Defining the Future of Digital Media

March 4-7, 2018 | Huntington Beach, CA

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

Keynote Speakers

  • Bonnie Kintzer

    President and CEO
  • Frank Simonetti

    CEO and Cofounder


  • Adam Moser

    Vice President, Head of Ad Sales Operations
  • Adam Hua

    Product Innovation and Market Development Leader
  • Amy Cerrito

    Senior Manager, Ad Technology
  • Shailley Singh

    Senior Director
  • Brett Robinson

    Vice President, Ad Operations
  • Patrick McCann

    SVP Research
  • Brandon Seltenrich

    Director, Global Programmatic Product and Tech
  • Masha Kutilova

    Programmatic Operations Manager
  • Jay Glogovsky

    Executive Director, Revenue Analytics and Operations
  • Marina Gu

    Senior Director, Customer Enablement
  • Rob Beeler

    Founder & CEO
  • Dave Marquard

    VP, Publisher and Analytic Products
  • Alex Calic

  • Geoff Wolinetz

    VP, Client Relationships
  • Corey Wong

    Senior Manager of Business Development
    Leaf Group
  • Robby Barnett

    Director, Media Strategy and Investment
  • Gavin Dunaway

    Product Marketing Lead
  • Doug McPherson

    Chief AdMinistrative Officer and General Counsel


No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.

Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

Featured on the agenda:

  • programmatic (including PMPs and header integrations);
  • video issues around measurement and dynamic ad insertion;
  • AI and machine learning;
  • building technology in-house;
  • optimizing branded content campaigns;
  • GDPR and other regulatory issues
  • Ad fraud, malware, and redirects
  • and much more…

Registration for this event includes:

  • 3.5 days of discussion and discourse
  • Keynote addresses from industry visionaries
  • Publisher-led sessions and workshops
  • Small group breakouts/roundtables covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor and publisher Monday dinner
  • Tuesday afternoon off-site activities
  • Publisher-only Tuesday dinner
  • Breakfasts and lunches during the conference

All that for only $1,495!

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.


Hyatt Regency Huntington Beach

21500 Pacific Coast Hwy
Huntington Beach, CA 92648
(714) 698-1234

AdMonsters Room Rate: $295/night, inclusive of all taxes, resort fee, guest wifi.
*Rooms at this special rate must be booked when you book your AdMonsters Publisher Forum registration.

Attending Companies

Join These Publishers and More!

Bloomberg Media
CBS Interactive
Crain Communications
Dotdash Meredith
Everyday Health
Fox Networks Group
NASCAR Digital Media
PGA Tour
The Globe and Mail
New York Times, The
Washington Post, The
Trusted Media Brands
Ziff Davis


Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-9:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00PM
Got adventure? Your brain needs a little break after all this thinking! Enjoy our host city with activities that range from adventurous to cultural to relaxing… and where you’ll make connections that will last long past the adrenaline rush. See Huntington Beach activity choices

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.


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Sunday, Mar 04

Clear filters
  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session


    First time at a Publisher Forum? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.

  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception


    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 9:00 pm

    Opening Reception


    Representatives from sponsoring companies join the party.

Monday, Mar 05

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  1. 8:00 am - 9:00 am



    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    Full Group

    A big hello from emcee Rob Beeler, AdMonsters Chair, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Monday Keynote: Driving Revenue Through a User-First Mindset


    In the past, user experience was not the highest concern for many publisher revenue teams. But as the responsibilities of revenue and ad operations teams has expanded, they’ve had to find a balance between looking out for user concerns alongside satisfying advertiser demands and securing spend—which advances an enlightened view of monetizing digital media. Trusted Media Brands' transformation from a 100-year-old print publication to a multi-platform media company has been centered around and truly driven by user experience. CEO Bonnie Kintzer will dive into how this mindset has enabled the brand to stay relevant and successful, and how diversification into new areas such as experiential is a lucrative path forward for publishers of all stripes.

  4. 10:00 am - 10:30 am

    80 Days to GDPR: Preparing for Compliance and Examining the Regulation's Potential to Impact Digital Advertising

    Sponsor Sessions

    GDPR represents the single most significant regulation in the history of digital advertising. Its impact will be felt by nearly every single participant in the ecosystem. This session will kick off with a presentation by OpenX Chief Administrative Officer and General Counsel Doug McPherson, who will share seven essential steps to GDPR compliance. Industry luminary Rob Beeler will then moderate a discussion on the importance of GDPR readiness and how the regulation is likely to impact the digital advertising industry.

  5. 10:30 am - 11:00 am

    Morning Networking Break


    Grab coffee and snacks and whisper among your peers about that krazy keynote!

  6. 11:00 am - 11:50 am

    Attendee Session 1: You Can Build It!

    Attendee Sessions

    The eternal question: build or buy that piece of ad technology? Before you take out your wallet, take a look at what it takes to build the tech you need. Patrick McCann, VP, Data Science at CafeMedia, explains how publishers can use open-source kits and other DIY tools to create solutions to common problems. He’ll show us introductory, intermediate and advanced cases for improving yield, efficiency, performance and more.

  7. 11:00 am - 11:50 am

    Attendee Session 2: Monetizing Podcasts 101

    Attendee Sessions

    Media companies have recognized that podcasting is an important part of their content mix: Podcasts are inexpensive to produce, and they present opportunities to branch into audio formats (which audiences love). So how do you make any money off of them? Brett Robinson shares knowledge NPR has gained from their extensive podcasting work.

  8. 11:00 am - 11:50 am

    Attendee Session 3: Where Identity Meets Reality

    Attendee Sessions

    Advertising is evolving beyond audience targeting as we had known it, and toward reaching individuals. Identity marketing speaks to the user, and can give the user a greater sense of trust and safety in their browsing environment—before they turn to ad blockers for that same safety. Brandon Seltenrich tells us about the conversations (and technology) publishers need to have with partners along the whole ad supply chain to make identity marketing a reality.

  9. 12:00 pm - 12:20 pm

    Question the Tech

    Sponsor Sessions

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers.

  10. 12:20 pm - 12:40 pm

    Industry Buzz

    Full Group

    If you're not quite awake, AdMonsters Editorial Director Gavin Dunaway is here to sound the alarm about the biggest happenings in ad tech with help from The Media Trust’s Alex Calic. The two will walk through the latest on GDPR, Ads.txt, consolidation, and who would win in a fight: Care Bears or My Little Pony.

  11. 12:40 pm - 1:40 pm



    After a crazy morning of content, we bet you could use a bite!

  12. 1:40 pm - 2:00 pm

    State of Ad Ops

    Full Group

    What's keeping digital revenue professionals up at night? AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway will enlist data gathered from attendees in painting a picture of the current scenario for operations and other publisher monetization specialists. They might make a few jokes too—you were warned...

  13. 2:00 pm - 2:20 pm

    Beeler’s Corner: Let’s Get Practical About AI

    Full Group

    Are you tired of hearing about how AI and machine learning are going to disrupt digital advertising? Perhaps you’d be more excited about supposedly groundbreaking technology if you could actually see some relevant applications, or ways in which you could use AI to make your job easier… say tomorrow? In this conversation with Integral Ad Science’s VP of Product Management Dave Maquard, AdMonsters Chair Rob Beeler will explore AI through a familiar lens—the quest for viewability and the fight against ad fraud.

  14. 2:30 pm - 3:20 pm

    Attendee Session 3: Understanding the Branded Content Value Chain

    Attendee Sessions

    The branded content boom has been a great complement for premium advertising in the wake of display commoditization. Sure, it’s brought new challenges on the operations side, but it also has opened up new opportunities to expand the revenue team’s realm—especially when it comes to social media. CitizenNet’s Adam Hua will explore the intricacies of monetizing and activating branded content campaigns, while detailing how they can open doors on the social front.

  15. 2:30 pm - 3:20 pm

    Attendee Session 1: Reframing the Brand Safety Debate

    Attendee Sessions

    After running quietly in the background for a few years, the brand safety conversation has come roaring back to the headlines and to the forefront of publisher/advertiser relationships. But does “brand safety” mean the same thing to publishers as it does to advertisers? And are brand-safe content environments the only thing we should be discussing when there's more than just a brand's reputation at risk? It's time we look beyond where ads play and address all of the issues of how - viewability, validation, domain, transparency and more. Hulu’s Head of Ad Tech and Platform Operations, Adam Moser, is here to discuss what it will take for publishers to change the conversation around brand safety and how we can begin to solve for the industry’s bigger issue – budget safety.

  16. 2:30 pm - 3:20 pm

    Attendee-Sponsor Session: All Aboard IAB Flex Ads

    Attendee Sessions

    The IAB's Flex Ad portfolio is here! But as the industry at large looks toward getting on board with it, publishers are asking whether advertisers are ready for it, and advertisers are asking whether publishers are ready for it. Shailley Singh, Director, Mobile and Ad Products at the IAB Tech Lab, believes publishers need to make the first move, and he's eager to answer those lingering questions publishers are asking about getting Flex-compliant. He also has insights to share about what other major industry players, mobile and otherwise, are doing to ramp up Flex adoption.

  17. 2:30 pm - 3:20 pm

    Attendee Session 2: The Modern Guide to Ensuring Ad Quality

    Attendee Sessions

    The latest wave of mobile redirects has made clear that publishers have to up their ad quality game—the rules have changed, so the old playbooks no longer apply. CBSi's Amy Cerrito will discuss her team's organization and efforts, including sandboxing and other techniques to improve user experience.

  18. 3:20 pm - 3:40 pm

    Afternoon Networking Break


    Just one more cup of joe to get you through the afternoon!

  19. 3:40 pm - 4:10 pm

    Is Server-Side Header Bidding The Future of Monetization?

    Full Group

    While they had a good ride on the hype train, server-to-server integrations have not completely displaced "traditional" header bidding as predicted. Instead, many publishers are finding hybrid setups advantageous for a variety of reasons. In this intimate panel, we'll chat about setups, challenges, and whether S2S hookups will eventually dominate programmatic.

  20. 4:10 pm - 4:30 pm

    Question the Tech

    Sponsor Sessions

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

  21. 5:30 pm - 7:30 pm

    Attendee-Sponsor Tech Crawl


    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  22. 7:30 pm - 9:30 pm

    Attendee-Sponsor Dinner


    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Mar 06

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  1. 8:00 am - 9:00 am

    Attendee-Sponsor Breakfast


    Sponsoring tech companies join the publishers for breakfast... Maybe after a crazy night?

  2. 9:00 am - 9:10 am


  3. 9:10 am - 10:00 am

    Tuesday Keynote: Connecting With the Youth


    What's the matter with these kids today? Or really, what kind of advertising and/or messaging engages a younger audience? Are there certain formats that appeal to the youth? How can publishers best use social media in these pursuits? Sweety High CEO and Cofounder Frank Simonetti will address these questions as well as hit topics such as content marketing and influencers.

  4. 10:00 am - 10:20 am

    Linear: The Next Frontier

    Sponsor Sessions

    FreeWheel’s Geoff Wolinetz, industry and AdMonsters veteran, will provide a detailed look at the growing impact of linear on what was once a “digital-only” based business. Geoff will provide insight on how evolving consumer viewing trends and the flight to the big screen are having enormous impact on how publishers must approach their advertising management and operations, both today and tomorrow.

  5. 10:20 am - 10:50 am

    Morning Networking Break

  6. 10:50 am - 11:10 am

    Question the Tech

    Sponsor Sessions

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers.

  7. 11:20 am - 12:20 pm

    Breakout Panel 1: Advanced Programmatic


    Header integrations, PMPs, open market—we'll tackle it all.

  8. 11:20 am - 12:20 pm

    Breakout Panel 2: Video Views


    Linear-digital convergence, measurement, viewability—we'll cover it all.

  9. 11:20 am - 12:20 pm

    Breakout Panel 3: Direct-Sold Ad Ops


    Trafficking, order management, client services—we've got you covered.

  10. 12:20 pm - 4:00 pm

    Off-Site Activities


    Hit the streets of Huntington to explore with your peers in these awesome activities!

  11. 7:00 pm - 10:00 pm

    Publisher-Only Dinner


    Prepare to embark on a memorable culinary journey with your new best pals in digital media.

Wednesday, Mar 07

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  1. 8:00 am - 9:00 am


  2. 9:00 am - 9:20 am

    AdMonsters Business

    Full Group

    What's going on at AdMonsters anyway? A deep dive into our latest happenings, including surveys, playbooks, meetups and more.

  3. 9:30 am - 10:10 am

    Breakouts, Round 1: Measuring Lost Opportunities (from GDPR and QA), Linear-to-Digital/CMS-to-OMS Workflow, Managing Verification Vendor Discrepancies, Ad Product Development Best Practices

  4. 10:10 am - 10:30 am

    Break + Check Out of Hotel

  5. 10:30 am - 11:10 am

    Breakouts, Round 2: PMP Best Practices, Measuring Branded Content With Your DMP, User-Friendly Mobile App Monetization

  6. 11:20 am - 12:00 pm

    Attendee Roundtables

    Full Group

    1. Hiring and Retention
    2. Training
    3. Workflow and Order Management
    4. Account Management/Client Services
    5. User Experience and Site Performance
    6. Reconciliation and Finance
    7. Reporting and Analytics
    8. Data Management and Alliances
    9. Vendor/Partner Management
    10. TAG, Coalition for Better Ads, and Other Industry Initiatives
    11. Social
    12. Working With Other Departments

  7. 12:00 pm - 12:30 pm

    Report In and Wrap-Up

    Full Group


Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.


What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Full agenda coming soon!

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   


IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.


Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.



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