Sunday – August 6, 2023

    5:30pm – 6:00pm 30 mins
  • New Monsters Survival Guide

    5:30pm – 6:00pm

    Are you a Publisher Forum rookie? Do you have any idea what you've gotten yourself into? You're about to have three very intense days! Come down and get the prep you need to conquer the conference... And meet some fellow greenhorns.

  • 6:00pm – 7:00pm 1 Hr
  • Publishers Welcome! A Workgroup Networking Reception

    6:00pm – 7:00pm

    Meet your fellow attendees in this fun and friendly session that sets the stage for the next 3 days! Participants will grab drinks, and then be broken up into groups and asked to complete a (fun, we swear!) activity that will inform the agenda and discussion over the coming days.

  • 7:00pm – 9:00pm 2 Hrs
  • Publisher Forum Welcome Dinner

    7:00pm – 9:00pm

    We kick off Publisher Forum with a party! All attendees come together to eat, drink, and get to know each other underneath the palm trees! 


Monday – August 7, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  • 9:00am – 9:15am 15 mins
  • Welcome to Publisher Forum

    9:00am – 9:15am

    A big welcome from AdMonsters Content Director Lynne d Johnson. She will share the house rules, introduce the AdMonsters team, and give an overview of the next few days.

  • 9:15am – 9:50am 35 mins
  • Keynote - Publishers Take the Wheel: Effective Audience Targeting in a Cookieless World

    Audience Targeting
    9:15am – 9:50am

    As with all major transitions in digital media, new opportunities are opening up for publishers to lead the way in a cookieless world. A large part of targeting data will disappear right along with third-party cookies – but not for publishers. Intent data will be one of the leading ways to target audiences, and resourceful publishers are leveraging theirs to help advertisers create exceptional experiences across all touchpoints to influence and engage audiences. Join Dr. Jonathan Roberts, Chief Innovation Officer at Dotdash Meredith to uncover how smart publishers can make intent-based ad targeting at scale a reality.

    • Dr. Jon Roberts

      Dr. Jon Roberts

      Chief Innovation Officer // Dotdash Meredith
  • 9:50am – 10:10am 20 mins
  • Protect Your Revenue: A Publisher’s Guide to Winning the War Against Click Fraud and Setup Violations

    9:50am – 10:10am

    Want to learn more about the critical issues plaguing the digital advertising industry? Fraudulent schemes have cost publishers and advertisers enormous amounts of money. This loss of revenue isn’t simply the cost of doing business in our industry and can be prevented. Julio Monzon, President & COO, MonetizeMore, will explain the evolving nature of these issues (such as ad click protection, invalid traffic and ad setup policy violations), why publishers need protection (not just on the advertiser side), and walk you through lessons learned after experiencing deep pain with his own business.

    • Julio Monzon

      Julio Monzon

      President & COO // MonetizeMore
  • 10:10am – 10:30am 20 mins
  • Morning Networking Break

    10:10am – 10:30am

    Grab some coffee and snacks—Publisher Sessions are coming up fast!

  • 10:30am – 11:15am 45 mins
  • How Publishers Are Leading the Way on Scope3 Emissions

    10:30am – 11:15am

    The path from buyer to seller is flooded with myriad intermediaries clogging up the ad tech pipes and driving CO2 emissions sky high. Engage in a captivating discussion as we explore how publishers can drive positive change and make a lasting impact on the environment. Walk away armed with practical strategies and actionable insights tailored to the sustainability challenges facing publishers today. Join the movement towards a greener future.

    • Chao Liao

      Chao Liao

      Advisor //
  • Navigating Self-Sovereign Identity: Implications for Publishers in Ad Tech

    10:30am – 11:15am

    This session explores the impact of self-sovereign identity (SSI) on publishers within the ad tech industry. It will delve into the core principles of SSI and its profound implications for publishers, shedding light on the opportunities and challenges that arise in pursuing user-centric advertising. Through real-world examples and expert analysis, attendees will gain valuable insights into adapting data collection practices, navigating privacy regulations, and leveraging SSI to enhance personalized advertising experiences while fostering user trust and consent.

    • George Stella

      George Stella

      Co-founder & CEO, BIGtoken / Co-founder, Data Privacy Protocol Alliance // BIGtoken
  • CTV Measurement: Are We There Yet?

    10:30am – 11:15am

    Explore the significance of CTV measurement inside and out. Learn from industry experts about contextual versus 3rd-party data, hear the latest perspectives on video data platforms, and hone in on the exciting trend of buy-side and sell-side technologies converging, fostering greater collaboration and efficiency. We’ll dive into attention measurement as it proves to be a true cross-media standard, enabling a fair assessment of each channel’s real value. Don’t miss out on this discussion.

    • Alia J. Daniels

      Alia J. Daniels

      Co-Founder & COO // Revry
    • Kristin Eardley

      Kristin Eardley

      Programmatic Account Director // Tastemade
    • Josh Sharma

      Josh Sharma

      Vice President, Ad Partnerships // Allen Media Group
    • Katya Shkolnik

      Katya Shkolnik

      Head of Partnerships // Future Today
  • 11:25am – 11:55am 30 mins
  • Preparing Today for Tomorrow's Identity Challenges and Opportunities

    11:25am – 11:55am

    We often talk about the end of third-party cookies as if it may not happen but the truth is, cookies have already been out of use on most non-Chrome browsers for some time. Learn from our panel of experts about when and how they began mapping alternative identity solutions, if they’ve been successful, the KPIs used to deem a solution successful and what identity strategy they will be leaning into the most for the remainder of 2023 and into 2024.

    • Kevin Antoine

      Kevin Antoine

      Dream Team: Head of Programmatic // Graham Media Group
    • Vanessa Eng

      Vanessa Eng

      VP Programmatic Revenue Strategy & Operations // Enthusiast Gaming
    • Sara	Tady

      Sara Tady

      VP of Marketplace Activation // Magnite
  • 11:55am – 12:15pm 20 mins
  • Question The Tech

    Tech Discovery
    11:55am – 12:15pm

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

  • 12:15pm – 1:30pm 1 Hr, 15 mins
  • Lunch

    12:15pm – 1:30pm

    After a crazy morning of content, we bet you could use a bite!

  • 1:30pm – 1:45pm 15 mins
  • #OPS POV

    1:30pm – 1:45pm

    How can AdMonsters better serve the revenue community? We seek feedback!

    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
    • Yakira Young

      Yakira Young

      Content Manager // AdMonsters
  • 1:45pm – 2:15pm 30 mins
  • Diversity, Equity, and Inclusion as a Business Driver and Differentiator

    1:45pm – 2:15pm

    In today's rapidly evolving business landscape, publishers recognize the crucial role of diversity, equity, and inclusion (DEI) in driving success and differentiation. This session delves into the transformative power of embracing diverse voices and audiences within the workplace and when connecting with consumers. The discussion will examine how cultivating a diverse and inclusive workforce fosters innovation, creativity, and problem-solving. We will uncover the direct link between diversity, business performance, and sustainable growth using real-world case studies.

    • Lisa Mae	Brunson

      Lisa Mae Brunson

      Founder & Chief Visionary // Wonder Women Tech
    • Alex Haluska

      Alex Haluska

      Senior Director, Revenue Operations // My Code Media
    • Sheila Marmon

      Sheila Marmon

      Founder & CEO // Mirror Digital
  • 2:15pm – 2:35pm 20 mins
  • Show Me the Money: How To Regain Addressability in Safari & Cookieless Environments

    2:15pm – 2:35pm

    The phaseout of 3rd party Cookies from Safari in 2021 and Chrome in 2024 is forcing a once-in-a-generation industry transformation. Yet publishers have unique content and audience assets that offer outstanding opportunities for monetization. This session will discuss how Intent IQ's Distributed Identity Technology brings about a unique approach that can currently raise publishers' cookieless ad revenues by up to 500%, while future-proofing their ad tech stack.

    • Tamir Shub

      Tamir Shub

      VP of Business Development // Intent IQ
    Intent IQ
  • 2:45pm – 3:30pm 45 mins
  • Navigating Multi-Platform Madness: Unleashing Revenue Opportunities Within Complex Mobile Strategies

    2:45pm – 3:30pm

    The multi-platform madness of the mobile ecosystem is nerve-wracking.Your mobile apps and users are not the same, and if you only see iOS/Android as one big targeting pool, you're missing out. Tap into this conversation to better understand your revenue opportunities and master operational excellence in a time of complex mobile strategies. For instance, you should be thinking about the basic differences between Android and iOS, like privacy, AdIDS, SDK integrations, and the long pipeline of Android. And, when understanding your particular audience, publishers must run experiments, ask developers many questions, and think about the impact of their App store reviews. Come learn the ropes!

    • Joey Stern

      Joey Stern

      Ad Systems Manager // TuneIn
    • Lizzie Tholen

      Lizzie Tholen

      Sr. Manager, Ad Operations // TuneIn
  • Empowering Ad Ops with ChatGPT: Revolutionizing Day-to-Day Tasks

    2:45pm – 3:30pm

    Join us in this engaging presentation as we explore how ChatGPT, an advanced AI language model, can revolutionize ad ops and make a real impact in your daily tasks. Whether you're a beginner or an experienced user, this session is designed for you. Jared Collett, Sr. Director of Ad Operations at Major League Fishing, will guide you through the powerful applications of ChatGPT. Learn how to effortlessly generate personalized email responses, suggest ad products, craft compelling value proposals, create HTML templates, fix ad delivery issues with JavaScript code, and so much more. Get ready to unlock the transformative potential of ChatGPT and discover how it can streamline your ad ops workflows, enhance efficiency, and drive better outcomes. Don't miss out on this opportunity to harness the power of ChatGPT and take your ad ops to new heights.

    • Jared Collett

      Jared Collett

      Sr. Director of Ad Operations & Analytics // Major League Fishing
  • How to Grow Your PMP/PD Revenues in 2023 and Beyond

    2:45pm – 3:30pm

    Slower growth in ad spend is on every publisher’s mind as we inch closer to Q4. In this session, we’ll dive into the strategies and considerations to drive PMP and PD revenue growth in 2023 and beyond. Together, we’ll explore how to optimize your ad tech stack and select the best tools and platform partners to start your journey to exponential growth. We’ll also discuss how effective audience targeting and curation fuel your PMP and PD growth, as well as how to stand out in a crowded marketplace by developing compelling offerings to unlock new revenue. Finally, we’ll learn the importance of crafting a strong sales narrative and strategy to go to market with to attract discerning buyers. Come prepared to share your challenges and learnings, as we explore these crucial factors together while unveiling a roadmap to accelerate your revenue growth.

    • Emily Palmer

      Emily Palmer

      Digital Media & Ad Tech Consultant // Emily Ad Woman
  • 3:30pm – 4:00pm 30 mins
  • Afternoon Networking Break

    3:30pm – 4:00pm

    Get your caffeine boost because there's still more great stuff ahead!

  • 4:00pm – 4:25pm 25 mins
  • AI-Driven Advertising Optimization: Maximizing Revenue through Personalized Recommendations

    4:00pm – 4:25pm

    We are in a post-generative AI world, and if you aren't using this tech to enhance your capabilities, what are you doing? AI algorithms have revolutionized how user data and behavior are analyzed, empowering businesses to gain deep insights into readers' preferences. By leveraging this understanding, AI can provide tailored content suggestions, elevating user engagement to new heights. This session will explore the potential impact of AI-driven advertising on revenue generation, as increased user engagement can lead to higher page views, ad impressions, and conversion rates. Attendees will gain valuable insights into the mechanics of AI-powered advertising optimization and its potential to transform the advertising landscape, fostering more effective and lucrative revenue streams.

    • Myles Younger

      Myles Younger

      Head of Innovation & Insights // U of Digital
  • 4:25pm – 5:00pm 35 mins
  • Keynote - Lessons From the Trenches - 25 Years As A Publisher Navigating Ad Tech

    Ad Tech Strategies
    4:25pm – 5:00pm

    Greg Watkins and his partner, Chuck Creekmur, have spent 25 years building into a valuable source of hip-hop news and information and one of the largest online hip-hop communities for over five million monthly visitors. From advertising partnerships with Vibe and Complex Networks, I-One, and Maven (The Arena Group), and many more, there have been many trials in finding the right path for securing the ad spend the publisher and their community deserves. In this session, Watkins will discuss what it takes to survive and thrive as an independent publisher for over two decades by finding the best partners, building out the right ad tech stack, and optimizing the supply path, as well as the many other ad tech strategies he’s learned along the way. 

    • Grouchy Greg Watkins

      Grouchy Greg Watkins

      Founder //
  • 5:00pm – 5:05pm 5 mins
  • Day One Wrap Up

    5:00pm – 5:05pm

    Admonsters content director, Lynne d Johnson, will summarize the day and hype you up for all of the fun evening plans.

  • 5:30pm – 7:30pm 2 Hrs
  • Tech Crawl Happy Hour

    Tech Discovery
    5:30pm – 7:30pm

    In this unique format for getting to know the tech providers sponsoring the Publisher Forum, attendees have the opportunity to do a tech crawl to investigate new technologies, learn a bit about how each company is changing the digital advertising industry. (Of course, there will be drinks and snacks to liven up the conversation.) Sponsoring companies will give attendees markers, and those that grab enough will be eligible for a serious prize given out during dinner.

  • 7:30pm – 10:00pm 2 Hrs, 30 mins
  • The Big Dinner

    7:30pm – 10:00pm

    A beautiful meal enjoyed by publishers and sponsors together, accompanied by music and prizes, and surprises! 

Tuesday – August 8, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Best get a big helping of this scrumptious breakfast because you've got a long day ahead!

  • 9:00am – 9:05am 5 mins
  • Welcome Back

    9:00am – 9:05am

    A big hello from AdMonsters publisher, Bill Amstutz, who will give an overview of Day 2.

  • 9:05am – 9:45am 40 mins
  • Keynote - Growing Your Career Through the RevOps Ranks

    Career Growth
    9:05am – 9:45am

    No one graduates from college with a degree in advertising or revenue operations. Learning comes from being in the trenches, trafficking and optimizing campaigns, constantly updating your tech stack and setup, troubleshooting issues, pulling and analyzing reports, and partnering with sales, product, and client services. It’s an on-the-job field where relationships matter, and learning from your peers and mentors goes a long way to being successful at what you do. 

    What You'll Learn:

    • How to gracefully move upward through the ranks to leadership
    • Finding (and giving!) mentorship
    • Mistakes they’ve made along the way and how you can avoid them
    • How mistakes can actually guide you towards success
    • Brooke Edwards-Plant

      Brooke Edwards-Plant

      VP Global Ad Ops & Revenue Platforms // Condé Nast
    • Rachael Savage

      Rachael Savage

      Senior Vice President, Ad Revenue Operations // Hearst
  • 9:45am – 10:05am 20 mins
  • Publisher Career Development Town Hall

    9:45am – 10:05am

    We all know that the skills needed to be a rev ops pro are wide-ranging. It is the ideal career to get your start in digital media and digital advertising. Plus, with the job requiring a broad range of skills, it provides a lot of options for career advancement. But like everything else, given cultural and technological shifts, the world of ad ops is changing and what’s required of you is too. Join this interactive discussion to talk about how the worlds of advertising and revenue ops are evolving and how best you can prepare yourself to grow. Bring your questions and be prepared to share your career highlights and struggles with the rest of the PubForum attendees. We’ll only call on you if you feel comfortable sharing!

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 10:05am – 10:25am 20 mins
  • Question The Tech

    Tech Discovery
    10:05am – 10:25am

    What’s going on with the hottest names in ad tech? Who is debuting game-changing products? What digital media trends are the providers excited about… and what’s making them nervous? During these brief but insightful panels, we’ll get the real scoop on the latest industry developments.

  • 10:25am – 10:55am 30 mins
  • Morning Networking Break

    10:25am – 10:55am

    Grab a cup of coffee and mingle with your new Publisher Forum friends!

  • 10:55am – 11:30am 35 mins
  • Focus on Your Users, Clean up the Bloated Digital Advertising Ecosystem

    Tech Discovery
    10:55am – 11:30am

    The digital advertising landscape is more crowded than ever. Have you taken a look at the ad tech industry Lumascape recently? Jana Meron, a pioneer in the early days of the digital advertising ecosystem will share her experiences from working in the industry with snippets of simple code to today’s ecosystem where pages are loaded with scripts and code and multiple ad slots muddling up the user experience. In this conversation, we’ll examine the pitfalls of prioritizing ad network benefits over publisher and user experience and how to maximize the value exchange to bring about a future where ads and content can coexist harmoniously for the benefit of publishers, audiences and advertisers alike.

    • Jana Meron

      Jana Meron

      Vice President of Revenue Operations & Data // The Washington Post
  • 11:30am – 11:45am 15 mins
  • Digital Media Drilldown

    Digital Trends
    Tech Discovery
    11:30am – 11:45am

    AdMonsters content team digs into the topics at the forefront of digital revenue professionals' minds.

    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 11:45am – 11:50am 5 mins
  • Day Two Wrap Up

    11:45am – 11:50am
  • 12:00pm – 12:45pm 45 mins
  • Building an Ad Product Suite for the Cookiepocalypse

    12:00pm – 12:45pm

    The impending "Cookiepocalypse" has ushered in many challenges in the ad tech ecosystem, such as how to build an ad product suite in a post-cookie world. This session will discuss strategies for building a robust ad product suite that adheres to privacy regulations while delivering personalized experiences. With the demise of third-party cookies, attendees will learn how to leverage first-party data effectively and explore alternative tracking technologies, such as contextual targeting and alternative IDs. The session will explore privacy-first ad targeting methods and discuss collaborative approaches with publishers and technology providers.

    • Langdon Miller

      Langdon Miller

      Director of Programmatic & Ad Ops // Brainly
  • Harnessing the Power of Business Intelligence for Revenue Optimization

    Business Intelligence
    12:00pm – 12:45pm

    In today's dynamic digital landscape, maintaining a thriving revenue stream is crucial for publishers. Business intelligence (BI) provides an invaluable toolkit for understanding data and transforming it into actionable insights. This session aims to explore the profound impact of BI on revenue growth for publishers. We will explore how analyzing historical and real-time data empowers data-driven decision making that leads to uncovering revenue opportunities, pricing optimization, enhanced audience targeting, partner evaluation, and the prediction of marketing trends and consumer behaviors.

    • Jeremy Gan

      Jeremy Gan

      SVP, Revenue Operations & Data Strategy //
    • Pamela Nguyen

      Pamela Nguyen

      VP, Analytics // Nexstar Media Group
  • Future-proofing Your Data Strategies for 2024 and Beyond

    12:00pm – 12:45pm

    Prepare for the data-driven future by exploring innovative approaches to data management, analytics, and security needed for your business to thrive. Discover the latest trends, best practices, and cutting-edge tools that will ensure your data strategies remain resilient, adaptable, and future-proof. Leave this session knowing how to make well-informed decisions about your first-party data strategy in preparation for an ecosystem unable to rely on third-party cookies as a crutch. It’s time to unlock the full potential of your data-driven initiatives. 

    • Clara Hernandez

      Clara Hernandez

      Director of Product, Data Technology // Fox Tech
    • Kaley Rector

      Kaley Rector

      Director, Commercial Data Operations // Conde Nast
  • 12:45pm – 1:00pm 15 mins
  • Pickup Your Boxed Lunch and Get Ready For Your Activity

    12:45pm – 1:00pm
  • 1:00pm – 5:00pm 4 Hrs
  • Offsite Activities

    1:00pm – 5:00pm

    Your brain needs a little break after all this thinking! Enjoy Coronado's sun, surf and beauty while making new connections. Pick an activity that feeds your body, soul or tummy, there are always 4-6 activities to choose from so there's something for everyone! 

    Actvities include: 

    • Brewery Scavenger Hunt
    • Catamaran Tour
    • Scenic Cycle Tour
    • Nature Preserve Kayak Tour
    • Pickle Ball Tournament
    • AdMonsters Pool Party! 

    See full descriptions of all activities to choose the one for you! 

  • 6:45pm – 10:00pm 3 Hrs, 15 mins
  • Pubs' Night Out

    6:45pm – 10:00pm

    Publisher attendees will spend the night aboard a gorgeous yacht, cruising around Coronado Island and San Diego. We'll see all the San Diego coastline sights, watch the sunset across sparkling waters as we enjoy great food, drinks and music.

Wednesday – August 9, 2023

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am

    Start your last day with a healthy bite to eat!

  • 9:00am – 9:10am 10 mins
  • The Wonderful World of Workshops

    9:00am – 9:10am

    Typically publishers' favorite part of the conference, this is when everyone opens up and best practices get assembled!

  • 9:15am – 10:00am 45 mins
  • Workshops Round 1

    9:15am – 10:00am

    Topics are determined based on timeliness and attendee interest.

  • 10:05am – 10:50am 45 mins
  • Workshops Round 2

    10:05am – 10:50am

    Topics are determined based on timeliness and attendee interest.

  • 10:50am – 11:05am 15 mins
  • Networking Break

    10:50am – 11:05am

    Grab some snacks and join us for the workshop discussions before you head back home.

  • 11:10am – 12:00pm 50 mins
  • Report In & Group Discussion

    11:10am – 12:00pm

    What did we learn today folks?

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