Monday, October 4

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Data & Identity

Data is the lifeblood of the digital media ecosystem, but all the players in the value chain have different needs and use cases. With cookie deprecation looming, as well as increased scrutiny from state, federal and international lawmakers, what’s a publisher to do? Get insights into how other companies are propping up their first-party data strategies, testing the (many) identity solutions, as well as best practices for complying with regulatory requirements while getting the most out of your data, and more.

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Hold your breath and get ready to dive deep into all things Programmatic! Your afternoon will be packed with sessions from top minds in programmatic at publishers, agencies and brands. Debate the hottest trends of the moment: Core Web Vitals and the future of Prebid, the state of the open auction, and of course, the tools and best practices for ensuring all of those impressions are safe and fraud-free. 

Tuesday, October 5


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9:00 am-9:10 am

Welcome to Ops

Main Room (Ops Central)
9:10 am-9:30 am

Balancing User Experience with Monetization

Main Room (Ops Central)
9:30 am-10:10 am

Keynote: The Future of Content in a Post-Cookie World

Main Room (Ops Central)
11:00 am-11:30 am

Morning Networking Break

1:00 pm-2:00 pm


2:15 pm-2:55 pm

Keynote: Automate or be Automated: What's at Stake

Main Room (Ops Central)
2:55 pm-3:25 pm

Insights That Bring Clarity

Main Room (Ops Central)
3:00 pm-3:30 pm

Afternoon Networking Break

5:30 pm-7:00 pm

Ops Wrap Party