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December 14, 2018 |
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Ad Ops Terms Explained: Best Of AdMonsters Decoder 2018 |
| In the ad ops industry (aka “online ad operations," “online advertising operations," “ad operations,” “online ad ops," and “ops” in the trade)—things keep changing all the time. There’s a new regulation here, some new tech to learn about there and then a bunch of rejiggering the pipes to keep apace. And with all of those changes comes a slew of new terms and acronyms to learn. That’s why AdMonsters created the Decoder, a series that breaks down both the most basic and most complex aspects of ad ops. Read more. |
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Is Storytizing the Future Of Advertising? |
| It’s no surprise, the media landscape has changed dramatically the past few years—and continues to change nearly every day. The way marketing looks at paid, earned, shared, and owned is flipping. Because of this “The five Rs are becoming complementary to the three Ps,” says Bob Pearson, Senior Advisor at W2O Group and author of Storytizing: What’s Next After Advertising? Read more. |
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| Top Stories |
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More than ever, audience segmentation is a viable path to increasing revenue for publishers, especially publishers who can effectively leverage first-party data both on-site and off-site. That was an essential piece of Madhura Sengupta’s —former Director of Ad Product Technology at Edmunds.com—talk, “Mastering the Sell Side and Buying Side of Advertising,” at Publisher Forum in Portland earlier this year. Read more. |
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For digital media and advertising 2018 has been a really exciting, but often bumpy, roller coaster ride. As far as ad operations is concerned, blockchain, artificial intelligence, location services, and mobile-first everything are offering promising monetization alternatives and other opportunities that bring publishers and brands closer to audiences in more efficient and meaningful ways. But more than any other topic being discussed throughout the industry is cleaning up the programmatic ad supply chain. Take a look back into AdMonsters archives to remember the good (and the bad) times. Read more. |
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The spread of bad ads is pretty bad in general, but since 2017— throughout the security software industry — cryptojacking has been known as the Evil Overlord (most menacing and most prevalent) of all cyber threats. Hackers looking to get rich quick from mining cryptocurrency illegally are the culprits, and they’re injecting bad javascript code into websites, mobile apps, videos and advertising to take over users’ device power to do so. According to Kapersky Labs, crypto mining malware has infected more than five million people in the first three quarters of this year alone. Read on to learn more about those pesky miners. |
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