 |
December 12, 2024 |
|
| |
 |
Best of AdMonsters: Must-Read Ad Tech Articles of 2024 |
| 2024 has been a wild ride for ad tech, and AdMonsters has been right there on the front lines, reporting every twist, turn, and unexpected plot development. In this listicle, we're diving into AdMonsters' highlights—articles that shook up the conversation and provided actionable insights for anyone in the ad tech trenches. Read more. |
|
 |
7 Ad Tech Leaders React to the DOJ's Plans for Google |
| What happens if Google is forced to divest Chrome or Android? How might Google's potential breakup reshape digital advertising? Seven industry leaders share insights on the DOJ's proposed remedies and what they could mean for digital advertising and ad tech. Read more. |
|
|
|
|
|
 |
| Top Stories |
|
|
Google’s reign over search and advertising is under scrutiny, but are the DOJ’s antitrust cases missing the bigger picture? Mike Seiman, CEO of Digital Remedy, explores how AI, CTV, and evolving search behaviors are reshaping the digital ad landscape—challenging Google’s dominance and redefining the future. Read more. |
|
Discover how publishers can turn unaddressable inventory into a revenue goldmine. Digiseg CEO, Søren H. Dinesen, explains how public data and IP-based insights help bridge the CPM gap and maximize value in a post-cookie world. Read more. |
|
Our country may be polarized, but there's one thing we can all agree on: 2024 was a tumultuous year. That turbulence is reflected in the books that hit the market, and are now on the nightstands of Admonsters' writers. Whether examining memes as political weapons or algorithms reshaping culture, these titles strip away tech's glossy veneer to reveal uncomfortable truths about power, privacy, and human agency in our connected world. Read more. |
|
|
|
 |
|
|
|
