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September 20, 2018 |
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Podcast Advertising Is Only Ramping Up |
| Some seemingly grim news from Buzzfeed and Panoply threw a wet blanket on the excitement that's been building around the podcasting space. While there may be a content glut, the advertising is just starting to awaken its potential. Editorial Director Gavin Dunaway explores why podcast advertising—and the digital audio space in general—continues to earn its buzz. |
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Monetizing Podcasts: A Q&A With NPR's Brett Robinson |
| NPR's Serial is widely considered where the podcast trend hit its stride. No surprise then that the NPR team are also on the forefront of podcast monetization. Senior Director of Ad Operations Brett Robinson dives into the challenges his team worked through in building up their program as well as burgeoning opportunities like programmatic. |
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An Agenda Jucier Than Texas Brisket |
| In addition to some killer keynotes, PubForum Austin (Nov. 4-7) is looking to have quite the tapestry of pertinent ad ops topics. We just added sessions on monetizing mobile apps; making niche audiences scalable; evaluating how evolved your ops department is; and even calculating user value on a per page and even lifetime basis. Also, see who is being knighted with a Digital Media Leadership Award! |
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| Top Stories |
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We seem to be in that sweet moment where artificial intelligence (actually advanced machine learning, but who are we to split hairs?) is more than just buzz and potential, but before the machines have enslaved us and forced us to farm their massive energon cube plantations. That day is coming—I… |
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It's not your imagination—most malvertising attacks do happen over weekends. Bad actors hope to catch ops when its guard is down, so the gatekeepers must always be vigilant. A robust ad-quality solution is an essential tool for a publisher, but finding the right one requires a great deal of due diligence. Editorial Director Gavin Dunaway assembles criteria that will aid you in your search for a true ally in the battle against bad advertising. |
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With Google’s Doubleclick Sales Manager (DSM) closing shop in 2019, many a publisher is scrambling to find and integrate a replacement order management system. The other week PGA Tour was kind enough to share a timeline for OMS migration, but I’m sure some of you said, “That’s great, but I'm still… |
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