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December 20, 2018 |
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84% of Ad Ops Employees Would Leave Their Jobs for More Money |
| The 2018 edition of the AdMonsters North American Publisher Salary Survey is coming soon! We surveyed over 400 respondents from across the US working in ad operations in broadcast, digital, print, mobile, social and retail and learned that while 56% were somewhat satisfied with their compensation, 84% would consider changing jobs for a salary increase. Now, who was that who said money wasn't a motivator? Read more. |
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Choosing a Location-powered Mobile Marketing Partner? 5 Critical Questions to Ask |
| Mobile consumers are hungry for relevant, nonintrusive moments on their devices. Knowing the right questions to ask your location-technology partner about their playbook is vital to ensuring you'll successfully reach them at the right place, right time -- with the right approach by tapping into customer behaviors and habits with data that reveal movements and patterns. Read more. |
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Blow Up Revenue in Q4 and Stay High in Q1 |
| If the fourth quarter is a revenue party that's completely off the chain, the first quarter tends to be hangover that purges the depths of your soul. But what if we were to tell you that the bangin' party doesn't have to end? Check out our webinar with Roxot in which we explore multiple ways to take advantage of fourth-quarter volatility in the programmatic markets to not only boost that quarter's revenue but keep flying high into the new year and beyond. Read more. |
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| Top Stories |
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In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace. And with all of those changes comes a slew of new terms and acronyms to learn. That’s why AdMonsters created the Decoder, a series that breaks down both the most basic and most complex aspects of ad ops. Read more. |
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more efficient and meaningful ways. But more than any other topic being discussed throughout the industry is cleaning up the programmatic ad supply chain. Take a look back into AdMonsters archives to remember the good (and the bad) times. Read more. |
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There are plenty problems to be solved in the ad operations world, including issues like IVT, bad ads, malware, and much, much more. So at every Publisher Forum, we bring together all of the noobs (yes, I meant first-time attendees), put them into small workgroups, and open the gates for discussion and collaboration. Here's their take on some of the most pressing issues in ad ops—along with a few ways to solve them. Read more. |
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