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January 21, 2021 |
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What Can Ad Tech Do About Reach and Message Frequency in CTV and OTT? |
| Now, with the rapid migration of audiences to CTV platforms just as CTV paid and ad-supported channels have exploded on the scene in 2020, both viewers and advertisers are further challenged. Here are some of the latest developments related to reach and message frequency in CTV and OTT, as well as some insight into what ad tech could be doing to solve these challenges: Read more. |
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CPRA Is Here...Here's What You Need To Know |
| "CCPA does give consumers some rights and has some business obligations, but it's really a law focused on third-party data sharing. And if you look at GDPR, it's much more encompassing than that. CPRA bridges that gap," shared Jessica B. Lee, Partner, Co-Chair, Privacy, Security & Data Innovations at Loeb & Loeb LLP at AdMonsters recent Publisher Forum. She then explained six key points that everyone in ad tech should know about CPRA. Read more. |
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Another DSP Bites the Dust |
| Publishers haven't been the only casualties of the Pandemic. Ad Tech companies have also taken their fair share of the beating. For mobile DSP Pocketmath, the tragedy has been twofold. Read more. |
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| Top Stories |
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At PubForum+ on December 10, 2020, Happens in Ad Ops co-hosts Erik Requidan, Founder and CEO, Media Tradecraft and Ryan McConaghy, Head of Revenue Operations, The Atlantic, were joined by Amanda Gomez, VP, Revenue Operations, New York Post, and Danny Khatib, Co-founder and CEO, Granite Media to have a philosophical conversation about the alternatives to the third-party tracking cookie. Read more. |
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It's an age-old question: client-side or server-side, or presumably both? Client-side, while a definite improvement over the waterfall, does have its shortcomings. It increases the audience match rate, but at the expense of latency. And then server-side reduces latency, but at the expense of the match rate. We asked Evgeny Semenchuk, Publisher Integrations Specialist for IPONWEB’s supply platform, The MediaGrid, how pubs can decide whether client-side or server-side is right for their business, especially as the third-party cookie nears its end. Read more. |
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Now that ad spend is starting to pick back up, sellers and buyers have an eye toward the future. What will happen when the cookie crumbles? What will take its place? What will become of mobile attribution? Will OTT and CTV continue to rise? Oh, so many questions. Well, here's a collection of predictions we put together featuring executives from ad tech companies like Lotame, LiveIntent, DanAds, and more sharing their vision on how things might shake out with identity, automation, subscriptions, and more in 2021. Read more. |
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