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January 2, 2020 |
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2020 TV and Video Advertising Predictions |
| The increasing shift from linear to digital is rife with challenges—OTT measurement is especially complicated, contributing to ad dollars not exactly following the eyeballs. Plus, tackling the convergence of traditional TV and digital is no easy feat, and there's also no easy answer for complying with CCPA. Yet despite the myriad issues, there is also now greater opportunity for collaboration within the industry with an eye toward solving measurement and first-party data activation going into 2020. Read more. |
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2020 May Be the Year That Ad Tech Runs Out of Easy Answers |
| One of ad tech’s chief promises was that it would finally fix advertising. The advent of real-time bidding (RTB) in the late aughts ushered in ad tech’s “Age of Easy Answers” where the frustrating ambiguities of marketing and advertising would steadily be rooted out and obliterated by data and algorithms. However, as 2020 dawns and digital privacy is increasingly prioritized over the needs of the ad industry, tech- and data-driven solutions face a messier future and fewer easy answers. Read more. |
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| Top Stories |
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On the surface, fill rate may seem like a simple enough metric—divide the number of impressions filled by the total number that were potentially available. But in reality, it’s a very difficult calculation to make, particularly with an ever-widening pool of monetization channels. To better understand the role fill rate plays in publisher revenue efforts and what factors have the greatest effect on the metric, AdMonsters surveyed around 60 publisher revenue specialists from a variety of publishers during the month of September 2019. Read more. |
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It's that time of year again. The time of year when we at AdMonsters take a moment to reflect on everything that's happened in the past year in the world of digital media and advertising. What's that saying again, "Those who cannot remember the past are condemned to repeat it?" Read more. |
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Decoder is AdMonster's content series that makes sense of digital media and advertising's alphabet soup. We take a deep dive into the technical aspects of ad tech but also bring clarity to challenges and strategical solutions that help to propel ad ops, rev ops, data, programmatic and marketing forward. Here's a look back on the ad tech acronyms and specifications that caught the most attention this year. Read more. |
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