Defining the Future of Digital Media

March 4th-March 7th, 2018 | Huntington Beach, CA

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

Keynote Speakers

  • Bonnie Kintzer

    President and CEO
  • Frank Simonetti

    CEO and Cofounder

About

No other conference comes close to offering the community, exchange of ideas and learning opportunities of the AdMonsters Publisher Forum [drop the mic].

  • Connect with your peers to advance the digital media industry.
  • Delve into the latest topics focused on maximizing revenue.
  • Experience a unique event with an agenda you help set.
  • Interact with technology service providers and see their solutions in action.
  • Take away actionable insights for your company, your department and yourself.
  • Don’t take our word for it. Over 98% of attendees leave with tangible learnings that they can apply in their job:

“Best event in our space. All Ad Ops people should attend, it is actionable and the only place where you can interact with your people for hours on end.”

“This is a great experience to meet other people in your same industry who are going through similar issues. It is an opportunity to learn about new solutions as well as contribute to the community.”

“It’s the one place to go and collaborate with other publishers. The learning environment is invaluable.”

“AdMonsters Publisher Forums is the place where your career takes off.”

Stay tuned for the full agenda!

Registration for this event is now only $1,495 and includes:

  • 3.5 day of discussion and discourse
  • Keynote addresses from industry visionaries
  • Attendee-led sessions and workshops
  • Small group breakouts covering a wide variety of ad op current topics
  • Sunday evening cocktail reception and dinner
  • Monday evening Tech Crawl networking reception
  • Sponsor & attendee Monday dinner
  • Tuesday afternoon off-site activities
  • Attendee-only Tuesday dinner
  • Breakfasts and lunches during the conference

Location

Hyatt Regency Huntington Beach

21500 Pacific Coast Hwy
Huntington Beach, CA 92648
(714) 698-1234

AdMonsters Room Rate: $295/night, inclusive of all taxes, resort fee, guest wifi.
*Rooms at this special rate must be booked when you book your AdMonsters Publisher Forum registration.

Networking

Our networking events are where Publisher Forums go from conference to full-scale event experience: 

Opening Reception for Attendees | Sunday – 6:00-7:00 PM
Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

Opening Night Reception | Sunday – 7:00-9:00PM
Meet. Mingle. Kick of the Publisher Forum with your fellow Ad Ops brethren.

Attendee-Sponsor Tech Crawl | Monday – 5:30-7:30 PM
This unique event is where the rubber meets the road. Speak with tech providers in a casual setting about your specific challenges, get personalized attention and real-world solutions. Drinks and snacks provided.

Attendee-Sponsor Dinner | Monday – 7:30 – 10:00PM
A gourmet meal enjoyed by attendees and sponsors, accompanied by music and… surprises? Always one of the highlights of Publisher Forum!

Off-Site Activities | Tuesday – 1:00 – 4:00PM
Got adventure? Your brain needs a little break after all this thinking! Enjoy our host city with activities that range from adventurous to cultural to relaxing… and where you’ll make connections that will last long past the adrenaline rush. See Huntington Beach activity choices

Publisher Dinner | Tuesday 7:00 – 10:00 PM
Look forward to an unforgettable meal to top off a memorable day. AdMonsters has found a gorgeous local spot for attendees to enjoy first-class food and beverage, as well as the good company of your ad ops peers.

Agenda

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Sunday, Mar 04

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  1. 5:30 pm - 6:00 pm

    New Monsters Welcome Session

    Activities

    First time at a Publisher Forum? Come down and hear what the next few days are about—and you'll get to meet rookies like yourself.

  2. 6:00 pm - 7:00 pm

    Welcome Networking Reception

    Activities

    Meet your fellow attendees over drinks and snacks! Participants will be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  3. 7:00 pm - 9:00 pm

    Opening Reception

    Meal

    Representatives from sponsoring companies join the party.

Monday, Mar 05

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  1. 8:00 am - 9:00 am

    Breakfast

    Meal

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  2. 9:00 am - 9:20 am

    PubForum Kickoff

    Full Group

    A big hello from emcee Rob Beeler, AdMonsters Chair, who will share the house rules, introduce the AdMonsters team and give an overview of the next few days.

  3. 9:20 am - 10:00 am

    Monday Keynote: Driving Revenue Through a User-First Mindset

    Keynotes

    In the past, user experience was not the highest concern for many publisher revenue teams. Their UX worries tended to center around malware prevention, which is no simple task. However, as the responsibilities of revenue and ad operations teams has expanded, they’ve had to find a balance between looking out for user concerns alongside satisfying advertiser demands and securing spend. Trusted Media Brands cautious approach toward adopting ad tech and media monetization strategies actually always centered on users first—CEO Bonnie Kintzer will detail the many facets of this concept and illustrate how publishers can keep their users top of mind as digital media monetization continues to mature.

  4. 10:00 am - 10:20 am

    Presenting Sponsor Session on Header Integrations

    Sponsor Sessions
  5. 10:20 am - 10:50 am

    Morning Networking Break

    Break

    Grab coffee and snacks and whisper among your peers about that krazy keynote!

  6. 10:50 am - 11:40 am

    Attendee Session 3: Leveraging Ad Data for Marketing and Vice Versa

    Attendee Sessions

    The revenue and marketing teams should be working side-by-side to make the most out of a publisher's very valuable data. Here's a template for aligning these efforts. 

  7. 10:50 am - 11:40 am

    Attendee Session 2: Give Your Workflow the Refresh It Deserves

    Attendee Sessions

    Times have channged, roles have changed, tech has changed, but has your workflow? We'll examine how to incorporate all those updated tools and processes into a comprehensive system.

  8. 10:50 am - 11:40 am

    Attendee Session 1: You Can Build It!

    Attendee Sessions

    The eternal question: build or buy that piece of ad technology? Before you take out your wallet, take a look at what it takes to build the tech you need. Patrick McCann, VP, Data Science at CafeMedia, explains how publishers can use open-source kits and other DIY tools to create solutions to common problems. He’ll show us introductory, intermediate and advanced cases for improving yield, efficiency, performance and more.

  9. 11:50 am - 12:10 pm

    Pressing Questions With Premium Sponsors

    Sponsor Sessions

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers.

  10. 12:10 pm - 12:30 pm

    Presenting Sponsor on Video Distribution and Monetization

    Sponsor Sessions
  11. 12:30 pm - 1:30 pm

    Lunch

    Meal

    After a crazy morning of content, we bet you could use a bite!

  12. 1:30 pm - 1:50 pm

    State of Ad Ops

    Full Group

    What's keeping digital revenue professionals up at night? AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway will enlist data gathered from attendees in painting a picture of the current scenario for operations and other publisher monetization specialists. They might make a few jokes too—you were warned...

  13. 1:50 pm - 2:10 pm

    Fireside Chat With Rob Beeler

    Full Group

    AdMonsters Chair Rob Beeler takes on an ad tech executive mano-a-mano to discuss what's driving the industry forward... and what's blocking its path.

  14. 2:10 pm - 2:30 pm

    Presenting Sponsor on Data Integration

    Sponsor Sessions
  15. 2:40 pm - 3:30 pm

    Attendee Session 1: Working With the Formats Team

    Attendee Sessions

    Publishers are building advertiser creative more than ever—how do you effective manage the integration of new units and formats?

  16. 2:40 pm - 3:30 pm

    Attendee Session 3: Cross-Platform Video

    Attendee Sessions

    Advertisers want video anywhere and everywhere—how do you best manage cross-platform campaigns and get positive results?

  17. 2:40 pm - 3:30 pm

    Attendee-Sponsor Session: All Aboard IAB Flex Ads

    Attendee Sessions

    The IAB's Flex Ad portfolio is here! But as the industry at large looks toward getting on board with it, publishers are asking whether advertisers are ready for it, and advertisers are asking whether publishers are ready for it. Shailley Singh, Director, Mobile and Ad Products at the IAB Tech Lab, believes publishers need to make the first move, and he's eager to answer those lingering questions publishers are asking about getting Flex-compliant. He also has insights to share about what other major industry players, mobile and otherwise, are doing to ramp up Flex adoption.

  18. 2:40 pm - 3:30 pm

    Attendee Session 2: Header Bidding or S2S or both?

    Attendee Sessions

    Do you have to choose? Can you have it all? And if you do, how do you optimize revenue?

  19. 3:30 pm - 3:50 pm

    Afternoon Networking Break

    Break

    Just one more cup of joe to get you through the afternoon!

  20. 3:50 pm - 4:20 pm

    Publisher Panel

    Full Group

    A group of revenue specialists discuss taking on ad tech's biggest challenges while detailing what they're most excited about... And what they're dreading.

  21. 4:10 pm - 4:30 pm

    Pressing Questions With Premium Sponsors

    Sponsor Sessions

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway brief get the industry lowdown during these brief interviews with sponsoring tech providers.

  22. 5:30 pm - 7:30 pm

    Attendee-Sponsor Tech Crawl

    Activities

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during the Attendee-Sponsor Dinner.

  23. 7:30 pm - 9:30 pm

    Attendee-Sponsor Dinner

    Meal

    A gourmet meal enjoyed by attendees and sponsoring tech provider together, accompanied by music and... surprises?

Tuesday, Mar 06

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  1. 8:00 am - 9:00 am

    Attendee-Sponsor Breakfast

    Meal

    Sponsoring tech companies join the publishers for breakfast... Maybe after a crazy night?

  2. 9:00 am - 9:50 am

    Tuesday Keynote: Connecting With the Youth

    Keynotes

    What's the matter with these kids today? Or really, what kind of advertising and/or messaging engages a younger audience? Are there certain formats that appeal to the youth? How can publishers best use social media in these pursuits? Sweety High CEO and Cofounder Frank Simonetti will adress these questions as well as hit topics such as content marketing and influencers.

  3. 9:50 am - 10:10 am

    Presenting Sponsor on Regulatory Issues Like GDPR

    Sponsor Sessions
  4. 10:10 am - 10:30 am

    Pressing Questions With Premium Sponsors

    Sponsor Sessions

    AdMonsters Chair Rob Beeler and Editorial Director Gavin Dunaway get the industry lowdown during these brief interviews with sponsoring tech providers.

  5. 10:30 am - 10:50 am

    Morning Networking Break

    Break
  6. 10:50 am - 11:40 pm

    Breakout Round 1: Supporting/Optimizing Sponsored Content

    Breakouts
  7. 10:50 am - 11:40 pm

    Breakout Round 1: Video Measurement—Meeting Demos

    Breakouts
  8. 10:50 am - 11:40 pm

    Breakout Round 1: Supporting/Optimizing Sponsored Content

    Breakouts
  9. 10:50 am - 11:40 pm

    Breakout Round 1: TAG, Coalition for Better Ads, and Other Industry Initiatives

    Breakouts
  10. 11:50 am - 12:10 pm

    Industry Buzz

    Full Group

    If you're not quite awake, AdMonsters Editorial Director Gavin Dunaway is here to sound the alarm about the biggest happenings in ad tech—from artificial intelligence to video creative to the resurgence of mustaches.

  11. 12:10 pm - 12:30 pm

    Presenting Sponsor on Workflow and Reporting

    Sponsor Sessions
  12. 12:30 pm - 4:00 pm

    Off-Site Activities

    Activities

    Hit the streets of Huntington to explore with your peers in these awesome activities!

  13. 7:00 pm - 10:00 pm

    Publisher-Only Dinner

    Meal

    Prepare to embark on a memorable culinary journey with your new best pals in digital media.

Wednesday, Mar 07

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  1. 8:00 am - 9:00 am

    Breakfast

    Meal
  2. 9:00 am - 9:20 am

    AdMonsters Business

    Full Group

    What's going on at AdMonsters anyway? A deep dive into our latest happenings, including surveys, playbooks, meetups and more.

  3. 9:20 am - 10:10 am

    Breakout Round 2: Viewability and IVT

    Breakouts
  4. 9:20 am - 10:10 am

    Breakout Round 2: Header Business

    Breakouts
  5. 9:20 am - 10:00 am

    Breakout Round 2: Platform Publishing

    Breakouts
  6. 10:10 am - 10:30 am

    Break + Check Out of Hotel

    Break
  7. 10:30 am - 11:20 am

    Breakout Round 3: PMPs and Programmatic Guaranteed

    Breakouts
  8. 10:30 am - 11:20 am

    Breakout Round 3: Outsourcing

    Breakouts
  9. 10:30 am - 11:20 am

    Breakout Round 3: 2nd Party Data

    Breakouts
  10. 11:30 am - 12:10 pm

    Attendee Roundtables

    Full Group

    1. Hiring and Retention
    2. Training
    3. Workflow and Order Management
    4. Account Management/Client Services
    5. User Experience and Site Performance
    6. Reconciliation and Finance
    7. Reporting and Analytics
    8. Data Management and Alliances
    9. Vendor/Partner Management
    10. TAG, Coalition for Better Ads, and Other Industry Initiatives
    11. Social
    12. Working With Other Departments

  11. 12:10 pm - 12:30 pm

    Report In and Wrap-Up

    Full Group

FAQ

Who attends Publisher Forum?

AdMonsters Publisher Forums are designed specifically for digital strategists and operations and technology leaders at online publishers, content creators and mobile application developers. AdMonsters reviews and approves each individual participant to ensure a conversation amongst a community of senior peers in digital media.

 

What should I expect at the Publisher Forum?

Most sessions are open to attendees only, except for Sponsor Workshops, Panels, and Networking Sessions.
The Publisher Forum conference takes place over three days, beginning with a cocktail reception and dinner on Sunday evening and ending at 5 PM Wednesday. The agenda includes:

  • 2-3 keynotes by industry visionaries
  • Sessions led by ad ops leaders who are also part of the AdMonsters community
  • Breakouts covering a wide variety of focused and ad-ops relevant topics

The 30-60 minute attendee sessions include presentations, round-table discussions and case studies on a wide variety of relevant topics such as: ad serving technology, inventory management, organizational structure, business process automation, ad operations policies, rich/streaming media and more.

Full agenda coming soon!

Why should I register early?

Two reasons:

  • The price for Publisher Forums goes up as we get closer to the event date
  • We always sell out since we limit the number of attendees to keep the conversations open and flowing   

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn your 8 credits towards your IAB Digital Ad Operations Recertification.

 

Cancellation Policy

All conference fees are non-refundable. Substitutions will be accepted.  Non-payment or non-attendance due to natural disaster or any other reason does not constitute cancellation or refund. If for any reason Access Intelligence/AdMonsters decided to cancel or postpone this event, Access Intelligence/AdMonsters is not responsible for covering airfare, hotel or other travel costs incurred by the attendees. No hotel cancellations available within 30 days of event. Note: All payments must be received before entering the event.

 

IAB Digital Ad Operations Recertification

Attending the full Publisher Forum can earn you 8 credits towards your IAB Digital Ad Operations Recertification.