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February 14, 2020 |
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Unknown, Unknows: Speculation Mounts About Freezing Chrome's User-Agent String |
| Developers on a recent GitHub thread are really heated about the Chromium project freezing the User-Agent String that provides the advertising ecosystem with metadata about a user's browser name and version, operating system, and rendering engine used. Many fear they'll no longer have the ability to access this information to better target users or fight ad fraud. Read more. |
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Spring Break For Publishers: Have You Registered? |
| Don't miss your chance to spend three days in the California sunshine with your digital media peers. The conference agenda is jam-packed with keynotes, sessions and workshops. Plus, Publisher Forum always includes parties, outdoor receptions, and loads of fun activities. Activities include whale watching in Santa Monica Monica Bay, Hiking in Topanga State Park, E-Scooter Tour of Venice Murals, The Getty Villa Tour, Trapeze School at the Pier, Disc Golf Intro & Tourney, and Surfing in Santa Monica. You don't want to miss this! Register now. |
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| Top Stories |
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As the clock ticks on the two-year expiration of the third-party tracking cookie, the advertising industry wonders how advertising tracking and measurement will work. Google has proposed a plan called the Privacy Sandbox, a series of APIs intended to provide users with privacy will ensuring that programmatic will continue to flourish. Read more. |
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The industry doesn’t need a direct replacement for the third-party tracking cookie, and there are already a variety of solutions out there to take its place without mentioning Google’s budding privacy sandbox. To dive further into the many identification options circling around the industry, I caught up with one of my favorite resources on the subject, Mike O’Sullivan, VP of Product at Index Exchange and a key member of the Advertising ID Consortium. Read more. |
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AdMonsters Editorial Director Gavin Dunaway doesn't always pay attention to Google earnings reports, but there were some surprising inclusions—and absences—in the fiscal year 2019 that got the ad tech speculation machine humming at full speed. There may be big changes for ad tech on the horizon—read more. Read more. |
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