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October 31, 2019 |
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Ops on the Rise: Programmatic Shifts and Newsletter Openings |
| When two digital media vets like AdMonsters Chairman Rob Beeler and Craig Leshen, President of OAO, sit down to catch up, it’s not hard to find them comparing the early days to today and even the future. OAO works with many, many publishers and so we always value Craig’s perspective on the state of things. Here’s what he and Beeler discussed. Read more. |
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PubForum Scottsdale: Only a Handful Of Seats Remain |
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Join AdMonsters and your fellow ad ops, revenue and digital media peers in Scottsdale for 3.5 days of idea-sharing, learning, networking and more November 3-6, 2019. You'll join a small, select group of publishers, data professionals and your digital media peers for candid peer-to-peer sharing and learning. There'll be interactive sessions and experiential networking where you'll have an opportunity to gain insights that you'll be able to implement once you get back to the office. Plus you'll partake in awesome activities in and around Scottsdale. Register now.
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| Top Stories |
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While digital subscriptions and paywalls are nothing new to the publishing industry, advances in application technologies and the need to consolidate and sync visitor and revenue data from across multiple sources have increased innovation on all fronts. Whether you’re a modest-sized publisher or a media giant, subscription revenue is something every content producer can benefit from. Read more. |
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In this webinar, Scott Messer, SVP of Media at Leaf Group, joins Kristy Schafer, VP of Americas at Permutive, to give publishers some honest advice on evaluating their current technology and what pitfalls to avoid when changing DMP. Read more. |
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News flash—context matters! Increasingly, advertisers are realizing the impact of great user experiences on their spend. According to a recent Group M study, ads appearing in quality online environments prove 42% more cost-effective based on engagement, viewability, and dwell time. The pressure on publishers to deliver premium inventory is only heating up. Read more. |
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