Hey @{First Name}@,

“Oh, I get by with a little help from my friends…” The Beatles got it—navigating ad tech’s twists and turns isn’t a solo act. With AI shifting discovery, pageviews on shaky ground, and Comcast’s Universal Ads reshaping video, the strongest plays come from the people you learn from and partner with.

That’s why AdMonsters Sell Side Summit is about more than just sessions. It’s the Deep Dive into protecting your inventory, the Tech Crawl where you'll find solutions to your challenges, and the off-site conversations that turn insights into action while building long-lasting relationships. Save $200 with code MONSTERINSIDER when you register.

Now, let’s dive into this week’s top stories.

	Real Threats to Publisher Pageviews—and How to Combat Them
	Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Read more.

	Why Comcast’s Universal Ads Will Actually Work
	Comcast’s Universal Ads is set to reshape premium video buying by centralizing access to top media companies with advanced tech and seamless automation. Here’s why it’s different—and why it might just work, according to Casey Saran is co-founder and CEO of Spaceback. Read more.

	DOGE’s Unfettered Access to PII Prompts Legal Challenges
	DOGE reportedly pulled financial, employment, and tax data from multiple agencies without public disclosure—privileges no business or federal agency would be allowed. Its unchecked access to personal data is under legal fire, facing lawsuits from privacy advocates and state attorneys general. Will the courts or Congress step in? Read more.

	How Collaboration is Redefining the Buyer/Seller Relationship in 2025
	While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now. Read more.

	Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent
	Many publishers are in a period of acute financial vulnerability, making them ripe for exploitation. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Read more.

Thanks for reading!

That's all for this week! See you next time for more stories that rule.

— The AdMonsters Team