Agenda

Monday

Leadership Forum

If you know the stress, challenges and thrills of leading your company’s ad tech and ad ops efforts, this is the program for you. You’ll spend the afternoon with a limited number of senior execs from agencies, brands, and publishers to discuss the biggest challenges and toughest issues in digital advertising. Leadership Forum attendees must be at or above director-level with staff management responsibilities.

ProgramMANIA

Hold your breath, because you will deep dive into everything Programmatic! Your afternoon will be packed with sessions from top minds at in programmatic at publishers, agencies and brands. Debate the hottest trends of the moment: header integrations, server-to-server connections, server-side delivery, private marketplaces, real-time guaranteed and more. 

Tuesday

Attendees can choose from more than 40 sessions in 6 tracks:

  • Thought Leaders
  • Next-Wave Tech
  • Martech + Social
  • TV + Video
  • B2B
  • Branded Content + Creative

SCHEDULE OVERVIEW

  •  9:00 AM Opening Keynote
  • 10:20 AM Kickoff Sessions
  • 11:00 AM Morning Networking Break
  • 11:30 AM Midday Breakout Sessions
  • 1:00 PM Lunch
  • 2:10 PM Workgroups
  • 3:00 PM Roundtables and Breakout Sessions
  • 3:40 PM Afternoon Networking Break
  • 4:10 PM Afternoon Breakout Sessions
  • 5:00 PM Closing Panel
  • 6:00 PM Ops Wrap Party and Power List Reception

Search by Topic

Branded ContentDataFuture TrendsHeaderKeynoteMartechMeasurementMobileNetworkingPlatform PublishingProgrammaticSocialVideo

Monday, June 4

Clear filters

ProgramMANIA

Leadership Forum

13:00
1:00 - 1:10 pm

Admonsters Intro


1:10 - 1:50 pm

Keynote

Programmatic Header Data Future Trends Measurement

ProgramMANIA

1:10 - 1:50 pm

Keynote

Future Trends Martech Measurement

Leadership Forum


13:50
1:50 - 2:10 pm

Sponsor Session


2:10 - 2:50 pm

Panel: Buy-side Perspective

Programmatic Data Measurement Video Mobile

ProgramMANIA

2:10 - 2:50 pm

Panel or Short Sessions

Leadership Forum


3:10 - 3:50 pm

Programmatic Quick Hits

Programmatic Header Future Trends Mobile

ProgramMANIA

3:10 - 3:50 pm

Panel or Short Sessions

Leadership Forum


15:50
3:50 - 4:00 pm

Sponsor Session


4:10 - 5:00 pm

Panel: Sell-side Perspective

Programmatic Header Video Mobile Data

ProgramMANIA

4:10 - 5:00 pm

Leadership Roundtables

Martech Branded Content Future Trends Data Measurement Social Video

Leadership Forum


Tuesday, June 5

Clear filters

Main Room (Ops Central)

Thought Leaders

Decoder: Next-Wave

Martech and Social

TV+Video

B2B

Branded Content and Creative

08:00
8:00 - 9:00 am

Breakfast in the Exhibit Hall


9:00 - 9:10 am

Welcome to Ops

Main Room (Ops Central)


9:10 - 9:20 am

Title Sponsor

Main Room (Ops Central)


9:20 - 10:00 am

Opening Keynote

Future Trends Keynote
  • Tom Goodwin

    Tom Goodwin

    Executive Vice President of Innovation
    Zenith

Main Room (Ops Central)


10:20 - 11:00 am

Breakout Session

Main Room (Ops Central)

10:20 - 10:30 am

Breakout Session

Thought Leaders

10:20 - 11:00 am

Breakout Session

Branded Content and Creative


11:00
11:00 - 11:30 am

Morning Networking Break


11:30 am - 12:10 pm

Tech Provider Panel

Thought Leaders

11:30 am - 12:10 pm

GDPR + ePrivacy

Measurement Future Trends

Decoder: Next-Wave

11:30 am - 12:10 pm

Platform Publishing

Platform Publishing Social

Martech and Social

11:30 am - 12:10 pm

Convergence of Digital and Linear

Video Measurement Mobile

TV+Video

11:30 am - 12:10 pm

B2B Programmatic

Programmatic Social Header Data

B2B

11:30 am - 12:10 pm

The Keys to Building a Publisher Branded Content Program

Branded Content Measurement Platform Publishing Social Video

Branded Content and Creative


12:20 - 1:00 pm

Tech Provider Panel

Thought Leaders

12:20 - 1:00 pm

Blockchain

Future Trends Data Programmatic Measurement

Decoder: Next-Wave

12:20 - 1:00 pm

People-Based Marketing and 2nd-Party Data

Data Martech

Martech and Social

12:20 - 1:00 pm

Programmatic Video

Video Programmatic Header Mobile Data

TV+Video

12:20 - 1:00 pm

B2B Marketing

Data Martech Social Video

B2B

12:20 - 1:00 pm

Driving Branded Content Performance

Branded Content Social Measurement Platform Publishing

Branded Content and Creative


13:00
1:00 - 2:10 pm

Lunch in the Exhibit Hall


2:10 - 2:50 pm

Workgroup: PMPs

Programmatic Data Header

Martech and Social

2:10 - 2:50 pm

Workgroup: Viewability

Measurement

TV+Video

2:10 - 2:50 pm

Workgroup: Header Bidding

Programmatic Header

B2B

2:10 - 2:50 pm

Workgroup: Native/Branded Content

Branded Content Measurement

Branded Content and Creative


3:00 - 3:40 pm

Roundtables

Main Room (Ops Central)

3:00 - 3:40 pm

Tech Provider Panel

Thought Leaders

3:00 - 3:40 pm

Augmented and Virtual Reality

Mobile Video Measurement Platform Publishing

Decoder: Next-Wave

3:00 - 3:40 pm

Marketing Tech Breakdown: What Tools Are Essential?

Martech Measurement

Martech and Social

3:00 - 3:40 pm

What's the Matter With Creative?

Programmatic Measurement Data Mobile

Branded Content and Creative


15:40
3:40 - 4:10 pm

Afternoon Networking Break


4:10 - 4:50 pm

Tech Provider Panel

Thought Leaders

4:10 - 4:50 pm

The Audio Revolution

Mobile Programmatic

Decoder: Next-Wave

4:10 - 4:50 pm

The Power of Influencers

Social Measurement Branded Content Platform Publishing

Martech and Social

4:10 - 4:50 pm

Video Distribution Strategies

Video Programmatic Mobile Measurement Platform Publishing

TV+Video

4:10 - 4:50 pm

B2B Social

Social Mobile Branded Content

B2B

4:10 - 4:50 pm

Church and State: Editorial and Advertising Together

Branded Content Social Video

Branded Content and Creative


5:10 - 5:50 pm

Closing Keynote

Future Trends

Main Room (Ops Central)