them into actionable strategies. 

Data/Analytics

Real Titles

  • Director Data Operations 
  • Digital Data Solutions Specialist 
  • VP Research & Insights 
  • Sr. Director, Revenue Analytics 
  • SVP, Operations, Data Sciences

CLIENT SERVICES

Do you… act as the face of the revenue operations team to your stable of clients? 

Client Service

Real Titles

  • Digital Campaign Coordinator 
  • Director, Campaign Management 
  • Senior Manager, Client Services 
  • Manager, Client Services 
  • Campaign Performance Manager 
  • Manager, Revenue & Client Services

FINANCE

Do you… oversee revenue, order management, and billing solutions for the entire media operation?  

Finance

Real Titles

  • Digital Commerce Team Lead 
  • Digital Strategic Revenue Planning 
  • Senior Director, Yield Optimization 
  • Exec. Director, Yield & Private Marketplace 
  • Manager, Digital Revenue Operations 
  • Senior Director, Finance & Business Operations 

Publishers Attending

Assembly
Bloomberg Media
Christianity Today
Cox Automotive
DailyMail.com
Dentsu Aegis Network
Discovery
Disney
Dotdash Meredith
Edison Interactive
Encyclopedia Brittannica
Everyday Health
FOX
Gannett
Golf.com
Happy Pancake
Johns Hopkins
Learfield
LoveToKnow
Major League Baseball
Match Media Group
Meredith Corporation
Pandora
Penske Media Corporation
PGA Tour
Publisher's Clearing House
Randall Reilly
Red Ventures
Sirius XM
Slickdeals
Spiceworks Ziff Davis
The Times of India
The Washington Post
Tribune Publishing
Trusted Media Brands
Washington Post, The
WeatherBug
WeTransfer

Location

The Vinoy® Renaissance Resort & Golf Club

501 5th Ave NE
St. Petersburg, FL 33701

The Spring Publisher Forum will take place at the stunning Vinoy Renaissance Resort, nestled in downtown St. Pete with sparkling Gulf waters and a beautiful marina outside the hotel. 

AdMonsters Group Rate: $348/per night
Rate is inclusive of all taxes and fees – you must select your room during conference registration in order to receive this special rate

Networking

SUNDAY

Publisher Welcome Groups | 6:00-7:00 PM
Meet your fellow publishers over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | 7:00-9:00 PM 
Meet. Mingle. Kick off the Publisher Forum with your fellow Ad Ops brethren.

MONDAY

Tech Crawl |  5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Dinner and Entertainment |  7:30-10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

 

TUESDAY

Off-Site Activities | Tuesday – 1:00-4:00/5:00 PM
Your brain needs a little break after all this thinking! Enjoy St. Pete and the surrounding scenery while making new connections. Extra precautions will be taken so you can enjoy your outing safely. Activities range from adventurous to enriching; there’s something for everyone. View Activities.

    Publisher’s Night Out | Tuesday – 7:00–10:00 PM
    Look forward to an unforgettable party to top off a memorable day. AdMonsters takes publishers to a gorgeous local spot for attendees to enjoy first-class food, beverage, and entertainment amidst the good company of your ad ops peers.

    Sponsors

    Premier
    1plusX
    AdButler
    Admiral
    The Media Trust
    Playwire
    Revcontent
    Unruly
    Gold
    Clipcentric
    Confiant
    DoubleVerify
    Firework
    TripleLift
    Silver
    Beachfront
    BeOp
    Boostr
    DanAds
    DiDNA
    Lotame
    Nativo
    Ogury
    Permutive
    PubMatic
    Quantcast
    Xandr
    Supporting
    Burt Intelligence.
    EX.CO
    FatTail
    Jeeng
    MediaMint
    SEBPO

    Event Safety

    Your health and safety are our #1 priority. AdMonsters will verify COVID-19 vaccination by a verified digital healthshare app provider. 

    1. Proof of full vaccinnation is REQUIRED to attend this event.
    2. Masks will be provided for any attendee who wants one – and are recommended while indoors during the conference.
    3. High Traffic Areas such as handrails, escalators, door knobs, elevator buttons, etc. will be disinfected by the venue staff frequently
    4. Hand sanitizer stations will be available throughout the event
    5. Food and beverage functions will employ the highest standard of food safety, minimizing self-service options – all meals will be outdoors
    6. The Vinoy Renaissance follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
    7. Capacity will be determined by current county capacity guidelines 

    FAQ

    Who attends Publisher Forum?

    AdMonsters Publisher Forums are designed specifically for digital strategists, data scientists, revenue, operations & technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

    How many people will be attending the Publisher Forum? Are there international attendees?

    Publisher Forum is a small event. At max, we allow 200 attendees (publishers + sponsors). Attendees are typically 95% from the United States and Canada, 5% from Europe. However, for this event, we expect all attendees will be from the United States. For all international attendees and sponsors, we will engage in personal conversations about quarantine requirements and testing protocols. 

    What are AdMonsters event safety protocols? 

    The health and safety of our conference attendees, employees, partners, and event staff is our number one priority.

    • Proof of full vaccinnation is REQUIRED to attend this event.
    • Masks will be provided for any attendee who wants one – and are recommended while indoors during the conference.
    • High Traffic Areas such as handrails, escalators, door knobs, elevator buttons, etc) will be disinfected by the venue staff frequently
    • Hand sanitizer stations will be available throughout the event
    • Food and beverage functions will employ the highest standard of food safety, minimizing self-service options – all meals will be outdoors
    • The Vinoy Renaissance follows strict guidelines for enhanced cleaning, disinfection and disease prevention.
    • Capacity will be determined by current county capacity guidelines
    • For your safety and the safety of all participants, please do not attend Publisher Forum if you feel ill.
    • Please notify AdMonsters if you begin to feel ill while at the Publisher Forum. 

    What should I expect at the Publisher Forum?

    Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
    The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 1:00 PM Wednesday. The agenda includes:

    • 2-3 keynotes by industry visionaries
    • Interactive sessions led by industry leaders who are also part of the AdMonsters community
    • Breakouts covering a wide variety of focused revenue, data and ad-ops relevant topics

    The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: yield management, first party auctions, ad serving technology, inventory management, organizational structure, data science, business process automation, operations policies, rich/streaming media and more.

    Why should I register early?

    Two reasons:

    • The price for Publisher Forums goes up as we get closer to the event date
    • We always sell out since we limit the number of attendees to keep the conversations open and flowing    

    Cancellation Policy

    All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

    IAB Digital Ad Operations Recertification

    Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.