Agenda

June 5

Monday – Pick Your Track

Data & Identity

Data is the lifeblood of the digital media ecosystem, but all the players in the value chain have different needs and use cases. With cookie deprecation looming, as well as increased scrutiny from state, federal, and international lawmakers, what’s a publisher to do? Get insights into how other companies are propping up their first-party data strategies, testing the (many) identity solutions, as well as best practices for complying with regulatory requirements while getting the most out of your data, and more.

Leading Through Change

In an era of demographic shifts, uncertainty, and industry disruptions, leading through change is about people and not just processes. Today’s leaders need to adapt their leadership styles to one in which flexibility and empathy are key to achieving their teams' goals and success. Learn how to create a culture that embraces change by setting a vision, listening to your team and customers, and moving forward with an action plan. 

    1:00pm – 1:10pm 10 mins
  • Welcome & Kickoff - Leading Through Change Track

    1:00pm – 1:10pm
    • Melissa Chapman

      Melissa Chapman

      Founder // Part Two Consulting
    • Yakira Young

      Yakira Young

      Content Manager // AdMonsters
    Leading Through Change
  • Welcome & Kickoff - Data & Identity Track

    1:00pm – 1:10pm
    • Andrew Byrd

      Andrew Byrd

      News Editor // AdMonsters
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
    Data & Identity
  • 1:10pm – 1:40pm 30 mins
  • Keynote — Calling BS on Identity: An In-depth Guide to Identity Solutions

    Identity
    Tech Discovery
    1:10pm – 1:40pm

    Analysts predict that by 2024, 70% of ad opportunities will be non-addressable. Publishers, looking to succeed in this new era need to adopt and test innovative solutions to monetize their audiences and future-proof their business. Identity solutions are emerging as a leading alternative to the third-party tracking cookie, but with over 80 solutions available on the market how will a publisher know if any of them deliver on their promise? Shiv Gupta, Founder, U Of Digital, will walk attendees through current identity solutions and how they work, as well as how the industry is evolving. Plus, he’ll provide a guide for calling BS on any ID graph.

    What You'll Learn:

    • What is identity and why it matters?
    • How present-day identity graphs are built
    • The Future of Identity
    • Shiv Gupta

      Shiv Gupta

      Founder // U of Digital
    Data & Identity
  • Keynote Fireside — Redefining Success: Leading with Vision and Innovation in the Modern Workplace

    Career Growth
    Leadership
    1:10pm – 1:40pm

    In today's fast-paced business world, leaders must be willing to think outside the box and adapt to industry changes quickly. This keynote fireside will provide insights into effective leadership practices that can help organizations stay ahead of the curve. We will explore the importance of hiring employees based on their skills and potential rather than just education or credentials. Organizations prioritizing skills over a four-year degree can tap into a wider talent pool and foster a more diverse and inclusive work culture. Additionally, we will discuss the role of innovation in driving success and how leaders can encourage teams to think creatively and embrace change.

    • Christena Pyle

      Christena Pyle

      Chief Equity Officer // dentsu Americas
    Leading Through Change
  • 1:40pm – 2:20pm 40 mins
  • Sustainability in Advertising - What Buyers Really Want and What We Can Do To Make a Positive Impact

    Monetization
    Automation
    Privacy
    1:40pm – 2:20pm

    As consumers, we try our best to reduce our environmental impact to use more sustainable energy. It’s time to apply this to the digital ad industry. Through initiatives such as Ad Net Zero, the industry is pledging to reduce carbon emissions produced from advertising operations, meaning more advertisers and publishers will be looking for sustainable options in their media buying and measurement. Join Onetag in this fireside chat to hear what ultimately drives buyer decisions, how publishers should be looking at their choices going forward and how the industry can drive the right outcomes for everyone.

    • Tom Jenen

      Tom Jenen

      CRO // Onetag
    • Ryan Smith

      Ryan Smith

      Strategy Director // EssenceMediacom
    Onetag
    Leading Through Change
  • Shaping the Responsible Supply Chain of the Future

    Sustainability
    1:40pm – 2:20pm

    Responsible media has become a buzzword in the industry, presenting new opportunities for curating inventory packages and creating a more efficient supply chain. It can often mean different things to different parts of the industry and the publishers’ perspective has not always been front and center. In this session, Sam Marc, Senior Director of Addressable Solutions at PubMatic will lead a discussion on the importance of responsible media on the sell-side. She will expand on the core components of responsible media, publishers’ roles in it, and how publishers and buyers can better partner to shape a responsible supply chain.

    • Yale Cohen

      Yale Cohen

      EVP, Global Digital Standards // Publicis Groupe
    • Sam Marc

      Sam Marc

      Senior Director, Addressable Solutions // PubMatic
    PubMatic
    Data & Identity
  • 2:20pm – 2:50pm 30 mins
  • Data Clean Rooms: Cutting Through the Confusion

    Privacy
    2:20pm – 2:50pm

    As privacy-first becomes the guiding rule of the advertising ecosystem, buyers, sellers, and everyone in between is turning to data clean rooms as a means of sharing, activating, and protecting their first-party data. In data clean rooms, two or more parties bring their data together for joint analysis with privacy, security, and governance rules in place. But if DCRs are so great, why aren’t more publishers and marketers hopping on board? For one, walled gardens are leading the tech’s adoption making interoperability hard. As well, the huge investment required presents a barrier to entry and there is also a lack of standardization and scaling changes. Yet, DCRs are the future of data collaboration and will provide publishers with more opportunities for control and activating campaigns to make them work in a cookieless environment.

    What You'll Learn:

    • What is the current state of clean rooms
    • Use cases for DCRs
    • What is the future of first-party data, addressable data, and data collaboration
    • Therran Oliphant

      Therran Oliphant

      SVP, Head of Data & Technology NA // EssenceMediacom
    Data & Identity
  • Navigating Transitions: Best Practices for Effective Leadership

    Career Growth
    Leadership
    2:20pm – 2:50pm

    If anything is constant in our industry, that is change. Whether taking on more responsibilities, doing more with less, or launching new technologies, finding the right approach is key. As a former VP at NBC, Comcast, and AMC Networks, Susie Meehan McGinty along with Laura Boodram, Chief Revenue Officer at FatTail have managed change in publishing, retail media and ad tech. Learn how to navigate transitions as an effective leader, as they share experiences and best practice tips for leading through change.

    • Laura Boodram

      Laura Boodram

      Chief Revenue Officer // FatTail
    • Susie Meehan McGinty

      Susie Meehan McGinty

      Principal/Founder // Springwell Digital Consulting
    Leading Through Change
  • 2:50pm – 3:10pm 20 mins
  • Afternoon Networking Break

    2:50pm – 3:10pm
    Leading Through Change
  • Afternoon Networking Break

    2:50pm – 3:10pm
    Data & Identity
  • 3:10pm – 3:45pm 35 mins
  • Generational Diversity for the Win

    Leadership
    DEI
    3:10pm – 3:45pm

    Managing and leading generations other than your own can be challenging. Priorities, expectations, and even communication styles are different. This session will explore the challenges and opportunities of generational diversity in the workplace and provide insights into how leaders can adapt their leadership styles to meet the needs of employees across the generations. You will leave this session understanding how to identify and leverage each generation's unique strengths and perspectives. 

    • Sandra Baez

      Sandra Baez

      VP of Operations // Premion
    • Amy He

      Amy He

      Industry Analyst Lead // Morning Consult
    • Josef Najm

      Josef Najm

      Global Programmatic and Partnerships Lead // Reuters
    • William Won

      William Won

      VP of Revenue // Brainly
    Leading Through Change
  • Data Privacy Laws: What you Need to Know in 2023

    Privacy
    3:10pm – 3:45pm

    Data privacy laws are multiplying across the US — and across the globe — and while a federal regulation remains merely a dream, five states have comprehensive legislation on par with the EU’s GDPR. Lest we forget, GDPR fines are ratcheting up. As consumer data privacy continues to reshape the advertising ecosystem, there’s no time like the present for advertisers, publishers, ad tech companies, and consumers to work together for the common good of finding solutions that protect consumer privacy while monetizing the free flow of news and information across the open web. Hear everything you need to know about data privacy in 2023 and how you can stay ahead of the curve.

    • Joan Abelardo

      Joan Abelardo

      Senior Counsel // BuzzFeed
    • Lacey Gutierrez

      Lacey Gutierrez

      Counsel // Hearst
    • Jessica B. Lee

      Jessica B. Lee

      Partner, Co-Chair, Privacy, Security & Data Innovations // Loeb & Loeb LLP
    Data & Identity
  • 3:45pm – 4:20pm 35 mins
  • Go, Go Community Power: How Collaboration and Connection Drives Success

    Career Growth
    DEI
    Leadership
    3:45pm – 4:20pm

    In the professional world, the concept of community is vital. It offers networking and mentorship opportunities that can’t be overstated, especially for women in tech fields. Join the founders of TechBae, a community for women in media and ad tech, as they discuss the value of community and how we can help, lean on, and leverage relationships to improve our day-to-day and our careers. From this session, you will gain a deeper understanding of the importance of community and how to leverage strong professional networks for greater personal and professional success. Also, learn about the importance of supporting and empowering your peers and the benefits of collaborative, community-driven approaches to achieving gender equity in ad tech.

    • Terri Gunnell

      Terri Gunnell

      EVP of Ad Tech, Products & Platforms // Audacy
    • Seema Patel

      Seema Patel

      Senior Vice President, Data Partnerships // TechBae & TelevisaUnivision
    • Brenda Salce-Garcia

      Brenda Salce-Garcia

      Head of Customer Success at Madhive & Co-Founder of TechBae // TechBae & Madhive
    Leading Through Change
  • Raptive Has Been Testing Google’s Privacy Sandbox for Months, Why Aren’t You?

    Privacy
    Monetization
    3:45pm – 4:20pm

    The results are in! Google’s Privacy Sandbox shows promising results for both advertisers and publishers alike (with caveats). Yet, with cookie deprecation pushed back to Q3 2024, many buyers and sellers are still taking a wait-and-see approach. Raptive is not. They have been testing the Privacy Sandbox for months. In this session, Raptive’s Chief Strategy Officer Paul Bannister and Google’s Privacy Sandbox Director, Joey Trotz will dig into the Protected Audiences API (formerly known as FLEDGE and fully available any day now) as well the Topics API, measurement and approaches to first party data. The clock is ticking on how the industry best prepares for life post-cookie, and those who adopt early will have the edge.

    • Paul Bannister

      Paul Bannister

      Chief Strategy Officer // Raptive (formerly CafeMedia)
    • Joey Trotz

      Joey Trotz

      Director, Privacy Sandbox // Google
    Data & Identity
  • 4:20pm – 5:00pm 40 mins
  • Driving Value for Advertisers With First-Party Data: Three Case Studies

    First-Party Data
    4:20pm – 5:00pm

    While many publishers are still waiting for the cookie to crumble before they invest in future-proofing strategies, there are others like Penske Media Corporation, AccuWeather, TelevisaUnivision, and more, who are already about the work of leveraging their first-party data to grow their revenue by leaps and bounds. Hear case studies from such publishers that highlight how they’re building, authenticating, and activating valuable first-party data sets to capture advertisers’ attention, win more RFPs and garner repeat business.

    • Seth Freudenburg

      Seth Freudenburg

      Vice President, Audience // TelevisaUnivision
    • Brett Goverman

      Brett Goverman

      Associate VP, Data Strategy // Penske Media Corporation
    • Amanda Marandola

      Amanda Marandola

      VP, Data Partnerships // AccuWeather
    Data & Identity
  • Humanizing the Workplace By Putting People First

    4:20pm – 5:00pm

    When it comes to managing your team, thinking of them as people first before employees empowers them to bring their whole selves to work. When people bring their whole selves to work, they are more comfortable speaking up and sharing their expertise and unique viewpoints, which brings the power of diversity of thought to the team, benefitting the team and the overall business. This panel will explore how leaders create people-first environments for their teams, in everything from hiring practices to dealing with microaggressions to creating an authentic culture of inclusion. 

    • Leslie Black

      Leslie Black

      Owner // ConsultLB
    • Lashawnda Goffin

      Lashawnda Goffin

      CEO // Colossus SSP
    • Dylan Hightower

      Dylan Hightower

      VP, Advertising Operations // Remedy Health Media
    • Cathy Ma

      Cathy Ma

      VP of Audience Development // Xometry
    Leading Through Change
  • 5:00pm – 6:30pm 1 Hr, 30 mins
  • Tech Hall Preview & Opening Happy Hour

    Networking
    5:00pm – 6:30pm
    Theorem
  • 6:30pm – 9:30pm 3 Hrs
  • Top Women in Media & Ad Tech Awards

    Networking
    6:30pm – 9:30pm

    Presented by AdExchanger and AdMonsters, The 2023 Top Women in Media and Ad Tech Awards recognize, celebrate, inspire and bring together the women who are making an impact in the greater digital media and advertising technology community. All are welcome at this important event to honor and meet some of the most powerful women in media and ad tech. Separate ticket required. Visit the Top Women website to learn more and buy tickets. 

June 6

Tuesday – Mix and Match Sessions

CTV & Video

Connected TV and video have never been bigger or more important to your revenue stream.

Ad Quality & Creative

How better ad quality and creative improves ROI for buyers and revenue for publishers.

Revenue & Product

Programmatic, Yield, UX, OMS, emerging revenue opportunities, and so much more. This is how the work gets done and where to grow revenue next.

Future Ops

Everything future for the revenue ops of tomorrow's media org.

    9:00am – 9:10am 10 mins
  • Welcome to AdMonsters Ops

    9:00am – 9:10am
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 9:10am – 9:30am 20 mins
  • Brand Suitability is a Two-Way Street: Aligning With Your Clients’ Values-Based Marketing Goals

    Brand Safety
    Media Buying
    9:10am – 9:30am

    In a world where values-based marketing has never been more relevant, why is there a disconnect between a brand’s ad campaigns and the measurement and activation strategies they pursue with verification vendors? When advertisers aren’t utilizing a nuanced brand suitability approach, important publications bear the brunt of overblocking and inventory waste. Brand suitability isn’t a one-way conversation. Join DV’s Andrew Smith to learn how you can find your voice in the brand suitability dialogue equipped with informed guidelines and partnership strategies.

    • Andrew Smith

      Andrew Smith

      SVP of Publisher Product // DoubleVerify
    DoubleVerify
  • 9:30am – 10:10am 40 mins
  • Keynote — How AI is Reshaping Media Buying and Selling

    AI
    Brand Safety
    Media Buying
    9:30am – 10:10am

    AI is already widely used at media agencies for doing things like brand safety guarantees and dynamic creative optimization. But when it comes to media buying, incorporating AI in the process will help buyers make the most of their spend by helping them find and collect the most impactful data from past performance to better understand the right audiences, proper placements, and the right times for displaying an ad or to stop bidding automagically. Understanding publishers' actual capabilities in AI has become a key aspect of the media scorecard used for planning, as AI can help solve many marketers’ current challenges from ad effectiveness and consumer engagement to brand safety and cross-device targeting. 

    • Mark Sturino

      Mark Sturino

      VP, Data and Analytics // Good Apple
  • 10:20am – 11:00am 40 mins
  • The Evolution of The Arena Group's Video Strategy

    CTV
    AI
    10:20am – 11:00am

    Join an exclusive conversation between Andrew Q Kraft, COO at The Arena Group along with the EX.CO CEO, Tom Pachys and CMO, Shachar Orren. They will take a deep dive into The Arena Group’s unique video strategy and learn how specific changes the publisher made around monetization, content, and contextual recommendations made a big impact – and fast. They will also discuss the ins and outs of the value chain and look under the hood to see how the technology works to fuel 2-3x revenue growth. Don’t miss this rare opportunity to hear directly from the industry leaders as they share insights, strategies, and best practices for driving success in the rapidly evolving world of online video.

    • Andrew Q. Kraft

      Andrew Q. Kraft

      Chief Operating Officer // The Arena Group
    • Shachar Orren

      Shachar Orren

      Co-Founder and CMO // EX.CO
    • Tom Pachys

      Tom Pachys

      Co-Founder and CEO // EX.CO
    EX.CO
    CTV & Video
  • Fixing the Alignment Between Sales, Product and Engineering

    10:20am – 11:00am

    Misalignment of key departments within companies is the #2 reason for the demise of products, second only to the lack of product market fit. Think of everything your company could achieve if your sales, product and engineering teams were all aligned. Attend this session to review a framework to align your teams and learn from several successful case studies. Bring your questions and challenges as there will be time to analyze your situation and define steps to position your teams for success.

    • Katherine Tuluzova

      Katherine Tuluzova

      Executive Vice President, Americas // Sigma Software
    Sigma Software
    Revenue & Product
  • When Less Is More: Shrinking PGA Tour’s Ad Products Portfolio

    UX & UI
    Monetization
    10:20am – 11:00am

    In 2022, PGA Tour massively overhauled its website and app. Since all ad formats needed to be retested and recertified for the new designs, VP, Advertising Strategy & Operations, Raef Godwin, and his ad operations team took this as an opportunity to review and streamline their ad product offerings. By focusing on standardizing and templatizing fewer ad container sizes and relying on widgetized features inside the containers, PGA Tour was able to reduce the number of ad formats it needed to technically implement while preserving its ability to offer advertisers many eye-catching, high-impact feature combinations. They also reduced the number of ads per page and focused on fewer rich impressions instead of standard ads. Learn how PGA Tour has thrived with fewer, higher-quality ads after the redesign.  

    • Raef Godwin

      Raef Godwin

      VP of Revenue Operations // PGA Tour
    • Shawn Pokorny

      Shawn Pokorny

      Director of Campaign Services // Clipcentric
    Clipcentric
    Ad Quality & Creative
  • 11:00am – 11:30am 30 mins
  • Morning Network Break

    11:00am – 11:30am
  • 11:30am – 12:10pm 40 mins
  • The Power of Programmatic CTV

    CTV
    Programmatic
    Measurement
    11:30am – 12:10pm

    In 2022, a massive 92% of US households were reachable by CTV programmatic advertising. Clearly, programmatic advertising is revolutionizing how advertisers reach audiences on CTV. In this session, we will explore the trends, challenges, and opportunities of programmatic advertising for CTV. Why is programmatic advertising for CTV becoming increasingly popular? What value does it drive for both advertisers and publishers? What does the future of programmatic CTV look like? How is addressable advertising reshaping the programmatic advertising landscape? We will explore all of these questions and more in this session.

    • Addy Atienza

      Addy Atienza

      VP, Programmatic Revenue & Operations, Streaming TV // Trusted Media Brands
    • Drew Goodrich

      Drew Goodrich

      Head of Programmatic Revenue & Partnerships // Plex
    CTV & Video
  • Optimization Summit: The Knights of Yield Reconvene

    Yield
    Programmatic
    Monetization
    11:30am – 12:10pm

    This session will focus on optimization tactics; enhancing holistic yield strategy; header maintenance and demand partner evaluation; and so much more.

    • John Delvito

      John Delvito

      Senior Manager, Yield, Ad Ops, Programmatic // Nasdaq
    • Alex Mason

      Alex Mason

      VP, Programmatic Sales, Yield & Strategy // Ranker
    • Ryan McConaghy

      Ryan McConaghy

      VP, Global Monetization Strategy // Conde Nast
    • Michael Persaud

      Michael Persaud

      Head of Programmatic // a360 Media, LLC
    Revenue & Product
  • Creative Solutions to Product Innovation and Evolution

    Creative
    UX & UI
    11:30am – 12:10pm

    Many a publisher has walked the tightrope between optimizing revenue and maintaining a positive user experience, but can anyone say they have ever solved this challenge? In this session, a crew of product pros explore how to creatively approach product innovation and evolution, with a focus on publisher monetization products. They will cover topics like workflows, ad quality and creative, site speed, creative services, working with Ops and dev, plus a whole lot more.

    • Glenda Bautista-Baker

      Glenda Bautista-Baker

      Senior Director, Product // Penske Media Corporation
    • Dor Zaidenberg

      Dor Zaidenberg

      Director of Product - Monetization & Optimization // Forbes
    Ad Quality & Creative
  • The (un)promise of Web3

    Monetization
    Privacy
    Data & Analytics
    11:30am – 12:10pm

    https://www.admonsters.com/nlp

    • Neil Sweeney

      Neil Sweeney

      CEO + Founder // Reklaim
    Future Ops
  • 12:20pm – 1:00pm 40 mins
  • Live TV or VOD? Maximizing the Pros, Overcoming the Cons

    CTV
    Media Buying
    Monetization
    12:20pm – 1:00pm

    With the rise of streaming services and advanced targeting capabilities, ad tech has the potential to transform the way advertisers reach and engage with their audiences. However, with these opportunities come challenges, including ad fraud, data privacy, and audience fragmentation. This session will provide a comprehensive overview of the pros and cons of ad tech in Live TV and VOD, along with practical tips for how publishers can navigate the challenges and take advantage of the opportunities.

    • Amanda Steinmetz

      Amanda Steinmetz

      VP, Platforms // TelevisaUnivision
    • Dan Newberry

      Dan Newberry

      Vice President, Ad Tech & Operations // Major League Baseball
    CTV & Video
  • Collaboration Across the Aisles: How Publishers Ship Successful Ad Products

    UX & UI
    Creative
    Leadership
    12:20pm – 1:00pm

    Building successful ad products relies on the cooperation of cross-functional teams. How can ops, data, and revenue come together to streamline workflows and processes to build more successful products? This session brings together The Arena Group’s Head of Ad Tech & Monetization, VP of Data Strategy & Operations, and VP of Ad Ops to discuss hurdles, working with other departments, and they’ll also highlight their most exciting projects with brands like Sports Illustrated, TheStreet, Parade, and more.

    • Reginald Hudson

      Reginald Hudson

      VP of Advertising Ops // The Arena Group
    • Stephanie Mazzamaro

      Stephanie Mazzamaro

      Head of Programmatic, Addressability and Ops // The Arena Group
    • Melissa Sin

      Melissa Sin

      Head of Ad Tech & Monetization // The Arena Group
    Revenue & Product
  • Fighting Fraud: Time for the Next Chapter

    Brand Safety
    Fraud
    12:20pm – 1:00pm

    It is estimated that by the end of this year, ad fraud is expected to cost the industry $100 billion globally. Have the bots and cloaking finally taken over? Enter AI, machine learning, and other upgraded tools that advertisers are now employing — moving from legacy fraud verification to analytics — giving them far more details and insights to make better business decisions about their digital ad spending. Fighting fraud requires long-term persistent strategies from across the industry. It's time to move forward into the next chapter of fighting digital ad fraud and stop worrying about whose responsibility it is, and instead collaborate to find the best solutions. Dr. Augustine Fou will present case studies from his research that will teach us all how we move ahead.

    • Dr. Augustine Fou

      Dr. Augustine Fou

      Independent Ad Fraud Researcher // FouAnalytics
    Ad Quality & Creative
  • Neuro-Programmatic: The Inclusive Programmatic Marketplace

    Programmatic
    12:20pm – 1:00pm

    Have you heard of one of ad tech's most inclusive and expansive new marketplaces? A marketplace aimed at engaging audiences based upon what motivates them as people and not targets? Reset Digital's Neuro-Programmatic technology is a first-of-its-kind programmatic platform that allows brands to connect with audiences, including the largest marketplace of diverse-owned and operated publishers. Learn how this marketplace helps publishers connect with audiences more authentically through Reset Digital's client Verizon. 

    • Charles Cantu

      Charles Cantu

      Founder // Reset Digital
    • Nakesha Holley

      Nakesha Holley

      Media Strategy // Verizon
    Future Ops
  • 1:00pm – 2:00pm 1 Hr
  • Lunch

    1:00pm – 2:00pm
  • 2:00pm – 2:30pm 30 mins
  • AI + Malvertising = ?

    Fraud
    Brand Safety
    2:00pm – 2:30pm

    AI is super powering everything, regardless of whether you have good intentions or bad ones. Join us for an exploration by the founders of Confiant on how AI is already shaping the ad security landscape and what the future holds.

    • Jerome Dangu

      Jerome Dangu

      Chief Technology Officer and Co-Founder // Confiant
    • Louis-David	Mangin

      Louis-David Mangin

      CEO and Cofounder // Confiant
    Confiant
  • 2:30pm – 3:00pm 30 mins
  • Keynote Interview - How Ad Tech Became an Environmental Nightmare and How We Can Solve It in 2023

    Leadership
    Corporate Responsibility
    2:30pm – 3:00pm

    Programmatic advertising was introduced nearly 30 years ago to minimize the financial cost and maximize the reach of digital advertising. But it’s also one of the largest offenders of carbon emissions.  According to studies, the typical online ad campaign emits approximately 5.4 tons of carbon dioxide and an entire campaign produces around 323 tons of carbon dioxide, which is equivalent to roughly 160 round-trip flights between Paris and New York. That’s a massive carbon footprint. So, how did we get into this mess and how can we get out? And, who are some of the worst culprits, as well as those that are doing good? In this discussion between one of Programmatic’s early founders, Brian O’Kelley, and investigative tech reporter, Shoshana Wodinksky, hear how O’Kelley’s Scope3 is leading the decarbonization of media and advertising.

    • Brian O’Kelley

      Brian O’Kelley

      CEO and Co-Founder // Scope3
    • Shoshana Wodinsky

      Shoshana Wodinsky

      Tech Reporter // Shoshana Wodinsky
  • 3:20pm – 3:30pm 10 mins
  • Afternoon Wrap-Up

    3:20pm – 3:30pm
    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 3:00pm – 3:20pm 20 mins
  • How Generative AI Generates Revenue For Publishers, Today

    AI
    3:00pm – 3:20pm

    What if generative AI, like GPT, not only delivered cost savings for content creation but also generated revenue for publishers automatically? It already does. Admiral, The Visitor Relationship Management (VRM) Company, launched the first GPT-based visitor journeys in the industry earlier this year and it's already generating revenue for publishers. In this session you will learn how Generative AI that Generates Revenue™ is auto-optimizing revenue generation, learning what visitor journeys drive the strongest, most valuable relationships and reconfigures to improve your website for your visitors. Discover how generative AI has moved beyond cost savings and will be a long-term revenue driver for media publishers as visitor relationships redefine the Internet's core business model.

    • Dan Rua

      Dan Rua

      CEO // Admiral
    Admiral
  • 3:30pm – 4:00pm 30 mins
  • Afternoon Networking Break

    3:30pm – 4:00pm
  • 4:00pm – 4:40pm 40 mins
  • Shoppable TV: Shaping Ecommerce’s Future With Unique Consumer Experiences

    Retail Media
    CTV
    4:00pm – 4:40pm

    Shoppable TV  is an emerging technology combining ecommerce with video content, allowing viewers to pause, rewind, fast-forward, and interact with ads while watching streaming content across devices. For publishers, shoppable video offers a new revenue stream while enhancing viewers’ experiences. With features like QR codes and clickable overlays, shoppable formats,  increase ad engagement and campaign effectiveness. Hear case studies detailing the benefits of shoppable video, including improved conversion rates and vital real-time performance data. 

    • Miles Fisher

      Miles Fisher

      Senior Director of Ad Platforms & Growth Sales // Roku
    • Amie Owen

      Amie Owen

      US Head of Commerce // Universal McCann Worldwide, Inc.
    • Marika Roque

      Marika Roque

      Chief Innovation Officer & Chief Operating Officer // KERV
    CTV & Video
  • Does the Medium Move the Message?

    Media Buying
    Podcast
    4:00pm – 4:40pm

    Sounds Profitable conducted a comparative study of the effects of advertising across three platforms: two broadcast channels (AM/FM Radio, Network/Cable TV) and one on-demand platform, podcasting. Come to learn about the results of their study.

    What You'll Learn:

    • How Podcasting’s reach compares to Radio and TV
    • The unique and additive nature of podcasting’s audience
    • How podcast listeners feel about advertising
    • How the top five brands in radio, TV, and podcasting perform
    • What a podcast buy provides that complements a broadcast buy
    • Tom Webster

      Tom Webster

      Partner // Sounds Profitable
    Revenue & Product
  • Best Practices For Driving Your CPM Quality

    UX & UI
    4:00pm – 4:40pm

    More revenue doesn't exactly mean quality revenue. If you're a publisher looking to maximize revenue from your online content, then this talk on best practices for driving publisher CPM quality is for you. Explore strategies to minimize wasted ad calls, eliminate bidders, and optimize and improve your ad placements, formats, and content. We'll also delve into ways to increase viewability and engagement, and by the end of this talk, you'll have actionable insights to improve your CPM quality and drive better results for your inventory. Better ad quality leads to better revenue quality.

    • Vanessa Eng

      Vanessa Eng

      VP Programmatic Revenue Strategy & Operations // Enthusiast Gaming
    Ad Quality & Creative
  • The Future of Gaming: Monetizing Esports

    ESports
    Media Buying
    4:00pm – 4:40pm

    The gaming industry is booming and esports is greatly contributing to its exponential growth. It would be a mistake for publishers and advertisers to ignore the opportunities. Advertising in the esports and gaming space covers everything from virtual billboards, signage, and sponsored characters in games to sponsored experiences through Platforms like Twitch and Mixer to influencer marketing of products from content creators and streamers. The future of advertising holds more virtual landscapes than we think. 

    • Ryan Johnson

      Ryan Johnson

      CEO & Founder // Cxmmunity Media
    • Dante Simpson

      Dante Simpson

      CEO // ESPAT TV
    Future Ops
  • 4:50pm – 5:30pm 40 mins
  • Cultivating the Cordless Curve: Decoding CTV Measurement

    CTV
    Measurement
    4:50pm – 5:30pm

    With half of the adult population now cordless, CTV presents an incremental reach opportunity. Streamers of all ages now prefer watching FAST channels, rather than paying for a subscription. Marketers are focusing on campaign metrics that really matter to drive business growth like unique reach, frequency, ROI, and outcomes attribution. With a complex landscape, increased fragmentation, and inconsistent measurement, the challenges of CTV are endless. At the same time, data and measurement are key to CTV becoming a significant driver of reach. Learn strategies for CTV measurement success and developing standards. 

    • Caroline Horner

      Caroline Horner

      Consultant // Lift Analytics
    • Jesus Mascias

      Jesus Mascias

      Director, Product Management // FreeWheel
    • John Osborn

      John Osborn

      Co-Founder and CMO // Turnstil
    • Douglas Paul

      Douglas Paul

      Director of AdOps & AdTech // Tastemade
    CTV & Video
  • Commerce, Content and Media: The Opportunity for Publishers

    Retail Media
    Monetization
    4:50pm – 5:30pm

    Commerce media is blowing up and transforming advertising by closing the loop on data and attribution. At its heart, is commerce content which results from a partnership between brands and publishers to drive product sales for the brand and provide an alternative revenue stream for the publishers. In this session, learn how commerce media brands work with publishers on exclusive deals, to drive curated experiences for their audiences. Together, brand and media partners can scale addressable inventory, enable measurement, and provide media planning tools to manage audience overlap and contextual affinities. Together, let’s learn about the opportunities that commerce media bring to the entire ad ecosystem.

    • Justin Barton

      Justin Barton

      Senior Vice President of Digital Strategy & Partnerships // Black Enterprise
    • Ryan Chong

      Ryan Chong

      Senior Director of Ad Operations // Ziff Davis
    Revenue & Product
  • Bridging the Gap Between First-party Data and Creative

    4:50pm – 5:30pm

    As the cookie crumbles and customizations increasingly become integral to securing guaranteed ad spend, we're seeing a second coming of publisher in-house creative shops. Learn how iOne Digital and their OneX Studio merge product and data to cut through with custom creative for brands like Toyota, AT&T, Chevy, and more.

    • Markus Robinson

      Markus Robinson

      Senior Vice President of Product // iOne Digital
    • Matthew Smith

      Matthew Smith

      SVP, Head of Creative & Branded Content Development // One X Studios
    Ad Quality & Creative
  • The Promise of Generative AI: Can It Really Make the Advertising Ecosystem Better?

    AI
    Automation
    Creative
    4:50pm – 5:30pm

    Automation is not new in ad tech, but generative AI is making heads turn, from industry experts and government officials alike. As the word suggests, generative AI generates content such as text, images, videos, audio, and more. Many are wondering if this new tech will steal their jobs, while global governments are assembling to regulate this emerging tech. Yet, the advertising industry is implementing generative AI into business plans, including strategy consults, creative research creative and new product development, and managing a brand’s reputation. Learn the ways that generative AI is being leveraged across the advertising ecosystem and whether it can revolutionize digital media and advertising.

    • Peter Prodromou

      Peter Prodromou

      Founder/President // Boathouse Inc.
    • Greg Verdino

      Greg Verdino

      President & Founder // Verdino
    Future Ops
  • 5:30pm – 7:00pm 1 Hr, 30 mins
  • Wrap Party

    Networking
    5:30pm – 7:00pm

    That's a wrap! Join your peers and colleagues to unwind with drinks, bites, and sparkling conversation to cap off your AdMonsters Ops experience. 

    Theorem

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