March 13, 2025   Can Media Buyers and Sellers Finally Align—Or Are Publishers Still Playing Defense? AdMonsters’ Sell Side Summit laid bare the tensions—and opportunities—that will define 2025. Can buyers and sellers find common ground, or is this industry stuck in a perpetual playoff series? Read more. Publishers Are Betting On Curation And Direct-To-DSP Deals For Long-Term Growth SSPs are reframing their vision around publisher deal curation, while DSPs are trying to build direct publisher paths of their own.Which means pubs have far more programmatic pipes to maintain.To deal with this issue, publishers at AdMonsters’ Sell Side Summit in Fort Lauderdale, Florida, this week agreed that it’s as important as ever to focus on ad tech vendor partners that offer the best yield and transparency. Read more.  Cracking the Buyers Code: What Media Buyers Really Want in 2025 What’s on the inventory buyer’s mind? Which factors will drive their decision in the year ahead, and how can publishers respond to those priorities to build better relationships with advertisers? Download this report to find out now! Read more. Top Stories What Is ACIF, And How Can It Improve Video Advertising? ACIF (Ad Creative ID Framework) is the IAB Tech Lab’s universal identifier for video ads. It aims to solve frequency capping issues, improve performance tracking, and streamline ad operations across platforms. Here’s why it matters. Read more. Inside BADBOX 2.0: How a Global Malware Operation is Exploiting Ads and Devices HUMAN’s Satori Threat Intelligence Team uncovered BADBOX 2.0, a massive escalation in cyber fraud infecting over a million devices worldwide—targeting everything from off-brand smart TVs to Android tablets. In this Q&A, HUMAN’s CISO, Gavin Reid, discusses how cybercriminals have leveled up their tactics, why advertisers should be concerned, and what… Read more. What Trump's DEI Ban Means for Black Media and the Ad Industry's Future The Trump administration has moved swiftly to dismantle DEI initiatives across the federal government. Could these Executive Orders impact DEI-designated ad spend on Black-owned media and throughout the ad tech ecosystem? Read more. Upcoming Events   Aug. 17-19, 2024 | Sell Side Summit: Nashville  Nov. 2-4, 2024 | Sell Side Summit: Austin  View All Premium Jobs Business Development Coordinator Arnold & Porter; New York, NY Advertising Account Executive Graham Media Group - WJXT; Jacksonville, FL Associate Director - Regulatory Affairs - Advertising & Promotion Novo Nordisk; Plainsboro, NJ Senior Associate, Brand Advertising Capital One; Richmond, VA View All Job Listings Entry Level Advertising Account Executive Nexstar Media Group - Roanoke, VA Lead FP&A Analyst- Advertising & Promotion - NAM Diageo - Budapest, Hungary Paid Media and Advertising Technology Consultant Wells Fargo - Charlotte, NC Advertising Account Executive - Graham Media Group WJXT - Jacksonville, FL Business Development Coordinator Arnold & Porter - New York, NY Lecturer in Advertising City, University of London - London, United Kingdom Add A Job Listing | View All