April 13, 2023
 
How Malvertising Shapes Behavior and Threatens An Industry: A Q&A with Yuval Shiboli, GeoEdge
The surge in malvertising has been a source of concern for Yuval Shiboli, Director of Product Marketing at GeoEdge. From 2022 to 2023, GeoEdge monitored and analyzed billions of live advertising impressions across premium websites, apps, and SSPs to assess the overall ad quality in today’s digital ecosystem. The results, published in GeoEdge’s Q1 Ad Quality Report are worrying, which is why Yuval Shiboli is sounding the alarm. Read more.
IAB Public Policy and Legal Summit: The State of Privacy
While state privacy laws are in effect and on the way, the ad tech ecosystem in America is eager for federal compliance laws that balance the need for effective advertising and data ethics. At IAB's Public Policy and Legal Summit, publishers, privacy regulations, and compliance lawyers came together to discuss the state of privacy. From privacy compliance in CTV to how publishers can navigate the compliance landscape, here are some of the top takeaways from the conference. Read more.
Announcing Two Futuristic Keynotes @ AdMonsters Ops
We have two mind-shifting keynotes in store for you at AdMonsters Ops. First up, we have Mark Sturino, VP, data and analytics at Good Apple, who will lead us into the future to discuss how AI is reshaping media buying and selling. Afterward, Shoshana Wodinsky, tech reporter, will interview Brian O'Kelly, VP, data and analytics, SCOPE3, about how we can solve the environmental nightmare in the ad tech ecosystem. You won't want to miss it. Register Now!
Top Stories
In her current role, Jamie Lieberman is responsible for all aspects of the company's legal operations, including providing legal counsel and coaching on policies and procedures, intellectual property, contract negotiations, and compliance. She is Mediavine’s chief advisor in refining and enhancing corporate standard operating procedures with a focus on compliance to ensure Mediavine continues to provide innovative solutions, offerings, and services. Read more.
Steven Goldberg, VP of North America Publishers at LiveRamp, emphasized that publishers must start testing solutions before Google makes its move. The time is now when they still have a runway to try out opportunities. At LiveRamp, Goldberg oversees the Authenticated Traffic Solution (ATS) product and suggests that publishers should consider an authenticated traffic strategy that shows, from a CPM standpoint, far superior results against other inventory. Read more.
Shoppable online advertising is evolving beyond static banners and pop-ups. Today’s innovations are far more actionable than your standard, static units. To reflect this, new deal-focused media companies have risen along with deal-focused coverage and commentary on traditional publishers for this increasingly savings-focused audience. Many have seen a parallel growth in traffic over the past few years as e-commerce has risen in prominence. Read more.
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