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January 9, 2025 |
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How Opinary’s Polls Turned Daily Mail Ireland Into a Data Powerhouse |
| First-party data allows advertisers to understand their audience’s needs and preferences without infringing on user privacy. Opinary partnered with Daily Mail Group (DMG) Ireland by adding embedded user polls in DMG Ireland’s articles. This allowed the company to collect users’ first-party data, increase engagement, and generate higher revenue. Read more. |
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2025’s Top 5 Media Publisher Trends |
| Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content packaging, strategic AI integration, dynamic paywalls, multi-platform optimization, and the rise of commerce media. Read more. |
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Take Survey: Help Us Understand Ad Tech's Needs |
| We're conducting a survey to learn more about the challenges, priorities, and professional development goals of ad ops and rev ops experts. Your feedback will guide the creation of resources, events, and content designed to support your success the industry. The survey takes less than 2 minutes, and as a thank-you, you'll receive a $10 Starbucks gift card. Share your insights by Friday, January 10th. Take the Survey! |
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| Top Stories |
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Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,” “How To,” and “Deep Dive” explainers in ad tech. Read more. |
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AI companies have been training their models using publishers' content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem. Read more. |
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Picture your Slack channels lighting up faster than a Kendrick Lamar Drake diss-track drop—and each ping is yet another question about privacy regs, ad blocking, or floor pricing. Sound familiar? We’ve got your cure. Welcome to our annual roundup of 2024’s must-read AdMonsters Decoders—a.k.a. your one-stop shop for “What Is,” “How To,” and “Deep Dive” explainers in ad tech. Read more. |
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