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September 26, 2019 |
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Unified Auction Brings High Anxiety to GAM City |
| Before the news of Google’s ad department reorganization broke, publishers had already been getting quite itchy over the machinations of Google Ad Manager. Now outgoing Director of Product Development Jason Bigler officially announced in a blog a few weeks ago what publishers had been hearing from their GAM account managers: the rollout of the first-price auction within GAM would jump from 15% to 97% in September. The remaining 3% of second-price auctions is expected to be phased out by the end of 2019. Read more. |
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What Are Sellers.json and Supplychain Object? |
| To move the industry towards a more transparent future, the Interactive Advertising Bureau has been hard at work releasing specifications that help shed light on the programmatic buying and selling of ads. In 2017 it was ads.txt. This year, it’s sellers.json and supplychain object. But the question is, what exactly do they do? We had a chat with Miguel Morales, CTO and Co-Founder of Lucidity, a technology company using blockchain to bring transparency to advertising. Read more. |
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Webinar 9/26/19: Reclaim Innovation Time for Ops With Easy-to Implement Automation |
| Automation can be easy. Whether they involve campaign setup, creative management, or reporting and reconciliation, manual and mundane tasks siphon away enthusiasm from your ad operations team. Integrating more technology to excise rote routines might seem like an even bigger burden than the current busywork, but it doesn’t need to be so hard—incorporating automation can be relatively painless while re-invigorating ops teams. Using case studies from publishers and agencies, this webinar will focus on recognizable areas where automation can unclog workflows and how to smoothly integrate technology. Register now. |
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| Top Stories |
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Producing the highest bid from demand sources ultimately leads to increased latency, given the amount of time it takes for multiple auctions to take place at once. A recent report from MonetizeMore shows exactly how publishers who set aggressive timeouts—around 500-600ms—to improve page loads end up missing out on the highest bids from the top demand partners. The report reveals that Tier 1 demand partners need much more time to bid. Read more. |
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On September 18, 2019, AdMonsters brought together an illustrious panel (Time to Get Creative), featuring Derek Gatts, Vice President, Ad Product CNN, Katie Spagnuolo, Associate Director, Media Strategy & Distribution, TripAdvisor and Ron Duque, Senior Director, Revenue Operations, GroundTruth, to discuss how to leverage the latest breakthroughs in creative technology, scaling creative development, effectively integrating ad design into workflows, using creative services to up-sell advertisers, evaluating and optimizing creative performance, what to look for in a creative management partner and more. Here are the highlights. Read more. |
An ever-shifting digital advertising landscape offers challenges aplenty for publisher revenue professionals—but it also brings countless opportunities to boost the bottom line. Taking advantage of these openings requires flexibility in your operations—how can you inject agility your team and tech to realize your revenue potential, manage margins, and ensure customer success? A panel of ad operations leaders joins forces to debate how revenue operations can lead the way in capturing new revenue for the business. Register now. |
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