The top minds in digital media and advertising lock horns over the thorniest issues–ones that stretch across channels, platforms, and even mediums. Learn strategies for improving buy-side-sell-side relationships; the impact of regulations and cleaner-web initiatives; how to take advantage of innovations in a rapidly shifting ad-tech landscape; and more.
Marketing technology is fast redefining digital advertising as social media matures as a marketing channels. Find out about the best technology to quickly boost your marketing efforts; bold strategies for leveraging social media channels; the keys to getting the most out of influencer campaigns; how advertisers and publishers are partnering with social platforms to the benefit of all parties; and more.
Linear TV and digital video are more connected than ever, which somehow means the space is also more complex than ever. Discover the biggest opportunities within connected TV offerings; what TV buyers are looking for in a fast-changing market; how interactive ads could disrupt the space; how to optimize programmatic video programs; and more.
The digital age has opened a lot of doors for creative innovation, but building effective and engaging content at scale remains challenging. This track will explore how to jump on the latest creative trends; key factors for delivering engaging branded content; how live events can bolster digital efforts and vice versa; and more.
Just as marketers and publishers alike are discovering new techniques and tools for converting data into actionable insights and ultimately revenue, regulators are attempting to govern data privacy. Discover how revenue analytics can breathe new life into monetization efforts; best strategies for complying with regulatory requirements while getting the most out of your data, how to derive the most from location data, and more.
Smartphones and tablets were only the beginning of the mobile revolution: digital has extended its reach to virtual assistants, billboards, and even automobiles. Learn how to ride the rollout of 5G networks; the hottest marketing opportunities for digital audio and voice-activated advertising; how to take advantage of advances in digital out-of-home; and more.