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July 9, 2020 |
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Can Traffic Shaping Bridge the Gulf Between SSPs and DSPs? |
| The antiquated idea that SSPs are publisher defenders and DSPs are buyer advocates has created a gulf—one might say a black hole of pricing machinations and Russian-Doll-style auctions that threatens to suck away the benefits of the open ecosystem entirely. Key to bridging that gap—or plugging the black hole—is traffic shaping. Read more. |
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TikTok Gets Hip to SMBs With Self-Serve Platform |
| What an interesting time for fast-rising TikTok to introduce a self-serve advertising platform aimed at meeting the demands of SMBs. In addition to the platform's now-famous creative capabilities, SMBs will get advanced targeting and flexible budgeting allowing for campaign pausing. Editorial Director Gavin Dunaway caught up with the TikTok collective to learn more about the unique features of the platform including targeting; understand the purpose of its new Business Accounts; and get the low-down on TikTok's bold offer of $100 million in advertising credits to help SMBs in their pandemic rebuilding efforts. Read more. |
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Webinar: Multichannel Messaging Made Easy |
“The Kim Komando Show” is the largest weekend radio show in the country. Komando's audience also follows her writing on Komando.com, which covers everything from how to buy a smartphone to news updates on the latest data breaches. Her audience also gobbles up her tasty tech tidbits across her various social media platforms. As you can guess, it's not easy managing all these messaging platforms and optimizing them based on user cues. On July 23, Komando will join Powerinbox's CEO Jeff Kupietzky to dive into the key elements of a successful cross-platform messaging strategy, as well as what technology will bring it to life. Register now—it's free!
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| Top Stories |
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In the wake of the ISBA Programmatic Supply Chain Transparency Study, there was immediate focus on who was most adversely affected—pubs, as well as the mysterious unknown delta. While these are interesting data points, MightyHive's Head of Media Activation, Rachel Adams, was taken aback by another issue—how difficult it was for the data to be accessed in the first place. It will take some time for the industry to come together to map out a definitive solution. But in the near term, there are a host of small steps that publishers and platforms can take to help make the industry more transparent. Read more. |
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We're sure your eyebrows jumped at the title of a recent report by researchers at Carnegie Mellon University and the City University of Hong Kong: "Ad blockers may benefit websites, users, and the market at large." Well, your brows might relocate past your scalp when you read some of the conclusions from the paper. Read more. |
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We know what you’re thinking, publisher—all those big brands boycotting Facebook in July means moolah is coming your way fast! Wait, were you being sarcastic? Were we being sarcastic? We just can’t tell anymore. We’re kind of two… Well, maybe three minds at AdMonsters. While we see how premium publishers could see some additional revenue as marketers re-allocate spend, our cynical side thinks many brands were going to cut down on marketing with the third quarter and the pandemic back on the upswing. Read more. |
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