June 3

Monday – Mix & Match Your Sessions Across Two Focused Tracks

Future Ops

From Generative AI to FAST to audience representation, this track will cover everything future for the revenue ops of tomorrow's media org.

Data & Identity

Get insights into how other companies are propping up their first-party data strategies, testing the (many) identity solutions, complying with regulatory requirements while getting the most out of data, and keeping their data, the lifeblood of the digital media ecosystem, healthy.

    1:00pm – 1:10pm 10 mins
  • Welcome & Kickoff

    1:00pm – 1:10pm
    Future Ops
  • Welcome & Kickoff

    1:00pm – 1:10pm
    Data & Identity
  • 1:10pm – 2:00pm 50 mins
  • KEYNOTE: Futurecasting with Foresight: Beyond the Crystal Ball

    1:10pm – 2:00pm

    Ditch the crystal ball and start thinking like a futurist, blending foresight with a dash of strategic execution. This session explores the merging of art and science to arm leaders with tools and insights to predict future trends, disruptions, and opportunities in digital media and advertising. Learn to develop a futurist mindset, mixing creativity, deep analytics, and smart strategy to turn future challenges into possibilities.

    • Albert Thompson

      Albert Thompson

      Managing Director, Digital Innovation // Walton Isaacson
    • William Roberts-Foster

      William Roberts-Foster

      Vice President, Ad Innovation Strategy, Advertising and Partnerships // NBC Universal
    Future Ops
  • KEYNOTE: Regulations Town Hall: Navigating Standards and Compliance

    1:10pm – 1:40pm

    As the compliance crackdown gets stricter, it’s paramount that the industry understands the goals and priorities of federal regulators. Publishers and advertisers must align their businesses with the latest ethical compliance standards. In this town hall, gain practical insights to ensure your compliance efforts meet the highest ethical standards, fostering trust and transparency with your audience.

    • Raashee Gupta Erry

      Raashee Gupta Erry

      Founder & CEO // UPLEVEL
    Data & Identity
  • 1:40pm – 2:00pm 20 mins
  • Putting 1st-Party and Media Quality Data to Work in Open Auctions

    First-Party Data
    Data & Analytics
    1:40pm – 2:00pm

    The best ad & rev ops teams have been challenged more than ever in recent years. Data complexity is on the rise and the industry is in need of new best practices. How can you utilize all of your data to the fullest while maintaining internal efficiencies? Join DV’s Sean Arnold and Fox’s Joe Luna to learn how their data and analytics team is uncovering issues and opportunities faster than ever with 1st-party data at the core of it.

    • Sean Arnold

      Sean Arnold

      Senior Director, Publisher Sales // DoubleVerify
    • Joe Luna

      Joe Luna

      VP Sales Operations // Fox News Channel
    Data & Identity
  • 2:00pm – 2:30pm 30 mins
  • Evolution and Tradition: Gen AI Targeting Tools for Publishers

    2:00pm – 2:30pm

    Generative AI has opened up exciting opportunities for publishers to potentially make their content and audiences even more accessible and relevant for brands. Marketers know the importance of a brand’s unique message and voice. With GenAI, targeting could be just as unique as they are. In this session, New York Times Advertising will share how they’ve been experimenting with GenAI to expand upon their suite of first-party targeting solutions and looking towards the future of the ad business.

    • Valerio Poce

      Valerio Poce

      Executive Director, Ad Product Marketing // New York Times, The
    Future Ops
  • How to Lead Change Management in an Evolving Digital Privacy Landscape

    2:00pm – 2:30pm

    In this session, Christie Ray and Emma will explore the critical role of change management amid today’s landscape of rapidly evolving privacy regulations. Christie Ray will share the foundational pillars of successful digital business transformation, identifying key strategies to help organizations drive effective digital change and transformation. Emma will share examples of how these high-level strategies can be applied practically when navigating digital privacy changes as an organization. With a steady stream of digital privacy changes in recent years and more on the horizon, this session aims to equip organizations for success in their digital business transformation journeys – both through successful compliance as well as sustainable business growth.

    • Emma Delaunay

      Emma Delaunay

      Media Project Lead // Fifty-Five
    • Christie Ray Harrison

      Christie Ray Harrison

      Executive Director // fifty-five
    Data & Identity
  • 2:30pm – 3:00pm 30 mins
  • Networking Break

    2:30pm – 3:00pm
  • 3:00pm – 3:30pm 30 mins
  • Lessons From a CMO: How Brands Can Reach People in a Privacy-Safe World

    3:00pm – 3:30pm

    Learn how an omnichannel strategy enhances ad recall, supported by research from Teads and MediaScience. Explore advanced contextual targeting and data precision to deliver personalized, contextually relevant advertising across all screens, ensuring superior performance and reliability.

    • Natalie Bastian

      Natalie Bastian

      Global Chief Marketing Officer // Teads
    Future Ops
  • The Inside Scoop on Testing Alt IDs

    3:00pm – 3:30pm

    Let’s take a journey through the dynamic world of alternative IDs, examining the choices amongst over 100 alt ID options. We’ll explore the essentials for setting up tests and spotting successful outcomes, to hearing real-deal insights from both the buy side and sell side about navigating this new terrain. This session will take a laser-focused look into mastering identity on the open web, as well as the pros and cons of adopting an ID-agnostic approach.

    • Stephanie Mazzamaro

      Stephanie Mazzamaro

      Head of Programmatic, Addressability and Ops // The Arena Group
    • Patrick McCarthy

      Patrick McCarthy

      SVP, Programmatic Monetization // Dotdash Meredith
    Data & Identity
  • 3:30pm – 4:00pm 30 mins
  • The FAST Lane to Revenue

    3:30pm – 4:00pm

    In the dynamic world of CTV and streaming, FAST is emerging as a game changer for publishers looking to diversify revenue streams. Learn how to maximize your earnings while providing the magic mix of free, high-quality content and precision-targeted advertising. Discover how FAST is revolutionizing ad monetization, and walk away with strategies to maximize ad revenues, enhance viewer engagement, and leverage data analytics for optimized ad delivery.

    • Addy Atienza

      Addy Atienza

      Dream Team: Head of CTV Revenue & Operations // Trusted Media Brands
    • Rashaun Hall

      Rashaun Hall

      VP, Digital Strategy // Fuse Media
    Future Ops
  • Data Clean Rooms: Integration Challenges and Best Practices

    First-Party Data
    3:30pm – 4:00pm

    With an increased focus on data privacy, lost signals, and the tightening of data privacy regulations, data clean rooms are rising as a means to collaborate on data in a privacy-safe and ethical framework. But, the complexities of collaborating across different technologies and data setups can be a headache. We’ll tackle the essentials like technical infrastructure, data quality, and user training, addressing common challenges like scalability and data consistency. Gain actionable insights for smooth integration, data privacy adherence, and optimal data use. This session is your key to mastering data clean rooms and enhancing both buy-side and sell-side strategies.

    • Dan Prescott

      Dan Prescott

      Director Data Product & Operations // Trusted Media Brands
    Data & Identity
  • 4:00pm – 4:30pm 30 mins
  • Authentic Connections: Engaging Diverse Audiences with Integrity

    4:00pm – 4:30pm

    Achieving true representation goes beyond mere appearances. This session dives into how companies can forge sincere connections with diverse audiences, moving past token gestures to embrace genuine engagement. Walk away with actionable insights on cultivating an authentic relationship with your audience, ensuring your outreach efforts resonate deeply and meaningfully across cultural divides.

    • Charlene Polite Corley

      Charlene Polite Corley

      VP, Diverse Insights & Partnerships // Nielsen
    Future Ops
  • Cookieless Conundrum: Crafting the Interoperable Identity Puzzle

    4:00pm – 4:30pm

    Interoperability isn't just a nice-to-have but a must-have in the identity solutions game. From Seller Defined Audiences (SDAs) to Privacy-Enhancing Technologies (PETs), get ready to unravel a maze of cookieless solutions, exploring all the pros and cons. It’s not about finding the one-size-fits-all answer; it's about piecing together a puzzle that respects privacy, ensures compliance, and still slays in the ad tech arena.

    • Rowena Lam

      Rowena Lam

      Senior Director, Privacy & Data // IAB Tech Lab
    Data & Identity
  • 4:30pm – 5:00pm 30 mins
  • Building the Ops Team of the Future

    Career Growth
    4:30pm – 5:00pm

    Layoffs, M&As, data privacy, AI, the challenges—and opportunities—are only mounting. New skills are required to master the constantly changing digital advertising ecosystem. Sustainable innovation won’t come from just the tech, but the people who operate the tech. Explore proven strategies for future-proofing your teams with a focus on skill development, nurturing talent, clear career progression, and fostering a culture that champions diversity, fosters innovation, and accelerates growth.

    • Jessica Boiardi

      Jessica Boiardi

      Vice President of Client Services // Group Black
    • Robyn Roberts

      Robyn Roberts

      Senior Director, Ad Monetization // New York Times, The
    • William Won

      William Won

      VP of Revenue // Brainly
    Future Ops
  • Time for a Reset: Prioritizing Quality in the Age of Data-Enabled Distrust

    First-Party Data
    Brand Safety
    4:30pm – 5:00pm

    Explore the pivotal shift in digital advertising with Arielle Garcia as she argues for a return to prioritizing inventory quality over unreliable audience data. This session will dissect the fallacies in current data-driven practices and highlight how publishers don't need to wait for the deprecation of third-party cookies to take back control of their destinies and re-orient around their core strengths—understanding their content and audiences. Discover actionable strategies for advertisers to invest in quality environments, thereby enhancing brand safety and the effectiveness of digital advertising.

    • Arielle Garcia

      Arielle Garcia

      Director of Intelligence // Check My Ads
    Data & Identity
  • 5:00pm – 6:30pm 1 Hr, 30 mins
  • Tech Hall Review & Reception

    5:00pm – 6:30pm

June 4

Tuesday – Mix and Match Sessions


Meet us at the intersection of commerce and digital media where shoppable ads and retail partnerships represent powerful new revenue streams for publishers and brands alike.

Revenue & Product

Programmatic, Yield, UX, OMS, emerging revenue opportunities, and so much more. This is how the work gets done and where to grow revenue next.


Connected TV and video have never been bigger or more important to your revenue stream.

    8:00am – 9:00am 1 Hr
  • Breakfast

    8:00am – 9:00am
  • 9:00am – 9:05am 5 mins
  • Welcome to AdMonsters Ops

    9:00am – 9:05am
  • 9:05am – 9:35am 30 mins
  • The Buy-Side Voice on Alternative IDs

    First-Party Data
    9:05am – 9:35am

    There's a growing divide between buy-side and sell-side as signal loss creates targeting blind spots for advertisers and revenue loss for publishers. Discover how Intent IQ's patented technology is reshaping the ecosystem for both buyers and sellers, delivering outstanding campaign results for advertisers with cookieless activation and attribution while simultaneously increasing publishers' revenue with cookieless inventory monetization. Join us as we take the stage with players from both the publisher- and agency-side to discuss some of the most pressing issues in the industry today.

    • Fabrice Beer-Gabel

      Fabrice Beer-Gabel

      VP of Partnership & Strategy // Intent IQ
    • Tamir Shub

      Tamir Shub

      VP of Business Development // Intent IQ
    • Shukmei Wong

      Shukmei Wong

      SVP, Omnichannel Media // Involved Media
    Intent IQ
  • 9:35am – 10:20am 45 mins
  • Keynote: Data Dynamics: Harnessing Fanaticism in the Privacy Era

    Data & Analytics
    First-Party Data
    9:35am – 10:20am

    Join Madeleine Want for a compelling exploration of monetizing customer relationships in the expansive realm of the open web. Drawing from her unique experiences at Fanatics (buy side) and Index Exchange (sell side), she will unveil how aligning incentives across the ecosystem can revolutionize how we engage with our audiences. Discover how she and her team created a comprehensive 'Customer 360' view at Fanatics, a strategy that has positioned them as a global leader in sports customer relations. The session will also uncover how publishers can adeptly leverage their first-party data to maintain customer relationships while offering their partners opportunities that open up new relationships. Finally, we’ll hear practical, useable strategies for audience engagement, including curating Private Marketplace (PMP) deals, audience matching, extension, and identity solutions, offering attendees a toolkit for thriving in today's digital and privacy-conscious landscape.

    • Madeleine Want

      Madeleine Want

      VP, Data // Fanatics Betting & Gaming
  • 10:20am – 10:30am 10 mins
  • Ops POV

    10:20am – 10:30am

    Get an industry update and highlights from AdMonsters!

    • Lynne d Johnson

      Lynne d Johnson

      Content Director // AdMonsters
  • 10:30am – 11:10am 40 mins
  • Networking Break

    10:30am – 11:10am
  • 11:15am – 11:55am 40 mins
  • Buyer Perspective: Why Should I Care About Your Inventory?

    11:15am – 11:55am

    The pursuit of revenue growth sometimes leads us astray from the fundamental purpose of advertising, causing us to lose sight of the bigger picture. It's essential to realign our approach by understanding why buyers should be interested in your inventory. Let's explore strategies to optimize from the buyer's perspective, aiming for sustainable long-term value.

    • Bryan Szekely

      Bryan Szekely

      Head of Ad Strategy // Sigma Software
    Sigma Software
    Revenue & Product
  • Political News Payoff: Strategies for Monetizing 2024 Headlines

    Brand Safety
    11:15am – 11:55am

    Amidst the frenzy of the 2024 election season, publishers are presented with a golden opportunity to capitalize on the surge in news consumption. Our panel will delve into the complexities of monetizing around news stories with a unique focus on video, especially in the context of brand safety and advertiser perceptions. Join us as we uncover the steps publishers can take to make their video inventory more appealing to media buyers. We'll also explore the nuances of how advertisers view news inventory and how the election cycle could influence these dynamics. Don't miss this insightful discussion on maximizing revenue during this pivotal time in news media.

    • Johanna Bergqvist

      Johanna Bergqvist

      General Manager, The Americas // EX.CO
    • Shachar Orren

      Shachar Orren

      Co-Founder and CMO // EX.CO
    • Katie Pillich

      Katie Pillich

      SVP of Revenue Operations & Analytics // The Daily Beast
    • Grant Whitmore

      Grant Whitmore

      VP, Programmatic Revenue & Ad Technology // Advance Local
  • 12:05pm – 12:45pm 40 mins
  • Retail Media In-Housing: It’s the New Wave

    Retail Media
    12:05pm – 12:45pm

    First came Kroger, then Amazon, and then Walmart. Now, in-house retail media businesses, including retailers like Dollar General, are popping up out of the woodwork. Why is in-housing the new wave for retail media? Does in-housing help buyers consolidate spend? Does it make the buying experience less fragmented? Gain firsthand insights straight from leading voices from Kroger and Dollar General. Learn why and how in-housing is drumming up more business for retail media networks.

    • Charlene Charles

      Charlene Charles

      Head of DG Media Network Operations // Dollar General
    • Trish Reilly

      Trish Reilly

      Lead Product Manager // Kroger Precision Marketing
  • Direct Sold 2024: Elevating Strategies in a Signal Loss World

    Direct Sold
    12:05pm – 12:45pm

    As signal loss and the collapse of the open market reshape the digital ad landscape, discover how publishers can up their direct-sold game. This session explores a range of strategies beyond PMPs and PGs, focusing on cultivating first-party data, enhancing audience segmentation, and leveraging innovative ad formats for greater engagement. Learn how to build stronger advertiser relationships, tap into emerging technologies, and refine your value proposition in a market where direct sold is more crucial than ever.

    • Kate Calabrese

      Kate Calabrese

      Sr. Vice President, Media Solutions // She Media
    • Shauna Little

      Shauna Little

      Vice President, Advertising Solutions & Marketing // The Washington Post
    • Gwen Smith

      Gwen Smith

      Director, Programmatic Strategy // Everyday Health
    Revenue & Product
  • Teaming Up For Success: The Rise Of Sports Partnerships

    12:05pm – 12:45pm

    Embracing collaboration, this session delves into the evolving world of sports partnerships, particularly focusing on the integration within local Connected TV (CTV). As we witness an increasing trend of strategic alliances in the sports industry, what implications will these partnerships hold for sports broadcasting on local television? This session aims to explore the dynamic shifts and opportunities emerging from these collaborations, highlighting how they are reshaping viewer engagement and transforming the traditional broadcasting model. Join us to uncover the strategic importance of partnerships and their potential to redefine the sports broadcasting ecosystem on local TV.

    • Steve DeMain

      Steve DeMain

      EVP, Sales // Locality
    • Jennifer Hess

      Jennifer Hess

      VP, Global Ad Operations // Fubo
  • 12:45pm – 1:45pm 1 Hr
  • Lunch

    12:45pm – 1:45pm
  • 2:00pm – 2:40pm 40 mins
  • Amplifying Retail Media: The Impact of Streaming Audio

    Retail Media
    2:00pm – 2:40pm

    Discover the transformative impact of streaming audio when activating via retail media networks. In this engaging discussion, unlock insights into leveraging audio as a strategic asset for off-site channel growth. Explore how retail media networks harness the power of audio to captivate shoppers, and learn actionable strategies for achieving sonic success in commerce. Join us and discover the power of audio storytelling to reach millions of shoppers with advanced 1st party audience targeting at pivotal moments with real, measurable results.

    • Adam Ross

      Adam Ross

      Director - Shopper Marketing & Retail Media Partnerships // SiriusXM Media
  • AdVentures Ahead: Mastering the Art of Ad Product Innovation

    2:00pm – 2:40pm

    In an age when digital noise is at its peak, publishers must innovate to enhance user experiences and meet evolving advertiser demands. How can publishers get there? By embracing automation to streamline and optimize digital campaigns, dynamic product ads, and premium ad experiences. Hear real-world case studies from publishers who win by understanding it’s not only about the tech—it’s about creating experiences that resonate, using data smartly, and pushing creative boundaries. Join us to push the boundaries of what’s possible in ad product innovation with a little creativity aided by automation.

    • Anne Thiel

      Anne Thiel

      Sr. Director Advertising & Revenue Operations // Cox Automotive
    • Ryan Whittington

      Ryan Whittington

      SVP // American City Business Journals
    Revenue & Product
  • Chasing the Grail: Holistic Measurement in the Era of Converged TV

    Data & Analytics
    2:00pm – 2:40pm

    The explosion of FAST channels, AVOD platforms and streaming apps has made it far easier for advertisers to tap into the power of video. But how does all that fragmentation impact measurement? And is it possible to get a holistic view of content and campaign performance across both linear and streaming? With insights from the sell side, the buy side and the platforms in-between, this session explores how the industry can best bridge the gaps between various platforms and measurement methodologies in the era of converged TV.

    • Celeste Castle

      Celeste Castle

      EVP, Head of Research & Measurement // dentsu Americas
    • Brian Lin

      Brian Lin

      SVP, Product Management - Ad Sales // TelevisaUnivision
    • Benjamin Vandegrift

      Benjamin Vandegrift

      VP ofMeasurement Solutions // VAB
    • Jon Watts

      Jon Watts

      Managing Director // Coalition for Innovative Media Measurement (CIMM)
  • 2:50pm – 3:30pm 40 mins
  • The Power of User-Generated Content: Harnessing the Voice of the Customer

    2:50pm – 3:30pm

    Unlock the transformative potential of user-generated content in this dynamic session. Discover how authentic customer voices and real-world experiences are reshaping brand narratives and driving consumer loyalty. Join our experts, Arisha Smith, Chief Digital Officer at Camille Rose, and Navarrow Wright, Chief Operating & Technology Officer at Mirror Digital, as they delve into effective strategies for encouraging and amplifying customer-generated content. Learn how to leverage this powerful tool to boost your brand’s visibility, enhance customer engagement, and directly influence purchasing decisions. Don't miss out on harnessing the real power behind the posts!

    • Arisha Smith

      Arisha Smith

      Chief Digital Officer // Camille Rose
    • Navarrow Wright

      Navarrow Wright

      Chief Operating & Technology Officer // Mirror Digital
  • Subscription Shift: Why Publishers are Flipping the Script

    First-Party Data
    2:50pm – 3:30pm

    With increasing competition and changing consumer preferences, publishers are turning to subscription models to capture alternative revenue and authenticate traffic. Let’s peel back the layers to uncover real-time customer behaviors for more effective advertising campaigns and amplified engagement. Plus, learn best practices for pricing digital-first subscription offerings that align with customer goals to create awesome user experiences. Leave this session equipped with strategies for optimizing subscription models and an understanding of essential KPIs: from Monthly Recurring Revenue (MRR) and Customer Lifetime Value (LTV) to Trial Conversion Rates and Customer Retention Rates. Get ready to convert clicks into long-lasting subscriber relationships.

    • Priyanka Arya

      Priyanka Arya

      SVP, Consumer Revenue // Vox Media
    • Michael Ribero

      Michael Ribero

      SVP, Consumer Revenue // Conde Nast
    Revenue & Product
  • Healthy Habits, Navigating the Race to the Top In CTV

    2:50pm – 3:30pm

    This session explores how embracing healthy habits and avoiding the pitfalls of the "race to the bottom" can enhance advertising strategies and outcomes. We'll dissect the transformation from traditional platforms to CTV, emphasizing the shift in habits that this new environment demands. Attendees will learn the importance of prioritizing quality over cost, implementing robust data practices, and the significant roles of viewability and brand safety standards in sustaining premium valuation of ad inventory.

    • Katie Barrett

      Katie Barrett

      Head of Strategic Sales // LG Ads
    • Katya Shkolnik

      Katya Shkolnik

      Head of Partnerships // Future Today
  • 3:30pm – 4:00pm 30 mins
  • Networking Break

    3:30pm – 4:00pm
  • 4:00pm – 4:20pm 20 mins
  • Decoding the Path Toward Audience Addressability

    4:00pm – 4:20pm

    Audience addressability continues to be a major topic of discussion within the digital advertising industry. Even though Google punted complete deprecation of third-party cookies to 2025, publishers should not take their foot off the gas; now is the time to innovate and support a portfolio of privacy-safe alternate targeting solutions that drive efficiency and monetization for publishers and performance for buyers. Join Alena Morris, Senior Director of Product Marketing at PubMatic to learn how the industry can steer toward privacy-forward addressability. Attendees will walk away with a nuanced understanding of buyers’ strategies, how they are balancing audiences, and how publishers can partner with them to achieve more effective targeting.

    • Josh Farbman

      Josh Farbman

      Senior Director, Global Head of Activation Solutions // Annalect
    • Alena Morris

      Alena Morris

      Senior Director, Product Marketing // PubMatic
  • 4:20pm – 5:00pm 40 mins
  • Keynote: Beyond the Sandbox: Where Do You Stand in the Privacy Sandbox?

    4:20pm – 5:00pm

    As the catalyst behind the global Privacy Sandbox commitments between Google and the UK’s Competition and Markets Authority (CMA), James Rosewell’s Movement for an Open Web (MOW) is staunchly advocating for a future open marketplace controlled by regulation instead of the Walled Gardens who reap the majority of ad spend. Is the Privacy Sandbox the best path forward? Is Apple’s ATT and other privacy measures? In his compelling keynote, Rosewell will dissect the intricate workings and challenges of an open web without cookies, as well as the critical path toward success.

    • James Rosewell

      James Rosewell

      Co-Founder // Movement for an Open Web
  • 5:00pm – 5:45pm 45 mins
  • Wrap Party

    5:00pm – 5:45pm

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