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January 17, 2019 |
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What is the IAB Consent Framework? |
| GDPR compliance means companies must obtain consent when collecting personal data from their website visitors. Sounds like a big headache, right? But wait, it's easier than you think. The IAB GDPR Transparency and Consent Framework is the Interactive Advertising Bureau’s solution to help publishers tell visitors what data is being collected, and how they and their vendors plan to use it—and which vendors are using it. What's more, it sends that information down the supply chain. Read more. |
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AdMonsters 2018 Salary Survey Is Here! |
| Despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same goes for responsibilities—27% expressed full satisfaction while 52% were moderately satisfied. Overall, salaries are generally up 10%-15% across the board from the last time we compiled salary information for the 2014 Salary Survey. Read more. |
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How to Use a CDP for Successful Audience Targeting |
| Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best of a DMP to provide a great experience to audiences, advertisers and publishers all at the same time. Read more. |
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| Top Stories |
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If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare… Read more. |
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You know what unfortunately is already too easy? Delivering malware to publishers via the open programmatic marketplace. The latest high-profile case involves a fake company called "Amobi" (not to be confused with the legit Amobee) dropping malicious code through a wonky Claritin ad. As tempting as it is to roll your eyes, it's outrageous that such an obvious fraud easily spread malware across publishers. It's infuriating to contemplate how common this is. Read more. |
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The widespread availability of location data has long been the central lure of the mobile advertising space, but to be successful in an increasingly competitive mobile space, advertisers and publishers need to be thinking beyond location to an array of data points, including uses, transactions, and patterns over time. Verve EVP Mark Fruehan dives into why Movement Science is what's next as mobile becomes the dominant medium in advertising. Read more. |
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