Agenda

Monday

Leadership Forum

If you know the stress, challenges and thrills of leading your company’s ad tech and ad ops efforts, this is the program for you. You’ll spend the afternoon with a limited number of senior execs from agencies, brands, and publishers to discuss the biggest challenges and toughest issues in digital advertising. Leadership Forum attendees must be at or above director-level with staff management responsibilities.

ProgramMANIA

Hold your breath, because you will deep dive into everything Programmatic! Your afternoon will be packed with sessions from top minds at in programmatic at publishers, agencies and brands. Debate the hottest trends of the moment: header integrations, server-to-server connections, server-side delivery, private marketplaces, real-time guaranteed and more. 

Tuesday

Attendees can choose from more than 40 sessions in 6 tracks:

  • Thought Leaders
  • Next-Wave Tech
  • Martech + Social
  • TV + Video
  • B2B
  • Branded Content + Creative

SCHEDULE OVERVIEW

  •  9:00 AM Opening Keynote
  • 10:10 AM Kickoff Sessions
  • 10:50 AM Morning Networking Break
  • 11:20 AM Midday Breakout Sessions
  • 12:50 PM Lunch
  • 1:50 PM Midday Panel
  • 2:40 PM Roundtables and Breakout Sessions
  • 3:20 PM Afternoon Networking Break
  • 3:50 PM Afternoon Breakout Sessions
  • 4:50 PM Closing Panel
  • 6:00 PM Ops Wrap Party and Power List Reception

Search by Topic

BlockchainBranded ContentDataFuture TrendsHeaderKeynoteMartechMeasurementMobileNetworkingPlatform PublishingProgrammaticSocialVideo

Monday, June 4

Leadership Forum

Monday, Jun 04

Clear filters
  1. 1:00 pm — 1:10 pm

    Welcome, Leaders!

  2. 1:10 pm — 1:50 pm

    Keynote—Securing Digital Media for the Long Haul

  3. 1:50 pm — 2:40 pm

    People-Based Advertising: The Quest for Talent

  4. 2:40 pm — 3:00 pm

    Networking Break

  5. 3:00 pm — 3:50 pm

    Measure for Measure: The Metric Debate

  6. 3:50 pm — 4:40 pm

    Leadership Roundtables

  7. 4:40 pm — 5:00 pm

    Wrap Up & Closing Thoughts

  8. 5:00 pm — 6:30 pm

    Tech Preview and Opening Reception

Programmania

Monday, Jun 04

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  1. 1:00 pm — 1:10 pm

    Welcome to Programmania

  2. 1:10 pm — 1:50 pm

    Keynote—Taming the Beast: Open Exchange Evaluation and Optimization

  3. 1:50 pm — 2:40 pm

    The Buy Side Dishes

  4. 2:40 pm — 2:55 pm

    Timehop's Adventures in Mobile App Monetization

  5. 2:55 pm — 3:10 pm

    The Sound of Programmatic

  6. 3:10 pm — 3:30 pm

    Networking Break

  7. 3:30 pm — 3:50 pm

    Where Does the AI Fit?

  8. 3:50 pm — 4:40 pm

    The Sell-Side Perspective

  9. 4:40 pm — 5:00 pm

    How Programmatic Is Changing Media From the Inside Out

  10. 5:00 pm — 6:30 pm

    Tech Preview and Opening Reception

Tuesday, June 5

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08:00
8:00 - 9:00 am

Breakfast in the Exhibit Hall


09:00
9:00 - 9:20 am

Welcome to Ops

Main Room (Ops Central)
  • Rob Beeler

    Rob Beeler

    Chairman

09:10

09:20

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Main Room (Ops Central)

Thought Leaders

B2B

Martech and Social

TV+Video

Decoder: Next-Wave

Branded Content and Creative

10:10 - 10:50 am

Stop! Demystify and Listen: Simplifying Demand for Programmatic Video

Main Room (Ops Central)

Main Room (Ops Central)

10:10 - 10:50 am

Viewability Today and Beyond

Thought Leaders

Thought Leaders

Programmatic


10:50
10:50 - 11:20 am

Morning Networking Break


11:20 am - 12:00 pm

The New Ground Rules for Demand Partners: Quality vs. Revenue

Thought Leaders Measurement Programmatic

Thought Leaders

11:20 am - 12:00 pm

Opening Doors With B2B Data

B2B Social Mobile

B2B

11:20 am - 12:00 pm

Where Marketing and Monetization Collide

Martech and Social Martech Measurement

Martech and Social

11:20 am - 12:00 pm

Video Header Bidding Goes Mainstream for Instream and Outstream

TV+Video Video Programmatic Header Mobile Data

TV+Video

Decoder: Next-Wave

11:20 am - 12:00 pm

The Integrated Experience—Where Content and Advertising Coalesce

Branded Content and Creative Branded Content Measurement Platform Publishing Social Video

Branded Content and Creative


12:10 - 12:50 pm

Tackling Ad Tech Complexity

Thought Leaders Programmatic Header Data

Thought Leaders

12:10 - 12:50 pm

B2B's Programmatic Moment

B2B Programmatic Social Header Data

B2B

12:10 - 12:50 pm

Data-Driven Audience Targeting in a Tumultuous Age

Data Programmatic Martech and Social

Data

12:10 - 12:50 pm

Ever More Complex, Ever More United: The Paradoxical Convergence of Digital and Linear

TV+Video Video Measurement Mobile

TV+Video

12:10 - 12:50 pm

What's the Matter With Creative?

Branded Content and Creative Programmatic Measurement Data Mobile

Branded Content and Creative


12:50
12:50 - 1:50 pm

Lunch in the Exhibit Hall


13:50
1:50 - 2:30 pm

Tune in Tomorrow: The Evolution of Platform Publishing

Platform Publishing Social Video
  • Keith Grossman

    Keith Grossman

    Global Chief Revenue Officer
  • Lee Brown

    Lee Brown

    CRO
  • Sarah Rosen

    Sarah Rosen

    Head of Entertainment Partnerships, North America

2:40 - 3:20 pm

Roundtables

Main Room (Ops Central)

Main Room (Ops Central)

2:40 - 3:20 pm

Down for the Count: Engaging Analytics for Maximum Performance

Thought Leaders

Thought Leaders

2:40 - 3:20 pm

Unlocking Dollars in Publisher Data

Data Martech and Social

Data

Mobile


15:20
3:20 - 3:50 pm

Afternoon Networking Break


Thought Leaders

3:50 - 4:30 pm

The Nuances of B2B Branded Content

B2B Data Martech Social Video

B2B

3:50 - 4:30 pm

The Power of Influencers

Martech and Social Social Measurement Branded Content Platform Publishing

Martech and Social

3:50 - 4:30 pm

Building a Revenue-First Video Distribution Strategy

TV+Video Video Programmatic Mobile Measurement Platform Publishing

TV+Video

Decoder: Next-Wave

Branded Content and Creative


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16:40
4:40 - 4:50 pm

Trust: The Way Forward For GDPR and First-Party Data

Main Room (Ops Central)
  • Doug Huntington

    Doug Huntington

    CEO

16:50

17:30
5:30 - 7:00 pm

Ops Wrap Party and Power Hour feat. DJ Marvl

  • DJ Marvl

    DJ Marvl