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August 13, 2020 |
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Walter T. Geer III: Ad Ops is the Nucleus of Digital Advertising |
| We caught up with AdMonsters Publisher Forum Virtual Keynote Walter T. Geer III to learn how he's connected the dots between what he learned from ad ops in his early career to now being an agency creative and how ad ops is breeding ground for innovation and the jumping-off point to a range of careers within digital media and advertising. As well, we spoke with him about the importance of diversity and inclusion in advertising, especially in leadership roles. Read more. |
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The Value of Talking About the Value of Consumer Data |
| From the concept of "financial incentives" in the California Consumer Protection Act (CCPA) to Andrew Yang’s Data Dividend Project, there has been an increased call for companies to compensate consumers for their data. Jessica B. Lee looks at the push for valuing consumer data, the risks of the pay for privacy model, and where to go from here. Read more. |
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Join 1100 Of Your Digital Media Peers @ PubForum Virtual Aug 25 - 26 |
| This two-day conference is bringing together 1,100 digital media and revenue ops leaders from 320 publishers and 50 digital agencies all coming together to learn, network and hear about all the latest ad tech. You'll gain a better understanding of CCPA, peek under the hood with Prebid 4.0, listen to the sound of audio and podcast monetization, build the essential toolkit for selling programmatic, explore the keys for launching and maintaining a quality subscription program. Plus there'll be loads of fun and games. Register now! |
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| Top Stories |
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Editorial Director Gavin Dunaway had a chat with IPONWEB's Publisher Product Lead Wenda Zhou to talk about the current state of programmatic, from header optimization tricks for pubs during the downturn to the effects of de-duping auctions, traffic shaping and SPO. Read more. |
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Using machine learning for better traffic shaping can mean huge strides forward for healthier ad operations, the future of the programmatic ecosystem and two-sided bid optimization. We sat down with Benjamin Hansz, Vice President Strategy for Simplaex’s Rivr, to discuss traffic shaping. Read more. |
Scroll CEO Tony Haile gave many publishers a rude awakening on Monday when he posted a gif of a link to an Atlantic article on Google.com redirecting into Apple News+. Yes, the browser (Safari) actually sent him into the Apple News+ app on his Mac.
It’s not clear when this feature was introduced in Apple News+, but it seems to be on by default now. It’s also unclear which browsers the redirect works with, but for sure Apple’s Safari. Read more. |
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