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March 27, 2020 |
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Coronavirus' Media Fallout Spreads |
| Coronavirus is hurdling toward a distressing crossroads. Even though people are more active online than probably ever before, many publishers can’t monetize the traffic because they can’t draw advertiser spend. All the data suggests publishers are going to have a hard time waiting this out till the advertising faucets turn back on. But there is hope yet. Read more. |
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PubForum Spotlight: DanAds Peo Persson On Evolving Your Ad Operations Through Self-Service |
| Self-service ad operations and media sales is really trending right now—Spotify, Hulu and Hearst are all doing it. At PubForum in Santa Monica, Peo Persson, Co-Founder and CPO, DanAds, talked about the latest self-service ad trends and showcased how it could make publisher’s lives a little easier. We caught up with him to learn more about how publishers benefit from managing their direct sales and workflows with a self-service solution. Read more. |
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| Top Stories |
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In AdMonsters weekly newsletter, The Wrapper, we summarize exciting news items that catch our eyes and link them to wider developments in digital media and advertising. As the global Coronavirus pandemic hit, we've been covering news about how it's impacting digital media and advertising, which includes ad ops, rev ops and ad tech. And, it's not all doom and gloom. Read more. |
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50th Publisher Forum Keynote Jamie Gutfreund came to AdMonsters with an interesting idea—she's currently a special advisor for SuperAwesome, which specializes in "kidtech" that enables brands to safely engage with younger audiences... You know, the ones that publishers have to be super cautious about targeting and collecting data from lest they run astray of COPPA. Why not examine how brands are engaging with younger audiences to understand how to best reach and message the next generation of adults while also reconsidering our current practices so that they're both more respectful and valuable to consumers? This could be a great way to rebuild the trust between advertisers and publishers that has been frayed over the years. Read more. |
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While attention has always underpinned advertising, the rising popularity of attention metrics is a recent phenomenon in digital advertising. Attention Metrics refer to a set of data that can be used to approximate consumer attention to both media placements and creative. These metrics range from loose proxies like viewability to more precise measures like lab or panel-based eye-tracking that record actual gaze and focus. Given the variability of precision and scale of attention metrics, here are a few best practices to keep in mind: Read more. |
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