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December 19, 2024 |
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LinkedIn Live Replay: The Highs and Lows of 2024 With Chris Kane |
| In a recent LinkedIn Live discussion, we spoke with Jounce Media’s Chris Kane, who explored the pivotal trends reshaping the industry in 2024 and how they will affect 2025. The conversation unraveled the convoluted ad tech supply chain, a labyrinth proving incredibly daunting for smaller and mid-sized publishers. Read more. |
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AdMonsters 2024 Goodbye, See You Next Year! |
| 2024 might have been a year of twists and turns, but it's time we all put the data sets down and decompress during the holiday season. This is a farewell from AdMonsters in 2024. We will take a break from the Wrapper and weekly newsletters for the rest of the year. But we will be back in 2025 with the latest in ad tech and digital media, alongside PubForum Fort Lauderdale coming in March. Happy holidays, and see you next year! |
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| Top Stories |
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Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for a reason. Let’s revisit the news that defined the year and explore what’s next for 2025. Read more. |
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As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024. Even for an industry that likes to talk about transformation, the degree to which the old order is changing in the digital advertising ecosystem is truly rare. Read more. |
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AI empowers publishers to redefine ad targeting, brand safety, and monetization strategies by unlocking content insights, driving revenue, and building smarter advertiser relationships. In this article, Eric Danetz, President at Cognitiv, illustrates how to turn these concepts into actionable success. Advertisers saw a record number of publisher product announcements this… Read more. |
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