Sport-bike racer, track & field All-American, multi-patent holder, biometric lab creator, and one of Savoy Magazines 2020 Most Influential Black Executives In Corporate America—these are just a few of Walter Geer’s self-earned epithets.

A veteran of the digital advertising space, Walter holds a total of six U.S Patents for digital ad formats, and has developed ad products and implemented creative strategies for a variety of publishers and leading technology and media companies including Google, Viacom, NYTimes and MySpace.

Throughout his twenty-year career, Walter has architected market-first usability labs, applying biometric research to the development of creative executions and minimizing risk by understanding how consumer emotions and demographics impact brand engagement.

His passion sits at the intersection of story-telling, design, technology, data, and research. 

Christine joined Tripadvisor in a newly created role in April 2019 to lead the company’s global media strategy and operations, and to better leverage the company’s international consumer demand and to drive revenue through new digital advertising solutions.

In a short period, she has already transformed the company’s approach to building value-added media solutions and data-driven advertising, helping advertisers of different verticals reach the high-value travel and dining consumer on a platform with more than 460 million monthly users.

Before joining Tripadvisor, Christine was leading the business strategy and operations at Condé Nast over the past four years. From her experience, she has brought a wide range of knowledge across channels such as programmatic, social and branded content.