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October 22, 2020 |
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Advertising Management Should Be More Like E-Z Pass Lanes Between Dev and Ops |
| AdMonsters Advisory Board Chairman, Rob Beeler was introduced to the concept of an Advertising Management System that allows ad operations to manage header bidding settings and even keep up on the latest Prebid configurations all within one centralized UI without needing the development team to do code changes. Now, he can't stop making E-Z Pass Lane analogies about building bridges between ad ops and dev. Read more. |
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Views From the Buy Side: Opportunities in a Cookieless World |
| As privacy restrictions begin to tighten, Digital Media & Measurement Consultant, Rachel Adams has concerns that the digital media industry will no longer be data-driven, and she'll end up in the “integrated” media world again, where most buys are considered equally difficult to measure, and plans see few changes quarter over quarter. However, three opportunities currently give her hope as a buyer: Clean Rooms, Site-Side Analytics + CRM, and the Privacy Sandbox. Read more. |
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PubForum+ Agenda Announced |
| Along with keynotes from Rich Antoniello, CEO, Complex Networks; Jackson Jeyanayagam, VP and GM of the DTC Business, The Clorox Company; Julia Beizer, Chief Product Officer and Global Head of Digital, Bloomberg, we've announced our full agenda featuring sessions on consent, identity, balancing UX and revenue optimization, direct sales, programmatic video, yield, vendor relations, header bidding, first-party data strategies, and so much more. Plus there'll be virtual activities and happy hours. Register now! |
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| Top Stories |
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Magnite recently released a new proposal in Google's Privacy Sandbox called PARRROT. We reached out to Garrett McGrath, VP of Product Management at Magnite, to sort out all of these avian species that make up the Privacy Sandbox to gain a better understanding of how each of them might shape the future of advertising—either separately or together. Of note, PARRROT aims to move auctioning decisioning back to the publisher. Read more. |
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In a privacy-forward world, where regulations like GDPR and CCPA have made data collection more complex, publishers are actually thinking beyond regulatory compliance and moving to the next chapter of consumer consent—demonstrating the value exchange. Read more. |
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This wide-ranging, intimate discussion brought together a panel of revenue specialists from the US and Europe to talk about what publishers are expecting during the fourth quarter, how they’re preparing for an uncertain future beyond that, and how their audience relationships are evolving. Watch the video and read the top three takeaways now! |
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