May 17, 2018
 
Don't Scapegoat Publishers for GDPR's Opacity
The deadline for GDPR compliance is looming, and the trades continue to chide publishers for not being prepared enough. But considering the interpretation of the regulation has continually changed—and now Google has limited the number of ad tech vendors pubs can list in its consent management tool—Brian LaRue asks: How much of this is really publishers' fault?
Video Replay: Kill Complexity and Boost Revenue
Did you miss last week's webinar on how publishers and their partners are managing the exploding day-to-day data, integrations and reporting demands of a modern digital business? Fear not—the replay video lives on! Watch and listen to the discussion with The Economist's Sergei Bachtin, Bustle's Kim Foster, and our sponsor Operative.

WITH THE SUPPORT OF OPERATIVE
Listening and Learning With Branded Audio Content
Ops panelist Erica Osher from NPR/NPM explains her team's process for producing and distributing branded audio content. Podcasts are booming, smart speakers are proliferating, and there's been a lot to learn and master in creating branded content that takes off in the often intimate audio format. Read on to hear what she has to say...
Top Stories
In the latest installment of his Inside the Buy Side column, Gabe Greenberg lets us know what the heck agencies are thinking. Here, he speaks to Erica Schmidt, newly-tapped Global CEO of Cadreon, about the future of audience-based buying, the state of analytics at the agency level, and how the #TimesUp and MeToo are touching agency culture.
Armando Turco left the creative agency world to head up Vox's branded content studio last year. By his perspective, the publisher side is where the action is with branded initiatives. Catch him talking about this in a panel at Ops on June 5, but first, read what he has to say on the subject about the action beyond the buzz-speak.
To deliver on the potential of automated buying and selling in the in-app space, advertisers, publishers and our industry as a whole are doubling down on transparency initiatives that make it harder for issues like fraud to take root and restore the faith in the good actors. Here’s a look at some of those initiatives.

WITH THE SUPPORT OF SMAATO
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