January 11, 2019
 
AdMonsters 2018 Salary Survey Is Here!
2019, despite all the gloomy news and overall uncertainty, publisher revenue specialists are surprisingly upbeat. The data we collected shows that 21% of respondents who answered the 2018 AdMonsters North American Publisher Salary Survey said they were fully satisfied with their compensation while 56% said they were somewhat satisfied. The same goes for responsibilities—27% expressed full satisfaction while 52% were moderately satisfied. Overall, salaries are generally up 10%-15% across the board from the last time we compiled salary information for the 2014 Salary Survey. Read more.
How to Use a CDP for Successful Audience Targeting
Delivering relevant and contextual content and truly targeted advertising is a big challenge. Often it's a problem of not using the right tools in the right way. Andrew Beehler, Sr. Manager Programmatic & Yield Operations at Digital Trends shares how to integrate the usefulness of a CDP with the best of a DMP to provide a great experience to audiences, advertisers and publishers all at the same time. Read more.
AdMonsters Playbook: Aligning Regulatory Compliance & User Experience
If digital media monetization was as easy as hooking up a slew of page placements to programmatic demand sources and just watching the revenue roll in, all of our lives would be far less stressful. We also probably wouldn’t have jobs. No, there is a nuance to digital media monetization—dare… Read more.
Top Stories
The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social and retail and learned that while 56% were somewhat satisfied with their compensation, 84% would consider changing jobs for a salary increase. Now, who was that who said money wasn't a motivator? Read more.
It’s been a slow process getting the video ad industry to update from VAST 2.0 to VAST 4.0. But now that the IAB has introduced VAST 4.1, which includes major improvements over VAST 4.0, there’s a big push to get everyone to adopt, as I learned at IAB Tech Lab’s video summit this week. Read more. Read more.
The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and they’re injecting bad javascript code into websites, mobile apps, videos and advertising to take over users’ device power to do so. According to Kapersky Labs, crypto mining malware has infected more than five million people in the first three quarters of this year alone. Read on to learn more about those pesky miners. Read more.
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