Defining the Future of Digital Media

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].


  • Scott Newton

    SVP, Revenue
  • Zachary Stafford

    Editor in Chief and Chief Content Officer
  • Madhura Sengupta

    Director of Ad Product Technology
  • Peter Horan

  • Michael Giorgio

    Campaign Optimization & Systems Manager
  • Leslie Black

  • David Leviev

    VP - Programmatic Product Development
  • Jennifer Castillo

    Executive Director, Ad Operations
  • Joseph Lospalluto

    EVP, Americas
  • Kerel Cooper

    Co-Founder / President of Advertising
  • Andrew Beehler

    Sr. Manager of Programmatic & Yield Operations
    Digital Trends
  • Jarred Wilichinsky

    VP, Video Monetization and Operations
  • Kevin Loren Smith

    Director of Digital Ad Operations
  • Michael Lawlor

    SVP, Client Services
  • Derek Gatts

    Global Head of Advertising Innovation and Operations
  • Bill Murray

    VP, Programmatic Revenue and Ad Products
  • Jason Tollestrup

    Vice President, Programmatic Strategy and Yield
  • Ian Davidson

    VP Business Development and Programmatic Demand
  • Jay Glogovsky

    Executive Director, Revenue Analytics and Operations
  • Ron Duque

    Head of Advertising and Ad Tech Operations
  • Dennis Colón

    Head of Product & Strategy Media Division
  • Lila Hunt

    Head of Advertising Strategy
  • Brian Murphy

    Head of Product, Media
  • Holly September

    Supervisor, Ad Platforms
  • Samantha Krasner

    Director, Business Operations
  • Dino Michetti

    VP of Sales, North America
  • Rob Beeler

    Founder & CEO
  • Gavin Dunaway

    Product Marketing Lead
  • Julie Van Ullen

    Vice President of Publisher Development and Account Management, North America


No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Registration for this event is now only $1,495 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Early bird rate expires July 13, 2018! 

Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”


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Sunday, Aug 12

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Are you a Publisher Forum rookie? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.

  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 9:00 pm

    Opening Reception

    Ain't no party to kick off a PubForum like a Datorama party! Other sponsoring company will join the conversation and nosh.

Monday, Aug 13

Clear filters
  1. 8:00 am - 9:00 am


    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    A big hello from emcee Rob Beeler, AdMonsters Chair, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Keynote—Now Live-Streaming: The Twitch Story

    Twitch is at the intersection of two hot media trends: the rise of e-sports and live-streaming video. Although the site has risen to great prominence, the journey there was difficult and eventful—particularly when it came to monetization. Vice President of Revenue Scott Newton shares the behind-the-scenes story about how Twitch developed a top-notch revenue stack as its popularity exploded. 

  4. 10:00 am - 10:20 am

    Chairman's Corner: 2020 Vision—The Challenges and Opportunities Ahead

    Consumers have changed the way they watch TV and video, transitioning from one large screen in one room to an anytime, anywhere, multi-screen environment. Yet business silos remain: across screens, monetization models, data sets and sales channels. In this one-on-one discussion, Rob Beeler, Chairman at AdMonsters, and Michael Lawlor, SVP Client Services at FreeWheel, A Comcast Company, will provide insight into where the industry is, where it needs to go, and how technology has forever redefined advertising as we know it.  

  5. 10:20 am - 10:50 am

    Morning Networking Break

  6. 10:50 am - 11:40 am

    Publisher Session 1: KPI Management—Enter the Performance War Room

    The click hasn’t cut it for a long time. Advertisers are looking for KPIs that can be tied to business outcomes, but grabbing the right data from a variety of demand partners can be fraught with challenges. Watson Advertising’s Kevin Smith will dive into the development of their “Performance War Room” and the company’s efforts to unify metrics across programmatic and direct channels. 

  7. 10:50 am - 11:40 am

    Publisher Session 2: Taking Audience Extension to the Next Level

    Audience extension has finally matured into a lucrative channel for many publishers, but it’s time to think beyond the box of, “Hey, we just need some extra inventory to satisfy this campaign.” With the need to drive traffic to burgeoning branded content campaigns as well as develop leads for other purposes, publisher revenue teams should have user acquisition on their minds. Edmund’s Madhura Sengupta will detail her cross-functional team, and explain why mastering the buy and sell sides is a game-changer.

  8. 10:50 am - 11:40 am

    Publisher Session 3: Mobile App Madness

    Advertisers may say how much they want to reach consumers on mobile, "the most personal of all devices," but in reality getting them to devote budgets to advertising on the smaller screen. In particular, monetizing mobile apps has been a real challenge for reasons both practical and technical. This session will examine how to leverage programmatic channels and custom ad products (and sometimes both) to drive revenue from your mobile apps.

  9. 11:50 am - 12:10 pm

    Question the Tech: Round 1

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments. This time: GeoEdge, Index Exchange, Quantcast, AppNexus

  10. 12:10 pm - 12:30 pm

    The Power of People-Verified Audiences

    Every Publisher and Brand worth their weight knows that the key to maximizing revenue and selling product is understanding audiences. But in a world where GDPR, walled gardens, and cookie-less environments are causing revolutions, understanding the audience is harder than ever. The missing link may be “People-Verified” Audiences. Join LiveIntent’s Kerel Cooper for a discussion on how People-Verified Audiences will be crucial to empowering publishers and brands to truly understand their best audience and customers.

  11. 12:30 pm - 1:30 pm


    After a crazy morning of content, we bet you could use a bite!

  12. 1:30 pm - 1:50 pm

    State of Ad Ops

    What's keeping digital revenue professionals up at night? AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway will enlist data gathered from attendees in painting a picture of the current scenario for operations and other publisher monetization specialists. They might make a few jokes too—you were warned...

  13. 1:50 pm - 2:10 pm

    The Runaway Infrastructure Chain (and How We Contain It)

    Bid request inflation, numerous header bidding partners and the rise of containers has created massive inefficiency in programmatic advertising. In a bid to maximize revenue, publishers and technology players have inadvertently wrecked havoc on the status quo, and in order to continue yielding the benefits of automated advertising, we must take action. 

    In this presentation, Ian Davidson, VP of programmatic demand at OpenX explores the current state of the market and how we got here, how bid request inflation is impacting both the supply and demand side, and what publishers can do to help restore efficiency and balance to programmatic marketplaces. 

  14. 2:20 pm - 3:10 pm

    Publisher Session 1: CDPs and Advanced Audience Segmentation

    It feels like you can’t open a digital advertising trade site these days without hearing about consumer data platforms (CDPs), the buzziest new tech out there that’s a little bit CRM, a little bit DMP, but mainly something new. It may seem like a toy for marketers, but Digital Trends' Andrew Beehler suggests you’ll be pretty surprised what one of these can do for your revenue efforts. Beehler will not only take us through the uses of a CDP, but also dive into how revenue operations can use it to be a larger force in publisher marketing efforts.

  15. 2:20 pm - 3:10 pm

    Publisher Session 2: A Trip Around the World of Video

    Make sure you're prepared for a whirlwind voyage around the digital video world. We'll start in the land of standards like VAST 4.1 and Open Measurement; take a detour through programmatic territory; venture into the wilds of connected TV and OTT; and then see where else the journey takes us.

  16. 2:20 pm - 3:10 pm

    Publisher Session 3: Viva the Podcast Revolution!

    Podcasts are proving fast-growing revenue streams for all kinds of publishers. Monetizing them is proving a creative outlet for many ops professionals. Learn how Slate is making this trend pay.

  17. 2:20 pm - 3:10 pm

    Publisher-Sponsor Session: Pixel Management and Vendor Certification in a Post-GDPR World

    Although we’re past the initial shock of GDPR, there’s been a state-side privacy quake in the form of the California Consumer Privacy Act of 2018. Though we’re just beginning to understand the ramifications of this law, publishers have been actively transforming their pixel strategies and vendor certification guidelines in an era where consumer consent is quickly becoming king. NBCU’s Leslie Black will walk through how revenue teams should be viewing these issues in the post-GDPR world, and how to employ technology like consent management platforms (CMPs).

  18. 3:10 pm - 3:30 pm

    Afternoon Networking Break

  19. 3:30 pm - 3:50 pm

    Automating Away Ad Experience Challenges

    We have a tendency to think of the publishing industry as independent and unique in its digital challenges, however many of those challenges are actually shared with other industries. In this session, learn how automation and optimization technologies developed to help leading e-commerce vendors can be applied to the the digital media space.

  20. 3:50 pm - 4:20 pm

    Publisher Panel: The Path to Holistic Revenue Optimization

    Walled gardens, header bidding, and ad tech taxes are shaping our digital advertising industry. It’s time for publishers to take full control of their destiny and adopt a private garden strategy. 

  21. 4:20 pm - 4:30 pm

    Monday Wrap-Up

  22. 5:30 pm - 7:30 pm

    Publisher-Sponsor Tech Crawl

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  23. 7:30 pm - 9:30 pm

    Publisher-Sponsor Dinner

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Aug 14

Clear filters
  1. 8:00 am - 9:00 am


  2. 9:00 am - 9:50 am

    Tuesday Keynote: The A-Factor: How Authenticity Reaps Rewards

    LGBTQ consumers command a spending power of more than $5 trillion globally, and while many brands are embracing LGBTQ consumers, there’s no question that they can do better. After Pride Month ends every June, what do marketers do to further their inclusiveness of this key audience? During this poignant and provocative fireside chat, Zach Stafford, editor-in-chief at INTO, Grindr’s millennial-focused LGBTQ digital magazine, will discuss his outlet’s latest research, which examines LGBTQ consumers’ perceptions of brand marketing today and what brands are or are not doing to authentically engage with LGBTQ consumers—. 

  3. 9:50 am - 10:10 am

    Question the Tech: Round 2

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers. This round: Confiant, Facebook, The Media Trust

  4. 10:10 am - 10:30 am

    Morning Networking Break

  5. 10:30 am - 10:50 am

    Industry Buzz

    If you're not quite awake, AdMonsters Editorial Director Gavin Dunaway is here to sound the alarm about the biggest happenings in ad tech.

  6. 10:50 am - 11:10 am

    The Programmatic (R)evolution: Publisher's Guide to Success

    We have a tendency to think of the publishing industry as independent and unique in its digital challenges, however many of those challenges are actually shared with other industries. In this session, learn how automation and optimization technologies developed to help leading e-commerce vendors can be applied to the the digital media space.

  7. 11:10 am - 11:40 am

    Profitable Models for 21st Century Publishers

    Industry veteran Peter Horan has been focused on consulting and investing these days, but he also spends a great deal of time pondering where media fits in a world dominated by platforms. In this special conversation, he’ll ruminate on the revenue models that are working best for contemporary publishers as well as what up-and-coming technology will help them improve their businesses in the near future.

  8. 11:50 am - 12:30 pm

    Breakout Panel 2: Advanced Programmatic

    You got takes on header integrations, PMPs, data targeting, or anything else programmatic? This is the place where you BRING IT.

  9. 11:50 am - 12:30 pm

    Breakout Panel 3: OMS Selection and Migration

    With DSM sunsetting in 2019, are you on the hunt for a new OMS? Choosing a good partner isn't enough—you'll also need to have a plan for migrating!

  10. 11:50 am - 12:30 pm

    Breakout Panel 1: Direct-Sold Ad Ops

    Where the real work gets done! We'll dive into workflow, trafficking and discrepancies, client services, dealing with sales, and much more.

  11. 12:45 pm - 5:00 pm

    Off-Site Activities

    Let's get out of this hotel and enjoy some local treasures! The sponsors join for a variety of fun trips and activities:

    Portland's Culinary Workshop — 12:45 PM
    Hike in Forest Park — 12:45 PM
    Sailing in Portland — 1:00 PM
    Brewery Peddle Tour — 1:15 PM
    Forktown Food Tour — 1:30 PM
    Sunday School: Oregon Wine Class — 1:45 PM
    Gorge Waterfall Tour — 2:00 PM

  12. 6:30 pm - 9:30 pm

    Publisher-Only Dinner

    Enjoy a delicious dinner at a beautiful spot with your publisher pals.

Wednesday, Aug 15

Clear filters
  1. 8:00 am - 9:00 am


  2. 9:00 am - 9:20 am

    AdMonsters Business

    There's a lot going on at AdMonsters—webinars, surveys, meetups, oh my!

  3. 9:30 am - 10:10 am

    Publisher Breakouts Round 1: OTT; Measuring Team and Individual Success; Programmatic Sales Education and Strategy; Data Management Post-GDPR

    OTT; Measuring Team and Individual Success; Programmatic Sales Education and Strategy; Data Management Post-GDPR

  4. 10:10 am - 10:30 am

    Networking Break/Check Out of Hotel

  5. 10:30 am - 11:10 am

    Publisher Breakouts Round 2: Header Bidding vs. S2S; Hiring and Training; International Traffic; Connected TV Inventory

  6. 11:20 am - 12:00 pm

    Publisher Roundtables

    Discuss a variety of topics with your peers:

     1. Hiring and Training
    2. Viewability and IVT
    3. Workflow and Order Management
    4. Account Management/Client Services
    5. Ad Quality and User Experience
    6. Reporting and Reconciliation
    7. Blockchain and Emerging Tech
    8. Data Management and Alliances
    9. Vendor/Partner Management
    10. GDPR and Other Regulations
    11. Social
    12. Branded Content and Creative Studios

  7. 12:00 pm - 12:30 pm

    Report In and Wrap-Up

    Let's shut this mother down with a recap of the breakout sessions and roundtables.


The Nines Hotel

525 SW Morrison St
Portland, OR 97204
(877) 229-9995

*Rooms at the special AdMonsters group rate of $308 inclusive per evening can only be reserved when you register for the AdMonsters Publisher Forum.



Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-10:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00PM
Got adventure? Your brain needs a little break after all this thinking! Enjoy our host city with activities that range from adventurous to cultural to relaxing… and where you’ll make connections that will last long past the adrenaline rush. See Portland Activity choices. 

Sponsored by 

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Who's Attending


Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.


What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.


Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   


IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.


Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.


IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.