August 12, 2021
The Power of First-Party Data Beyond Direct Segment Monetization: A Conversation With Fandom's Mike Racic
We spoke with Mike Racic, Global Head of Programmatic and Data, Fandom, about the importance of turning users into consumers or fans, working with the right partners on robust identity solutions to future-proof your business, and the disservice publishers do themselves by just thinking of first-party data for the purpose of direct segment monetization. Read more.
What We Learned From the FLoC Origin Trial
Despite the FLoC origin trial's limitations, we learned a fair amount about how FLoC might work in the future such as how many cohorts there might be (34 Thousand), how many users would be in a Cohort (at least 2K Synced users), and how often the Cohort is calculated (every 7 days). Plus, Chrome might be shifting away from Cohort IDs. Read more.
OPS 2021: Catch the Early Bird Rate
Have you seen the OPS 2021 Agenda? Day 1: Monday, October 4, 2021, features two amazing half-day tracks—Data & Identity and Programmania, with sessions on cookie alternatives, privacy & compliance, prebid, attribution, and more. Day 2: Tuesday, October 5, 2021, gives you four tracks to choose from—Video & CTV, Management, Ops on the Go, Thought Leaders, and more. Register now to save at least $100 with the Early Bird Rate—through September 10. Groups save even more. Get your pass to attend! 
Top Stories
Without a cookie reprieve, digital advertising and media monetization will most likely rely on a number of alternatives going forward, and first-party data, in particular, will be key to any future strategies. Harnessing first-party data at scale will ensure marketers can keep delivering relevant and engaging ads across the web in a privacy-secure way, while sustaining revenue for publishers and strengthening their position in the online ecosystem.  Read more.
Congratulations. You’ve been charged with deciding which Order Management System (OMS) will serve as the backbone of your advertising business. We created this guide because we’re often asked, “I gotta figure out which OMS our business is going to use and I don’t know where to start. Please help!” After reading this guide, you’ll understand how to navigate the RFP process, as well as selection and migration considerations. Read more.
  • The NYT and WSJ report amazing revenues, with digital subscriptions at the center but growth might not be as fast as it once was. What's next for large-scale pubs? 

  • The first ad-based cybercrime aimed at home IOT devices is infiltrating these devices via mobile ads. Users don’t even need to click on an ad or scroll an infected page to have malware installed.

  • In a move that should surprise absolutely no one, Mozilla released an analysis of SWAN and UID 2.0 and the company does not support or approve these cookie replacements.

 Read more.

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