March 30, 2023   PubForum Miami: Why Publishers Need to Invest in Commerce Media What does the future hold for commerce media? That’s the question Eric Brackmann, Head of Commerce Media, Koddi, addressed at this month’s PubForum Miami. He walked attendees through the definition of commerce media, why it’s important to learn how this sector is evolving, and how to embrace all commerce media has to offer publishers. Read more. A Calm Through the Storm: Women's History Month Q&A With Laura Boodram, CRO, FatTail Two years ago, Boodram was honored in the mentorship category at AdMonsters’ Top Women in Ad Tech and Digital Media Awards. In honor of Women's History Month, we spoke with Laura Boodram, CRO, FatTail, about how she started in ad tech, her experience being a women executive, and how her new role as CRO has allowed her to grow. Read more. AdOps Are Rock Stars. Are Sales Teams Taking Advantage of Their Stardom? How widely is contextualized AdOps data shared with sales and ad product teams? Have publishing organizations succeeded in digital transformations, or are they still struggling with silos that ultimately inhibit a more robust monetization strategy? To answer these questions, we surveyed 136 people who work in digital publishing in an AdOps, sales, revenue, or product function. Read more. Top Stories Ex.Co Gets Into the AI Content Recommendation Business: A Chat with CEO Tom Pachys AdMonsters spoke with Tom Pachys, CEO and Co-Founder, EX.CO about the launch of the ad tech company's new AI-driven content recommendations and premium video libraries for publishers. We also discussed how they increase value for publishers by streamlining the supply path, and how AI can help fix ad tech's sustainability issue. Read more. PubForum Miami: Minority Report Podcast Live — Developing a Leadership Career in Digital Media and Ad Tech For the onstage recording, the trio discussed Chris’ career development. He started as a financial analyst at HBO and transitioned into the world of digital media and ad tech. The conversation also explored leadership tactics, what it means to be LatinX in the industry, and why we need more diversity. Read more. The Unintended Consequences of a TikTok Ban If you live in DC, you may have noticed a new breed of lobbyists in town: the TikTok influencer. Politico reported that these folks planned to “flood” the city this week with its presence in an effort to stave off the U.S. government’s attempt to ban the app, unless ByteDance… Read more. Upcoming Events Mar. 23, 2023 | Deadline Extension: Top Women in Media & Ad Tech Jun. 5-6, 2023 | AdMonsters OPs Jun. 6, 2023 | Top Women Gala Aug. 6-9, 2023 | Publisher Forum: Coronado Island Nov. 5-8, 2023 | Publisher Forum: New Orleans View All Premium Jobs Principal Communications Compliance Analyst, Advertising Regulation FINRA; Rockville, MD Senior Manager, Advertising & Marketing Counsel HelloFresh; Chicago, IL Regional Advertising Sales (Remote) The Grint Tour; Brandon, FL Associate Director, Global Regulatory Affairs Advertising and Promotion Vertex Pharmaceuticals; Boston, MA View All Job Listings Principal Communications Compliance Analyst, Advertising Regulation FINRA - Rockville, MD Communications Compliance Analyst, Advertising Regulation FINRA - Rockville, MD Associate Director, Regulatory Affairs Advertising Promotion (Remote) Vertex Pharmaceuticals - Boston, Massachusetts Engineer - Java - Global Advertising & Brand Management Amex - Phoenix, AZ Advertising Account Executive - Graham Media Group WJXT - Jacksonville, FL Assistant Professor - Strategic Communication, Digital Advertising Northern Arizona University - Flagstaff, AZ Add A Job Listing | View All