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July 25, 2019 |
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Pushing the Malvertising Battle Upstream |
| Times are changing as publishers cull demand partners in the hunt for unique demand. Increased supply path optimization (SPO) on both the buy and sell sides means that SSPs must better cater to premium publishers to ensure they’re part of the preferred supply chains. To become better strategic partners with premium publishers, SSPs are investing in more aggressive ad quality controls, including real-time creative blocking. Read more. |
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Addressable TV: The New Kid in Town |
| There was a lot of talk at the recent Cannes Lions Festival about addressable TV advertising. What will this mean for decision makers and those entrusted with operations on both the buy and sell side of the business? First: Digesting Alphabet Soup As traditional ad-supported linear television morphs into a digital buying ecosystem, the jargon and definitions of "Addressable TV," "Advanced TV," "OTT," "Connected TV," and other acronyms can be inconsistent and create confusion for ad tech, buyers and sellers. Read more. |
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Publisher Forum Vancouver—Off-site Activities Announced |
| Join your digital media peers for an immersive conference experience where networking and peer-to-peer learning happen both inside and outside the conference classroom. Check out the signature Publisher Forum activities, including Yoga at the Parq, Rainforest Hike to Capilano Suspension Bridge, Granville Island Market Tour, Voyageur Canoe Tour, Biking in Stanley Park, Hike the Grouse Grind, and Sea Safari Eco-Tour. These are all a highlight of the conference experience. Read more. |
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| Top Stories |
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While it may come as no surprise that Google AdExchange generates the most programmatic revenue for U.S. publishers, when it comes to the battle between how much revenue is generated from client-side vs. server-side, we can pretty much call it even-Steven, according to a new report from Roxot called US Publisher Programmatic Revenues 2019. Read more. |
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I'm used to the eye rolls whenever I ask ad tech veterans their feelings on the potential of blockchain. I'll be the first to admit the term is sullied following an audacious hype cycle (even for ad tech!) and some scam-tastic initial coin offerings (ICOs). But the technology does seem… Read more. |
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Consumer trust in social media is greatly waning thanks to the fake news outbreak. It only makes sense that audiences are now turning back to trusted publishers, but they’re doing it in an interesting way. Rather than visiting the home page of their favorite publishers, they’re subscribing to their email newsletters. Adn that trust is extending to their advertising partners as well. Read more. |
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