The Virtual Conference for Digital Media & Revenue Ops Leaders

March 30 - April 1, 2021

Sessions that solve your challenges, peers that speak your language: Publisher Forum is for the entire Revenue Ops community!

Keynote

  • Husani Oakley

    Husani Oakley

    Chief Technology Officer

    Husani is a start-up veteran who has spent over twenty years building, creating and developing world-class experiences, online and offline, that bridge the gap between art and science. His agency experience includes Wieden + Kennedy, Cutwater and Droga5 on clients including Disney, Google, Nike, Target and Heineken. On the start-up front, he cofounded cultural newsletter Flavorpill, modern furniture company Atlantico USA, and more recently, GoldBean, a fintech startup focusing on women, millennials, and POC. Named an Adweek Creative 100 in 2020, he was also appointed to the Board of 600 & Rising, and has shared his expertise at The White House, ad;tech, and SXSW, among others. As the Chief Technology Officer at Deutsch New York, Husani works alongside strategy, media and creative departments to spearhead technology efforts for clients such as AB InBev, Reebok and Johnson & Johnson.

About

VIRTUAL IS HOW WE STAY CONNECTED.  

We’d like to think that AdMonsters’ virtual events have helped keep media businesses thriving during this year of unprecedented events. As our industry (and our world) begins to see the light at the end of the tunnel, 2021 will again be a year full of change and opportunity to navigate. We hope you’ll join us for a virtual conference that will help you get your bearings for the year ahead. 

To keep AdMonsters events accessible, complimentary tickets are available for the first 1000 qualified, vetted Advertising & Rev Ops professionals who apply for event registration. 

The AdMonsters team is hard at work producing a 2021 virtual event that will continue to connect and educate you. Each aspect of a Publisher Forum will be transformed for the digital environment: Keynotes and breakouts, small-group workshops, 1-to-1 matchmaking, even virtual activities and happy hours.  

I invite you to join us, and to send your people! Attending bears no travel expenses or time on a plane. Your entire team can benefit from the Publisher Forum experience from the comfort and safety of home or office.

We hope you’ll help spread the word to others who can benefit from these conversations. Forward to your team, invite your boss, share it on your company slack, post to LinkedIn. Together, let’s champion the mission-critical importance of Ad Operations within the media organization.

I hope to see you there. For a bit longer… Viva La Virtual!

Bill Amstutz
Group Publisher
AdMonsters

REGISTRATION

FREE TO THE FIRST 1000 QUALIFIED
PUBLISHERS, BRANDS AND AGENCIES ONLY 

Need to clarify your company type?
See the company category descriptions.


Your Ticket Includes:

  • 2 full days of virtual conference + a Bonus Day (Thursday) 
  • 2 Keynote addresses from industry visionaries
  • Small group breakouts covering a wide variety of ad op current topics
  • Interactive workshops, Zoom-style
  • Tuesday afternoon Virtual Activities
  • Early evening networking happy hour
  • The virtual Tech Hall, packed with advertising technologies 

Agenda

  1. 10:30 am - 11:00 am

    Reception and Tech Hall Open

    Welcome to the PubForum Virtual! Mark off the sessions that interest you on the agenda, visit the Tech Hall, and try out Ops Roulette!

  2. 11:00 am - 11:10 am

    PubForum Virtual Kickoff

    A big hello from emcee and AdMonsters Advisory Board Chair Rob Beeler, who will give an overview of the conference.

  3. 11:10 am - 11:40 am

    It's An Ecosystem Not A Wall

    At the intersection of data and technology is where creativity begins. It's where agencies are able to create more compelling content to deeply engage audiences and earn publishers more revenue. When agencies are empowered by real-time data using AI and machine learning, that's when the real magic starts. That’s why publishers and agencies need to build stronger data collaborations to fuel the ecosystem—powering both buyer and seller alike. Isn't it time we break down the walls?

  4. 11:40 am - 11:55 am

    Are Your Ad Products Ready For 2021?

    From the pandemic to the upcoming death of the Cookie, 2020 has made it incredibly difficult for advertisers and publishers to plan ahead. With so much uncertainty, how can they even begin to prepare for 2021? The pubs who can constantly innovate their offerings and adopt workflows that can test various combinations of creative will become the champions of the industry.

  5. 11:55 am - 12:05 pm

    Morning Networking Break

    Grab some coffee, and check out Ops Roulette and the Tech Hall!

  6. 12:05 pm - 12:20 pm

    Digital Media Drilldrown

    The AdMonsters content squad gives a rapid-fire report on the issues most pertinent to publishers!

  7. 12:20 pm - 12:30 pm

    Take Charge of Your Identity Strategy

    In February 2021, Permutive commissioned Forrester to survey advertisers and publishers about their views on identity. Join this session to get a sneak peak at the results as well as recommendations on how to build an identity strategy. 

  8. 12:30 pm - 12:40 pm

    10 Questions For Navigating Consumer Privacy

    Amid changing privacy regulations and big tech privacy developments, the consumer experience is becoming muddled in a maze of pop-ups and opt-ins leading to consent fatigue. It's time we stop reinventing the wheel and leverage the trusted relationships that consumers have with advertisers and publishers to build a trusted ecosystem that keeps the consumer front and center. Meredith's Chief Privacy Officer, Farah Zaman, will share key learnings from her work with both brands and publishers alike to explain how to navigate consumer privacy through changing laws and tech no matter where consumers are coming from, or where they are going.

  9. 12:40 pm - 12:50 pm

    Capitalizing on the Programmatic Deal Boom

    Fun fact: Deals are generating 4X more than the CPMs of open auctions. In this session, Adomik will reveal the best practices for deal trends to follow in 2021. Now you can learn how to capture your share of business.

  10. 12:50 pm - 1:00 pm

    The Pivot to Privacy & Publisher Panic: Next-Gen Identity Myths, Busted!

    As consumers grow increasingly savvy in how their data is valued across the digital ecosystem, and the regulatory conversation accelerates across regions and formats, it’s clear: the identity reckoning is upon us. And for publishers, questions abound on how to best weather the impending cookie deprecation storm while still meeting stringent advertiser demands for human, viewable, brand suitable, relevant and timely targeting. Measurement will remain a fundamental of the business, but ethical consumer consent and privacy now needs to be at the core. Is your ad tech stack up to snuff? Do you need a CDP or an identity partner?? Is UID2.0 the only logical answer to programmatic identity? Join Pandora’s Maria Breza, VP, Audience Data Ops & Ad Quality Measurement, as she shares hard-fought lessons learned in successfully preparing for Apple’s disruptive IDFA updates, and opines on farce versus fact in effective identity readiness.

  11. 1:00 pm - 1:20 pm

    You Gotta Sell Self Serve

    “Build it and they will come” isn’t going to work for many publishers. Yes, you want that storefront open for someone to buy on their own. But if you’re looking for real revenue gains, self-serve is something you have to sell.

     

  12. 1:20 pm - 1:25 pm

    Tuesday Morning Wrapup

    A quick summary of the morning's developments and preview of the afternoon.

  13. 1:25 pm - 1:55 pm

    Midday Break

  14. 1:55 pm - 2:35 pm

    Breakout: Automation Innovation

    Automation streamlines many of the tasks in your operations so that you have time to focus on more strategic areas of your business. Some of the many benefits automation brings to ad ops include efficiency, scale, and low cost. But is that all there is to automation in advertising? Could further innovations lead to more transparency and cost efficiency?

  15. 1:55 pm - 2:35 pm

    Breakout: Happens In Ad Ops Saves the Internet Part II

    What Happens in Ad Tech Podcast co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are back for another round with their guests to discuss what the future of advertising might look like. Do we even know what we'll be measuring once the cookie goes away?

  16. 1:55 pm - 2:35 pm

    Breakout: Managing Teams During A Pandemic

    What is remote leadership? How are you preparing your team for going back to the office while keeping up morale? Leaders share secrets on how their managing their teams—from evaluations, facilitating tighter collaboration and more.

  17. 1:55 pm - 2:35 pm

    Breakout: You Down With PMP?

    Programmatic ad spending on private marketplaces (PMP) is surpassing spend on open exchanges. It's where agencies want to spend their dollars. How will you build up your PMP sales capabilities to meet this demand?

  18. 1:55 pm - 2:35 pm

    Breakout: CTV/OTT Explosion

    Amid the pandemic and ensuing lockdowns, CTV and OTT skyrocketed. Not only did we see an astronomical increase in viewership, but a host of premium streaming services launched garnering a load of consumer attention. But did ad spend really follow the eyeballs? Before CTV & OTT can live up to their hype, there are still a few hurdles they have to overcome.

  19. 1:55 pm - 2:35 pm

    Breakout: Will Identity Rule?

    One of the most promising alternatives to the third-party tracking cookie is identity. But will identity alone be enough to get advertisers the reach and engagement they seek or publishers the revenue they sorely need?

  20. 2:35 pm - 3:25 pm

    Tech Crawl in the Exhibit Hall

    Visit the sponsor booths in the exhibit hall to learn about the most cutting edge tech in advertising... and to become eligible for AWESOME PRIZES!

  21. 3:25 pm - 3:45 pm

    How Private is the Privacy Sandbox?

    From FLoCs to TURTLEDOVE to SPARRROW to FLEDGE and other avian-named proposals, there's been a lot of talk about how the Privacy Sandbox will enable advertising in the future. But is it actually more private for users? And how will that privacy affect advertising?

  22. 3:45 pm - 3:50 pm

    Tuesday Wrap-Up

    All right, kids—what did we learn today?

  23. 3:50 pm - 4:00 pm

    Afternoon Networking Break

  24. 4:00 pm - 5:00 pm

    Virtual Activities

    Drag Queen Bingo

    The Mentalist

    Monster Play Trivia

    HIIT Circuit w/ Weights

  1. 10:30 am - 11:00 am

    Reception and Tech Hall Opens

  2. 11:00 am - 11:05 am

    Welcome to Day 2!

    We'll kick off with a quick wrap of Day 1 and preview what's in store for Day 2.

  3. 11:05 am - 11:35 am

    Keynote: Beyond Advertising: Revenue Diversification For the Win

    From the ad spend slowdown to the surge in WFH traffic, the pandemic has changed the revenue structure of the publishing business. Will display advertising be enough to bring about recovery? Revenue diversification should be your answer to future success. How can legacy media brands innovate and evolve to grow their media business?

  4. 11:35 am - 11:45 am

    How Top Publishers Are Maximizing Opt-Ins

    While keeping up with numerous global privacy regulations can be overwhelming, businesses also face the challenge of meeting consumer's expectations around privacy, transparency and trust. In order to maintain opt-ins, personalization, and ad delivery, publishers must configure consent management platforms (CMP) that strike a balance between compliance and UX. Hear from OneTrust PreferenceChoice to learn the following:

    • Why consent rates lead to trust, revenue and overall business value
    • Strategies to optimize consent rates and fuel trust
    • Ways to fuse compliance and UX together to deliver the right CMP to the right audience
  5. 11:45 am - 11:55 am

    Morning Networking Break

    Phew—going to need a minute to get ready for the next round!

  6. 11:55 am - 12:05 pm

    Contextual Targeting On The Comeback Trail

    Audience tracking on the open web is in a state of flux as privacy regulations and technology changes give consumers more control over their data. In this complex world, publishers are pitted against walled gardens, where audience targeting works amazingly well. Are publishers going to wait until cookies disappear before realizing they need to create a targeting alternative that will achieve similar results? More nuanced contextual targeting is definitely an important option to consider. 

  7. 12:05 pm - 12:25 pm

    Illuminating the Programmatic Supply Chain

    For programmatic sellers, DSP demand can be a black box. Do DSPs really reward high-efficiency supply paths? How do DSPs treat reselling? Is demand moving out of the open auction? Join Jounce Media founder Chris Kane for a data-driven view into the key themes that will shape programmatic demand in the year ahead.

  8. 12:15 pm - 12:25 pm

    First-Party Data Transformation

    There’s a digital media transformation afoot. As damaging as COVID-19 has been to publishers’ revenues, it has presented them with an opportunity to rethink their business models with a focus on building their first-party data strategies. Publishers are finding themselves in a new world that’s been accelerated by the pandemic, as well as privacy regulations granting consumers more control over their data—and the deprecation of the third-party cookie and IDFA.

  9. 12:25 pm - 12:40 pm

    Media Quality Measurement: Can't We All Just Get Along?

    In 2020, there was a lot of tension over brand safety, viewability, and invalid traffic measurement—the key elements of media quality. Can publishers find better avenues to communicate brand safety best practices to advertisers, as well as tools to manage fragmented data coming in from a host of media quality vendors?

  10. 12:40 pm - 1:00 pm

    Diversity 2.0: The Next Phase of DEI in Digital Media and Advertising

    In 2020, America faced a racial reckoning. We saw publishers, brands, agencies, and ad tech companies all make commitments to improve their diversity and inclusion practices. Has it all been merely lip service and performance marketing? Are we any better off in 2021? Join Ad Tech Collective for a discussion with digital media and advertising diversity champions as they explore all of this and more.

  11. 1:00 pm - 1:20 pm

    The State Of Malvertising And Ad Quality

  12. 1:20 pm - 1:25 pm

    Wednesday Morning Wrap-Up

    A quick summary of the morning's developments and preview of the afternoon.

  13. 1:25 pm - 1:55 pm

    Midday Break

    Grab your drink of preference or take your bathroom break, but be sure you come back for the afternoon f-f-f-fun.

  14. 1:55 pm - 2:35 pm

    Breakout: Beyond Paywalls

    As pubs struggle to diversify revenue in the age of Coronavirus and the demise of the third-party cookie is ever nigh, they’ve turned to paywalls as a source of incremental revenue, as well as to build out their first-party data strategies. How do pubs determine the ROI of paywalls? How can they use paywalls to improve their relationship with visitors and the overall customer journey? 

  15. 1:55 pm - 2:35 pm

    Breakout: In Search Of A Cookieless Alternative

    There are a lot of options on the table for what comes after the cookie's demise. How do publishers know which ones to put more stock into? And will advertisers follow?

  16. 1:55 pm - 2:35 pm

    Breakout: Is Blockchain the Answer to Digital Advertising Transparency?

    The idea of blockchain as a panacea for all of advertising’s woes has definitely become the stuff of legend. Those theoretical ideas are more naturally being replaced with tried and true solutions that solve for efficiency, transparency and tackling fraud. And applications that solve for identity are becoming more real every day.

  17. 1:55 pm - 2:35 pm

    Breakout: Surviving the IDFA Crackdown

  18. 2:35 pm - 3:25 pm

    Tech Crawl in the Exhibit Hall

    Visit the sponsor booths in the exhibit hall to learn about the most cutting edge tech in advertising... and to become eligible for AWESOME PRIZES!

  19. 3:25 pm - 3:45 pm

    How Big Can You Get Without Ads?

    A bunch of promising media upstarts are deprioritizing advertising revenue in exchange for paid subscriptions or maybe even just email addresses. How can they compete with the open web that still mostly provides content for free?

  20. 3:45 pm - 3:50 pm

    Wednesday Wrap-Up

    All right, kids—what did we learn today?

  21. 3:50 pm - 4:00 pm

    Afternoon Networking Break

    It's time to stretch your legs, have a cup of Joe or a proper cup of tea and don't forget that bathroom break. But don't forget to come back for the F-F-Fun!

  22. 4:00 pm - 5:00 pm

    PubForum Virtual Happiest Happy Hour

  1. 11:00 am - 11:05 am

    Welcome Day 3

    We'll kick off with a quick wrap of Day 2 and preview what's in store for Day 3.

  2. 11:05 am - 12:05 pm

    Advanced TV Insights and Best Practices from Google Ad Manager

    Video streaming continues to gain momentum, accelerated in part through Covid-19 as viewers seek new entertainment from the comfort and safety of their homes. For video publishers and TV programmers, ad-supported video offers new revenue streams and opportunities to monetize their premium content. Hear from Google Ad Manager product experts, Peentoo Patel and Carolyn Ganon, on advanced TV trends and best practices to protect your ad-supported connected TV inventory. This webinar will highlight a variety of new Ad Manager insights—covering Covid-19 monetization impact, CTV transaction trends, global viewership insights, and live streaming performance—and help you understand how you can grow your video business. 

  3. 12:05 pm - 12:25 pm

    Harnessing the Power of CTV

    Following the Pandemic-driven viewership push, advertisers are clamoring to lay down wads of cash on CTV. Harnessing the power of CTV offers publishers an opportunity to scale revenue and marketers an opportunity to get their messages in front of the right audience on the big screen. Yet even with its growth, CTV is still an evolving technology with challenges like fraud and fragmentation. This panel will explore both the opportunities and challenges, as well as the full potential of CTV for publishers and marketers.

Speakers

  • Husani Oakley

    Chief Technology Officer
  • Sebastian Tomich

    Global Head of Advertising and Marketing Solutions
  • Paul Bannister

    Chief Strategy Officer
  • Maria Breza

    Vice President, Audience Data Operations & Ad Quality Measurement
  • Aphrodite Brinsmead

    Senior Product Marketing Manager
  • Francois de Laigue

    VP of Sales & Strategic Partnerships, North America
  • Carolyn Ganon

    Product Manager, Video
  • Nikki Gertner

    Senior Product Marketing Manager
  • Stephanie Hanson

    Offering Manager
  • Chris Kane

    Partner
  • Brian Lee

    Head of Programmatic Sales
  • Ryan McConaghy

    Head of Revenue Operations
  • Alicia Ray

    Founder
  • Peentoo Patel

    Group Product Manager, Video
  • Erik Requidan

    Founder and CEO
  • Ericka Riggs

    Chief DEI Officer
  • Farah Zaman

    VP, Chief Privacy Officer
  • Rob Beeler

    Chair, Advisory Board
  • Lynne d Johnson

    Senior Editor
  • Tameka Kee

    Head of Content

Virtual Venue

Hosted in the HopIn Online Venue for Virtual Events

Virtual Venue Areas:

  • Reception: Get directions, ask us anything!  
  • Main Stage: Keynotes, full group sessions and Happy Hours
  • Breakout Sessions: Engage in small-group zoom-style workshops
  • Ops Roulette: Meet & chat with peers 1-to-1
  • Tech Hall: Interact with technology service providers and see their solutions in action.

Matchmaking

To keep tickets free to the first 1000 publishers, brands and agencies, the event is sponsored by a group of savvy technology providers in the advertising industry. 

As a part of attending this event at no cost, we ask that each attendee & speaker agree to 2-4 brief networking appointments with technology companies you are interested in, and who might be interested in meeting you. Each matched meeting you take earns you a $25 Amazon gift card. You can select whether you’d like to take 2, 3, or 4 meetings. Most attendees only receive 1-2 matches per event, but you can do more if you wish! 

How does it work?

Each appointment lasts 15-30 minutes, and will be pre-scheduled. Appointments take place any time in the 4 business days after the virtual event, April 1-6.  

Appointments will take place on video conference. Meetings will be facilitated by AdMonsters, but specific meeting times will be chosen by YOU to suit you calendar. Once you select your time, the appointment is firm! 

How are attendees matched? 

Every attendee will be asked to fill out a pre-event survey. You can identify either the technologies that most interest, specific companies that interest you, or both. Sponsors also have the chance to identify the attendees/attending companies that interest them.

AdMonsters makes the matches, sends out a Doodle scheduling tool for you to select your meeting times, and then keeps track of how many meetings have taken place. 

What’s in it for me?

For every appointment you take (up to 4), you earn a reward of a $25 Amazon gift card, up to $100. All while learning about companies that can help make your life easier. Pretty sweet deal, eh? 

Note: you must be selected by a sponsoring company in order to be matched. Gift cards are distributed electronically after meetings have occurred. 

Sponsors

Sponsors
Adomik
Celtra
Confiant
DanAds
DoubleVerify
Kargo
Ogury
OneTrust
Permutive
SOVRN

Registration Categories

Am I a Publisher, Agency, Brand or Technology Provider?

If you’re unsure about the company type you work for, and your eligibility to register for this event, see the categories below. If you’re still unsure, feel free to email us at events@admonsters.com to clarify. We’re happy to help!

Publishers

Publishers are media companies who produce original content and generate revenue through advertising or paid content. Publishers can product original content in any digital format: Traditional websites, e-newsletters, podcasts, OTT TV, Connected TV, etc.

Publishers do not provide technology or other support services to publishers, agencies or brands. 

Technology Providers

Technology Providers sell technology or other support services to publishers, agencies or brands.

Please note: If your company sells technology or other support services to publishers, agencies or brands, you MUST be a signed sponsor in order to register for this event. 

If you need your Signed Sponsor registration link, please email us at events@admonsters.com.