August 11, 2022
 
Justin Killion: Complex Networks Masters the Art of the Pivot to Diversify Revenue
Inspired by the innovation of Complex co-founders Marc Ecko and Rich Antoniello, Justin Killion, President at Complex Networks, will discuss the “Justification of Revenue Diversification” for the Publisher Forum opening keynote. Complex Networks boasts a twenty-year long legacy of adapting from print to web to streaming in order to maintain and grow a diversified audience that produces revenue. Tactics that will help the ad tech industry adjust and flourish through the new privacy regulations.  Read more.
In the Eyes of Pubforum Keynote Sharon Harris: If You Aren't Leveraging Your First-party Data, Then What Are You Doing?
While retail marketplaces are exciting territory, many brands are dragging their feet on commerce. Harris and her team provide their clients with the tools and strategies to win the buy box. Read more.
Effectively Using Consumer Data to Future Proof Your Business
In preparation for our upcoming webinar with Permutive: How Publishers Can Use Data to Close More Deals With Advertisers, Wednesday, August 31 at 1 PM ET, (Register Now!) I spoke with Thomas Baart, Customer Success Manager at Permutive. We discussed how publishers and advertisers can deliver more responsible advertising to consumers, using first-party data to retrieve consumer data, how publishers can be better consultants to advertisers to improve revenue insights, and the legitimacy of zero party data.   Read more.
Top Stories
Does an email still count as first-party data if you never know who the email belongs to, or whether it belongs to anyone at all? And what happens as email obfuscation becomes an “enabled by default” feature of consumer devices and web browsers? Just when everyone thought email might be a refuge from cookies and MAIDs, consumer tech companies like Apple are doing their best to ensure that email doesn’t become another tracking vector. Read more.
No site, it seems, is immune, with clickbait ads appearing on even the most discerning properties. This 5-minute survey seeks to help us better understand the extent of the problem, why it occurs, and whether or not publishers have the tools they need to eradicate it from their properties.  Read more.
A leading global outsourcing company, SEBPO services all areas of the advertising technology space. As such, the company is uniquely positioned to help its clients with any needs they have, despite the current state of the industry. This helped SEBPO navigate the pandemic and subsequently the Great Resignation, both pivoting how the company itself operates as well as how it helps its clients do business. Read more.
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