January 23, 2025   Life After TikTok: A Game Plan for Media, Marketing, and Advertising With TikTok’s future uncertain, media, marketing, and advertising professionals need a new game plan. Calvin Scharffs, VP of Marketing at Orange 142, explores alternative platforms, the role of owned media, and how brands and publishers can future-proof their content strategies. Read more. IP Address Targeting: Privacy Myth or Marketing Must? Google announced that the company will allow advertisers to target audiences using their IP addresses starting next month. Is it a step towards balancing privacy with advertising effectiveness? Or is it a slippery slope towards invasive tracking? Read more. The Early Monster Deadline Ends Tommorrow 1/24 The Early Monster rate for the Sell Side Summit ends tomorrow, January 24th—don't miss your chance to get a spot! If you're focused on ad monetization, leveraging first-party data, or driving new revenue streams, this event is for you. Join your peers to explore the March 2025 theme, "Cracking the Buyer's Code," and uncover strategies to align with buyers, optimize performance, and boost revenue. Register now! Top Stories Breaking Down FAST With TMB: Growth, Trends, and the Future of Free TV The FAST market is experiencing remarkable growth, with consumers increasingly turning to these channels as a cost-effective alternative to traditional cable and paid streaming services. TMB’s Jill Goldfarb shares insights on growth, content strategies, and ad innovations driving this shift. Read more. Top 5 Mobile Monetization Trends for 2025 Mobile monetization in 2025 looks less like a chaotic rush to capture revenue streams and more like a masterclass in strategy. Apps are getting smarter, users are getting pickier, and competition is getting tighter. To keep up, the industry is leaning into personalization, immersive advertising, and hybrid approaches that cater to users while raking in profits. Dive into the top 5 mobile monetization trends for 2025. Read more. AI Safety in Advertising: The Next Evolution of Brand Suitability? As AI reshapes advertising, safety, and ethics take center stage. Will AI-driven decisions empower advertisers, or will big media control the rules? Rob Rasko, CEO, The 614 Group and President, The Brand Safety Series, explores the evolving debate on AI safety, brand suitability, and the future of ad adjacency in 2025. Read more. Upcoming Events Mar. 9-11, 2024 | Publisher Forum: Fort Lauderdale  Aug. 17-19, 2024 | Publisher Forum: Nashville  Nov. 2-4, 2024 | Publisher Forum: Austin  View All Premium Jobs Vice President, Strategic Partnerships U.S. News & World Report; New York, NY Director of Product Management - Advertising Sales Systems Hearst Television; Charlotte, NC Director, Advanced Advertising & Partnerships Graham Media Group - WJXT; New York Adjunct Instructor, Advertising & Design Seton Hall University; South Orange, NJ View All Job Listings In-Store Advertising Product Manager, Shopping (Remote - Eligible) Capital One - McLean, VA Associate Director Advertising and Public Relations Vancouver Community College - vancouver, Canada Marketing and Advertising Manager Baltimore Symphony Orchestra - Baltimore, MD Daily Titan Advertising Adviser/Full-Time Lecturer California State University, Fullerton - Fullerton, CA Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Assistant Professor-Tenure Track, Advertising Suffolk University - Boston, MA Add A Job Listing | View All