February 20, 2025   How Collaboration is Redefining the Buyer/Seller Relationship in 2025 While RTBDAY '25 may have been a buy-side event, there were many takeaways for the sell-side. And if there was one theme weaving through the day that might have been subtle, it was that no one is winning alone anymore. The event highlighted the power of partnerships in navigating AI, measurement, ecommerce, and privacy shifts. Here are seven takeaways publishers need to know now. Read more. Real Threats to Publisher Pageviews—and How to Combat Them Generative AI, ad blockers, and platform shifts are chipping away at publisher pageviews and revenue. Explore the top threats publishers face today and the strategies they need to defend their audience and future-proof their business. Read more. LinkedIn Live W/ DéVon Christopher Johnson Feb. 26 Meta’s content moderation, the political shift around DEI, and the debate over whether brand safety is a myth—how will these forces impact Black publishers and ad tech as a whole? Join us on Wednesday, Feb. 26, at 1 PM ET as we unpack it all with DéVon Christopher Johnson, Co-Founder of BOMESI. Register now!  Top Stories Happy Ever After or a Deal with the Devil? Why Ten-Year Ad Tech Contracts Set a Dangerous Precedent Many publishers are in a period of acute financial vulnerability, making them ripe for exploitation. Unscrupulous ad tech companies have leveraged these hardships to lock publishers into restrictive 10, 15, or even 20-year contracts. Read more. SSP Curation: The Fix That Could Break the System SSP curation is being touted as the next big solution for publishers and advertisers—but is it just the old ad network model in a shiny new wrapper? As curated deals bundle premium inventory with lower-tier content, publishers risk losing control while advertisers demand more transparency. Here’s what’s at stake. Read more. Sports Is Brand Safety Live sports streaming offers brands a rare mix of massive reach and brand safety, but the growing complexity of platforms and social issues requires careful navigation. Rob Rasko, CEO of The 614 Group and President of The Brand Safety Series, explores how advertisers can secure their brand while scoring with sports audiences. Read more. Upcoming Events Mar. 9-11, 2024 | Sell Side Summit: Fort Lauderdale  Aug. 17-19, 2024 | Sell Side Summit: Nashville  Nov. 2-4, 2024 | Sell Side Summit: Austin  View All Premium Jobs Entry Level Advertising Account Executive Nexstar Media Group; Roanoke, VA Manager, Regulatory Affairs US Advertising and Promotion AbbVie; Mettawa, IL Daily Titan Advertising Adviser/Full-Time Lecturer California State University, Fullerton; Fullerton, CA Advertising Lead GSK; Addenbrookes, UK View All Job Listings Project Manager, Advertising & Promotion AbbVie - Mettawa, IL Manager, Regulatory Affairs US Advertising & Promotion, Oncology AbbVie - North Chicago, IL Senior Manager, Regulatory Affairs US Advertising and Promotion - Neuroscience AbbVie - Irvine, CA Senior Manager, Regulatory Affairs US Advertising & Promotion AbbVie - Mettawa, IL Manager, Regulatory Affairs US Advertising and Promotion AbbVie - Mettawa, IL Advertising Lead GSK - Addenbrookes, United Kingdom Add A Job Listing | View All