January 14, 2021
 
Happensinadops Saves the Internet
At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, are joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to have a philosophical conversation about the potential replacements for the third-party cookie and what exactly we'll be measuring in the future. Read more.
Will the Third-Party Cookie's Demise Make Client-Side Header Bidding Obsolete?
It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny Semenchuk, Publisher Integrations Specialist for IPONWEB’s supply platform, The MediaGrid, how pubs can decide whether client-side or server-side is right for their business, especially as the third-party cookie nears its end. Read more.
Can AI Solve Content Marketing's ROI Conundrum?
ROI has long been the bane of content marketing. Marketers know they need it, but understanding how it's being used and figuring out how it's moving consumers down the funnel has long been a challenge. Senior Editor, Lynne d Johnson, spoke with Peyman Nilforoush, CEO and Co-Founder of inPowered about how marketers can solve the long-standing ROI issue with content marketing and where he sees content marketing headed in the future. Read more.
Top Stories
How do you hire, train, and manage during a pandemic? Now with folks working-from-home for what seems like indefinitely, as well as furloughs and layoffs reducing staffing, things couldn't seem more challenging. In this video from AdMonsters PubForum+ December, 8-10, 2020, a group of managers moderated by Melissa Chapman, Founder and Principal, Part Two Consulting, discussed their challenges and successes in hiring qualified candidates, getting their teams trained speedily, and keeping morale up during tough times. Read more.
In this video from PubForum+ on December 8, 2020, learn how thousands of publishers worldwide leverage Admiral VRM to engage and communicate with visitors to build 1st-party relationships and grow diversified revenue across paid subscriptions, donations, adblock recovery, email, registration Walls, identity and more. Read more.
Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions.  Well, here's a collection of predictions we put together from a few ad tech executives who wanted to share their vision for how things might shake out in 2021.  Read more.
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