December 5, 2024   Averting “Ad-tastrophe”: Strategies for Balancing Revenue and User Experience Intrusive ads frustrate 73% of desktop users—more than privacy or security concerns. Discover how digital media owners can tackle this challenge by adopting user-centric strategies, with insights from Jan Wittek, Chief Commercial Officer at eyeo, and the latest eyeo-Harris Poll report. Read more. Drake vs. UMG and Spotify: The Battle Over Bots, Metrics, and Manipulation In a surprising turn of events for hip-hop battles, Drake has filed a lawsuit against Universal Music Group (UMG) and Spotify, alleging a complex scheme to artificially boost the popularity of Kendrick Lamar's diss track "Not Like Us." At the core of Drake's allegations is that UMG employed bots to inflate streaming numbers for Lamar's track. Makes you think of bots inflating clicks, doesn't it? Read more. Countdown to Chris Kane LinkedIn Live Join AdMonsters for a can’t-miss LinkedIn Live on December 18 with Chris Kane, Founder of Jounce Media.Together, we’ll unpack 2024’s rollercoaster ride in ad tech—from Chrome’s cookie drama and Google’s antitrust saga to Gen AI's takeover and data curation’s breakout moment. Don’t miss Chris’s sharp insights on what these shifts mean for the open internet. Register now! Top Stories Why Mobile In-App Ads Are the Key to Success This Holiday Season The holiday season is a crucial time for retailers and advertisers. However, this period intensifies competition among advertisers, leading to overcrowding in traditional advertising channels and potentially diminishing returns on ad spend. The key to success is creating great user experiences and capturing genuine user attention. Read more. Bundling vs. Market Driven Pricing: The Ideal Path to Better Yield Live sports events have emerged as a critical addition to capture more viewers, serving as a potent catalyst for improving CTV revenue. However, the question of whether bundling or market-based pricing can drive optimal yield is still largely unanswered. (Punchline: the answer is both.) Read more. Surviving the CPM Slump: Why Deep Audience Insights Are CTV’s Best Bet Shafi Mustafa, Chief Strategy Officer at ElementalTV, explores how deep audience insights and advanced targeting strategies can help CTV publishers combat CPM pressures and unlock new revenue opportunities amidst a rapidly evolving ad tech landscape. Read more. Upcoming Events Dec. 18, 2024 | LinkedIn Live: Chris Kane, Jounce Media   Mar. 9-11, 2024 | Publisher Forum: Fort Lauderdale  Aug. 17-19, 2024 | Publisher Forum: Nashville  Nov. 2-4, 2024 | Publisher Forum: Austin  View All Premium Jobs Director, Advanced Advertising & Partnerships Nexstar Media Group; New York, NY Director of Advertising and Integrated Media College of Charleston; Charleston, SC Advertising Operations Manager Tucker Carlson Network; Remote Adjunct Instructor, Advertising & Design Seton Hall University; South Orange, NJ View All Job Listings Advertising Operations Manager Tucker Carlson Network - , FL Consultant - Joint Advertising, Market Research & Studies (JAMRS) Leidos - Alexandria, VA Adjunct Instructor, Advertising & Design Seton Hall University - South Orange, NJ Assistant Professor of Practice in Advertising - Purdue University Brian Lamb School of Communication - West Lafayette, IN Assistant Professor-Tenure Track, Advertising Suffolk University - Boston, MA Director, Advanced Advertising & Partnerships Nexstar Media Group - New York, NY Add A Job Listing | View All