Are you a Sell Side Summit rookie? Do you have any idea what you've gotten yourself into? Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns and our event speakers.

Meet your fellow attendees in this fun and friendly session that sets the stage for the rest of the event! Grab a drink as we break you up into small workgroups and complete a (fun, we swear!) tech-focused icebreaker activity that will inform the agenda and discussion over the coming days.

We kick off Sell Side Summit with a good, old-fashioned party! All attendees come together to eat, drink, and get to know each other.

Come enjoy a hearty breakfast to fuel your mind for a day of learning ahead!

A big welcome from AdMonsters Content Director Lynne d Johnson and our Sell Side Summit host, Albert Thompson, who will share the house rules, introduce the AdMonsters team, and provide an overview of the next few days.

PRESENTATION: Buyers are doubling down on data, demanding cleaner supply paths, and pushing for transparency—all in pursuit of performance. Sellers who can’t speak that language risk being left off the plan. From leveraging clean rooms to ditching the RFP, this keynote gives you a behind-the-scenes look at how buyers are reshaping media investment—and how you can adapt fast to win more deals.

COLLABORATIVE ACTIVITY: After the keynote, get hands-on. Join small group discussions to surface your biggest buyer alignment challenges and co-develop solutions with your peers. From navigating data-sharing demands to rethinking how you prove performance, this interactive session will arm you with ideas you can take back and test.

Want to know what’s keeping media buyers up at night—and what’s getting them to sign on the dotted line? We’ve got the answers. This session dives into the freshly minted results of AdMonsters’ Buyer Barometer survey, giving you the inside scoop on what buyers expect from their sell-side partners, where transparency gaps are still causing friction, and which programmatic moves are making (or breaking) deals in 2025. If you’re looking to level up your buyer relationships, this is the playbook you need.

The ad industry is under mounting pressure to prove its sustainability commitments—and Tripadvisor is turning that challenge into an opportunity. Christine Maguire, VP of Global Advertising Revenue at Tripadvisor, will explore how automation, first-party data, and sustainability are converging to reshape programmatic advertising. She’ll explain how Tripadvisor’s Ad Express self-service platform enables brands to run high-performance campaigns while directly funding real-world environmental initiatives- reforestation, plastic removal, and wildlife protection—with verifiable impact. Plus, learn how AI-powered programmatic efficiency is reducing waste and how first-party data is making audience targeting smarter than ever.

AI is rewriting the playbook for the advertising ecosystem, transforming targeting, personalization, and campaign efficiency. In this session, we’ll uncover how publishers harness AI to streamline workflows, boost engagement, and supercharge ad operations. But the path to success isn’t without its hurdles—regulatory challenges, ethical dilemmas, and the rising cost of AI adoption can trip up even the savviest players. Join us for an inside look at how publishers leverage AI to optimize ad strategies, drive revenue, and stay ahead of the curve.

Join this dynamic town hall session designed for ad ops and rev ops professionals. Bring your biggest audience development challenges to the table for a group discussion on innovative solutions to turn your strategies around. We'll focus on overcoming current obstacles to amplify your audience strategies for success in the evolving digital media landscape.

GROUP ENGAGEMENT ACTIVITY: You will be given a framework to help guide your small group discussions during our problem-solving workshops taking place after this session. The framework will help you and your fellow participants work together to gain a deeper understanding of today's trends, allow you to challenge assumptions, and uncover blind spots to help you foster a long-term strategy.

Engage in dynamic small group discussions to learn from the collective wisdom of your peers. This is your opportunity to discover new audience strategies, to learn how to boost your career journey, and make improvements with other challenges you encounter every day from your peers who are working through the same experiences. These workshops are designed by our attendees for our attendees to learn from one another.

This is the time to report in about all of your newly discovered strategies to make your life easier when you return to work. Share with everyone so we can all reap the benefits of your discoveries and hear from your peers and their discoveries as well!

In this unique and fun format for tech discovery, you'll have the opportunity to do a "Tech Crawl" to investigate new technologies from our sponsoring tech providers where you'll learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Check-in with each tech provider you visit, and attendees that meet our magic number will be eligible for a serious prize ($$$) given out during dinner.

A beautiful meal enjoyed by publishers and partners together, accompanied by music, prizes, and surprises! You're guaranteed to walk away with 10 new meaningful connections after the AdMonsters Big Dinner.

Soak in the warm Florida air while you drink your coffee and chat with new friends.

Is curation the silver bullet for publisher revenue—or just another layer of complexity? In this fiery face-off, two revenue generators square off to unpack the promise and pitfalls of curation. One is fully committed to the model, and the other raises eyebrows over transparency and control. This session will dig into the mechanics of curation, what’s working, and what still needs fixing. Expect candid takes, hard-hitting insights, and a few surprise revelations.

As paywalls become the norm, The Guardian US stands out by championing free access to quality journalism. Join David Strauss, Vice President of Revenue Operations and Strategy, as he shares how the organization thrives without gating content. Strauss will delve into The Guardian’s innovative revenue strategies, including leveraging pure auction systems, prioritizing PMP growth, and delivering high-quality ads to balance revenue and user experience. Learn how trust, loyal readership, and first-party data reshape advertising success while maintaining journalistic integrity.

The FAST boom isn’t slowing down—viewers are flocking to free, high-quality content, and advertisers are taking notice. But with audiences bouncing between platforms and devices, measurement remains a moving target. How can publishers and advertisers keep up? This session unpacks the explosive rise of FAST, its disruption of traditional TV and streaming, and the industry’s ongoing efforts to build smarter measurement solutions. Industry leaders will break down the latest innovations in attribution, data collaboration, and audience insights—helping you turn complexity into opportunity.

Building on the morning’s momentum, you’ll join your peers in focused interest areas for deeper dives into the topics that matter most to you. Expect actionable takeaways and fresh inspiration tailored to your needs. The best part? You shape the conversation! Our pre-event survey lets you choose the subjects you want to explore, ensuring every conversation delivers value just for you. Topics include:

• Leadership & Team Management in Ad Tech
• AI & Machine Learning in Advertising
• Emerging Ad Tech Trends & Opportunities
• Data Privacy & Compliance in Modern Advertising
• Ad Quality & Brand Safety Innovations

Your brain needs a little break after all this thinking! Attendees get to select from a variety of local experiences while making new connections. Pick an activity that sparks joy, from active adventures in the Fort Lauderdale landscape to relaxing poolside with great people; there is something for you! See the full activity description here. 

• Evergladed Airboat Tour
• Great Southern Loop E-Bike Tour
• AdMonsters Pool Party

Don't miss Monsters Night Out, where we excite and delight attendees with a private party that is not your father’s stuffy conference wrap-up party. Our private Tuesday party is always full of fun and surprises! This time we are headed to Howl at the Moon for live music and fun!